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How to Apply Besame Cake MascaraBESAME COSMETICS

Besame Black Cake Mascara, Liquid Eyeliner & Brow Definer With Spoolie & Brush | Natural-Looking Lashes, Length & Volume | Water-Activated, No Harsh Chemicals, Vegan & Good for Sensitive Eyes


$25.00 $64.10 per ounce
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Pattern Name: Mascara Set
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About this item

  • VERSATILE 3-IN-1 MAKEUP KIT: From Besame Cosmetics, this all-in-one mascara, liquid eyeliner & brow definer; no more mascara tubes, eyeliner pencils or brow products needed with this compact, vintage-style combo
  • ZERO WASTE DESIGN: This zero waste mascara comes in a reusable tin, replacing up to 13 tubes; the recyclable insert & sustainable packaging make it an eco-friendly choice for reducing beauty waste
  • CLEAN & GENTLE FORMULA: Made with 7 clean, natural ingredients, this vegan, cruelty-free, non toxic mascara is free from chemicals, parabens & animal testing ; kind to sensitive eyes
  • SMUDGE-PROOF & LONG-LASTING: Experience enduring wear with our resistant mascara that won't smudge or fade; whether you're crafting the perfect cat-eye or defining your brows, our versatile cake ensures you look your best all day
  • APPLICATION & REMOVAL: Wet the spoolie with water, rub it on the cake until it forms a soft paste; apply to lashes; use as an eyeliner for a precise line; remove with water or makeup remover

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44.0 out of 5 stars 640
$25.00 ($64.10/ounce)
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Ships from and sold by BESAME COSMETICS.
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3.93.9 out of 5 stars 31
-23% $15.40 ($124.70/ounce)
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Product description

Besame Cosmetics 3-in-1 Eye Makeup
Besame Cosmetics 3-in-1 Eye Makeup
Besame Cosmetics 3-in-1 Eye Makeup
Besame Cosmetics 3-in-1 Eye Makeup
Besame Cosmetics
Besame Cosmetics 3-in-1 Eye Makeup
Besame Cosmetics 3-in-1 Eye Makeup

Product details

Important information

Safety Information

For external use only

Ingredients

Stearic Acid, Tromethamine, VP/VA Copolymer, Water (Aqua), Aluminum Starch Octenylsuccinate, Polysorbate 20 May Contain +/- Iron Oxides (CI 77499), FD&C Black No 2 (CI 77266).

Directions

1. Wet the mascara spoolie with 1-2 drops of water. 2. Rub it back and forth on the cake until a soft paste forms. 3. Brush it up on the lashes and let it dry. 4. Apply more coats for perfect length & volume. 5. Remove it with warm water or makeup remover.

Customer reviews

4 out of 5 stars
640 global ratings

Customers say

Customers find this mascara effective as both mascara and eyeliner, with a nice natural look to their lashes. The product washes off easily and stays put better than most washable mascaras, though some report it starts to flake after 4 hours of use. The application experience is mixed, with some finding it easy to apply while others find it difficult. The color depth receives mixed feedback, with some saying it darkens lashes while others say it barely colors them, and customers report smudges under the lower lashline.

34 customers mention "Effectiveness"25 positive9 negative

Customers find the mascara effective, particularly noting that it works well as both mascara and eyeliner when following the directions. One customer mentions it works well for darkening brows.

"...The same brush also works well to darken your brows...." Read more

"...It works great for that purpose and is easy to take off...." Read more

"...So the final effect is barely noticeable, and in my opinion not worth the trouble or the $28...." Read more

"...that by using my own brushes I can reduce irritants and keep the mascara cleaner than a tube...." Read more

28 customers mention "Mascara quality"26 positive2 negative

Customers praise the mascara's quality, describing it as fabulous and excellent, with one customer noting that it's not fake or overdone.

"Great product..." Read more

"...The wand is great but I have to bend it to reach the pan...." Read more

"...in layers, you have control over how dark you want it and I LOVE it as an eye liner. It glides on smoothly...." Read more

"The mascara is of excellent quality. It arrived with a small piece broken off of one corner. But, I am happy that I found the mascara...." Read more

28 customers mention "Sturdiness"22 positive6 negative

Customers appreciate the mascara's sturdiness, noting that it stays put better than most washable mascaras and washes off easily with soap and water.

"...It makes it way easier to scrub the pan to create a paste. The wand comes with both a mascara brush and a pointed eyeliner brush...." Read more

"...It's quite good! Dampen the brush, shake off any excess and run the brush over the cakes in circles or back and forth until the brush ends are..." Read more

"...It works great for that purpose and is easy to take off...." Read more

"...it takes too long to get to the right consistency to use, it takes too long to dry...." Read more

20 customers mention "Natural lash look"18 positive2 negative

Customers like the natural look of their lashes with this mascara.

"...It's been working out well. Also, it looks great! I found what works best for me is to use sterile water...." Read more

"...It's a good thing. Your lashes look very natural, the mascara stays in place all day and it washes off easily with soap and water...." Read more

"Bought a square cake years ago and loved it. This version is cute but harder to use. Bring back the square!" Read more

"...Their bush is cute as bugs, but tube applicator brushes work better. I keep my brush and cake mascara in a zippy bag." Read more

37 customers mention "Ease of application"17 positive20 negative

Customers have mixed experiences with applying the mascara, with some finding it fairly easy to use while others report difficulties with the application process.

