Your brand, connected where customers shop and stream
Take your brand to new heights with a 275M+ U.S. average monthly ad-supported audience reach for Amazon Ads first-party inventory.1
Spotlight
What's new with Amazon Ads
The latest news to enhance your advertising strategy.
Event
NEWS
Amazon Ads announces Netflix integration
Learn about this new partnership that provides advertisers using Amazon DSP with direct access to Netflix's premium ad inventory.
Goals
Boost sales and grow your business
Discover solutions to increase sales
Need a quick and effective way to start? Advertisers who used Sponsored Products saw 34% more sales growth, on average, than those who didn't, four weeks after adoption.2
Case studies
Amazon Ads in action
Discover real results from real businesses.
Case study
How Made for Locs achieved 10x return on ad spend (ROAS)
See how this specialized hair care brand increased average order value by 40% and grew subscriptions by 60% using Amazon Ads.
DISCOVER
Learn more. Go further.
Frequently asked questions
Find answers to common questions about getting started with Amazon Ads.
Amazon Ads offers easy-to-use, self-service advertising solutions, like sponsored ads and Brand Stores, designed for businesses of all sizes, including small businesses and authors. With Amazon Ads, you can reach millions of customers where they shop on Amazon, with shopping insights to help increase product visibility and drive sales. Our flexible options let you start advertising with any budget.
Getting started with Amazon Ads is easy for small businesses and authors. Register as an advertiser and follow the on-screen instructions to create your first campaign. We recommend starting with sponsored ads, which appear in high-visibility placements across Amazon. These ads are managed by self-service, have no up-front fees, and can be set up in just a few minutes.
Amazon Ads offers flexible solutions for every budget, with the ability to control what you spend on your ads. Most start with our sponsored ads solutions, which are cost-per-click, meaning you only pay when shoppers click your ads. You’ll never be charged more than the budget you set. Additionally, Brand Stores are free to create and maintain.
Businesses that do not sell on Amazon can still use Amazon Ads to grow their business and reach customers across the Amazon store and beyond, using our billions of shopping, streaming, and browsing signals. Sign in to explore advertising solutions that drive awareness and sales for your business. If you’re new to Amazon Ads, register and select “Products and services not sold on Amazon” during the registration process.
As your business grows, consider working with a partner to expand your advertising efforts. Browse the Amazon Ads Partner Directory to find experts who can help optimize your strategy and scale your campaigns. These vetted partners offer services in media planning, retail strategy, creative development, and performance management. Choose a partner that aligns with your goals and budget, leveraging their expertise in Amazon Ads to keep your business growing.