Unleash your creative vision.
AI creative solutions
Experience AI that can enhance your ad creative, including our new creative partner—a conversational creative guide powered by your retail signals.
Featured AI creative solutions
Our AI solutions are seamlessly integrated within the ad console, Amazon DSP, and API workflows, allowing you to efficiently scale creative development. This reduces creative friction so you can focus on engaging shoppers with your brand voice and messaging.
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Supercharged inspiration
We’re scaling our AI creative solutions across the marketing funnel to help you reach relevant audiences faster and more efficiently.
Real world results
Bird Buddy harnessed the agentic ads partner to create a last-minute Father's Day ad, outperforming their other campaigns.
Imagine the possibilities
Through our generative AI-powered creative solutions, we aim to empower advertisers of all sizes to tell engaging stories while maximizing productivity.
Helping customers create and scale
Learn how Amazon Ads partner Trellis uses Image Generator to help selling partners launch effective campaigns in minutes.
The impact of AI-generated creative
Brands that integrate AI-powered creative solutions unlock significant advantages in campaign scale, efficiency, and performance.
+10.3%
On average, advertisers saw a +10.3% higher return on ad spend (ROAS) on Sponsored Brands campaigns that used AI-generated images compared to Sponsored Brands campaigns without AI-generated images.5
5x
On average, brands that used AI-powered creative solutions advertised five times more products and used twice as many images per advertised product compared to those that did not. This allowed brands to expand campaigns and experiment with new strategies.6
+10%
On average, advertisers who began using Sponsored Brands Image generator had 10% more sales per advertiser, one month after adoption.7
360 degrees of creativity at your fingertips
Sources:
1 Available in beta for all U.S. advertising accounts.
2 Available in Sponsored Brands, Sponsored Display, and Amazon DSP in the following countries: United States*, Canada*, Mexico*, United Kingdom*, Germany*, France*, Italy*, Spain*, India*, Japan, Australia, Sweden, Netherlands, Poland, and Belgium [*restricted product categories include: Alcoholic beverages, Apparel, Baby Products, Personal Health & Sexual Wellness Products, Financial Products, and Smoking/Tobacco Products]. Also available for U.S. only as a standalone tool under “Creative Tools” in the Ads Console and within Stores and Posts.
3 Available for U.S. Sponsored Brands Video (SBv) campaigns in the following product categories: Home, Beauty, Drugstore, Kitchen, Lawn and Garden, and Personal Computer.
4 Available in beta for adverisers in the Amazon DSP for both self-service and managed-service campaigns, within the U.S.
5 Amazon internal US, Apr 1–Jun 30, 2025.
6 Amazon internal, U.S., Jan. - Sept. 2024.
7 Amazon internal, US, Apr 1–May 31, 2025.