Taylor Swift’s latest movie has brands scrambling for ad space
Taylor Swift’s limited movie release is attracting brands such as American Eagle.
Creativity
View AllView AllEnglish football club adopts Pablo’s color-changing logo to fight melanoma
Swindon Town FC is using UV-U-SEE after manager Ian Holloway’s health scare earlier this year.
Future of Advertising 2030
View AllWill the CMO exist in 2030? 13 top marketing leaders predict the role’s future
AI will reshape the role of CMOs by 2030, but some believe it could help make them redundant while others believe they could be more important than ever.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllWhat Michelob Ultra’s dethroning of Bud Light says about beer marketing and brand positioning
Branding lessons from Bud Light's decline and Ultra's rise.
How CMOs can prove brand value to CFOs and investors
CMOs must treat financial analysts like target consumers and use brand-building tools to communicate how marketing drives business value.
How marketers can adapt to AI-driven buying decisions
Autonomous agents are replacing human buyers, forcing marketers to prioritize structured data, real-time updates and operational performance over traditional brand storytelling.
Sponsored
Marketer’s Brief Podcast
View AllThe end of mid-size agencies? Inside the shifts that will reshape the ad business
Ad Age reporters unpack why agencies face a new reality as roles, rosters and reviews change—and what it could mean for mid-size shops and marketers.
Gen Z Marketing
20 brands catching Gen Z’s attention right now
Poppi, SoFi, Coinbase, Revolve and Timberland are among the brands generating interest from Gen Z.