"Product came in a metal container that was difficult to open . Although in a sturdy case , the cake of product was cracked in half ...." Read more

"...The engraving gives you some texture which makes it easier to make your paste than the original square cake...." Read more

"...The brush is tiny and difficult to use unless perhaps if you have child-sized hands. The packaging is beautiful...." Read more

"...The usual tubes of mascara, whether expensive or not, are much easier to apply, much faster to apply and generally have a greater impact...." Read more

33 customers mention "Longevity"20 positive13 negative

Customers have mixed experiences with the mascara's longevity, with some reporting it lasts forever and has a longer shelf life after opening, while others mention it starts to flake after 4 hours and arrives broken.

"...on thin and doesn’t do much more than tint your lashes, but it does last all day, and it’s good for your travel bag...." Read more

"...Although in a sturdy case , the cake of product was cracked in half . Water added is supposed to make a , I thought creamy tint ...." Read more

"...Very long lasting. Does come off with water and a light scrub...." Read more

"...Since this is formulated for two years, I assumed I would get more wear out of it. So I decided to give this product a try...." Read more

21 customers mention "Color depth"13 positive8 negative

Customers have mixed experiences with the mascara's color depth, with some reporting that it barely colors their lashes while others find it darkens them effectively.

"...It darkens my lashes and that's what I want it to do...." Read more

"...is not going to give you volumized or spidery lashes, it just darkens lashes and brows. I haven't tried it as a liner so I don't know how that looks." Read more

"...not to make my permed lashes not fall out and gives them a beautiful thick black color...." Read more

"...Cake mascara darkens your lashes, but it doesn't have the ingredients that add volume and length...." Read more

25 customers mention "Smudge resistance"6 positive19 negative

Customers report that the mascara smudges under the lower lashline and gets everywhere.

"...As a mascara it will not stay on my lashes, ends up looking smudged and doesn't really darken either...." Read more

"This cake is annoying to get product off of, it flakes and gets in your eye during the day, the “eyeliner” melted off in less than an hour...." Read more

"...A few hours is fine, hour four my eyes start getting dry, and by the second half of the day I may have a little headache...." Read more

"...to get a great look and I like that by using my own brushes I can reduce irritants and keep the mascara cleaner than a tube...." Read more

New 1940s style mascara tin for the win!
5 out of 5 stars
New 1940s style mascara tin for the win!
I’m posting this review of my own volition and bought all products with my own money. I’m just a big Besame fan! I’ve been using Besame products for about 5 years now. So if you need some tips and ticks read to the end. Photo is obviously a pic from me using this product for over two weeks so I can give a clear review. The good: This new tin is amazing! I love the new brush style and that the cake is firmly in place. It makes it way easier to scrub the pan to create a paste. The wand comes with both a mascara brush and a pointed eyeliner brush. The engraving gives you some texture which makes it easier to make your paste than the original square cake. If you are worried you are getting less product for a fancier tin, after comparing the two I think they are fairly close to the same size, just the new one is elongated so it looks smaller. Product has the same texture as a normal, non waterproof mascara when dried down. Very long lasting. Does come off with water and a light scrub. I have a lash lift and this product is gentle enough not to make my permed lashes not fall out and gives them a beautiful thick black color. Overall, I prefer this new style and have my fingers crossed for a brown cake to come out in the future. The bad: I ordered 2 tins and one came with a crack over the B in Besame, second one which was perfect (in photo) cracked in the same spot after use. I’m assuming it his is where the glue is laid to keep the product in place. I’m interested in getting to the bottom of the pan to investigate. I have to assume they used too much glue and it created a pressure point. The wand is great but I have to bend it to reach the pan. If I don’t bend it, I use the tip to apply the product and the length to spread it around. This product does not give you much volume, if you have straight lashes it will not give you a lift at all. It is also not waterproof, if you have light allergies and water a little I wouldn’t worry. But if you full out cry get ready for some dramatic black tears. As far as the eyeliner use. I have not mastered it quite yet. If I create a thick paste it is dark and with thick lines. If I try for a thinner line I get a 90s grunge watercolor vibe. I would personally stick to my liquid eyeliner for the sharpness but that’s just personal preference. Overall this product is a great on-the-go tin! • I love how gentle it is for my permed lashes • I love how convenient the wand is and how everything is secure in the tin • This product lasts me all year. *as long as I leave the tin open to dry to combat mold growth, however I have never had mold growth personally with either tin. I assume because I leave it open to dry every time. GOODLUCK MY FELLOW VINTAGE GALS! Don’t give up just because the process is different! Like any makeup product, it takes practice ♥️ and with how long this product lasts and the wear quality, I promise it’s worth your money!
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Top reviews from the United States

  • Reviewed in the United States on September 8, 2024
    Pattern Name: Mascara SetVerified Purchase
    I’m posting this review of my own volition and bought all products with my own money. I’m just a big Besame fan!

    I’ve been using Besame products for about 5 years now. So if you need some tips and ticks read to the end. Photo is obviously a pic from me using this product for over two weeks so I can give a clear review.
    The good: This new tin is amazing! I love the new brush style and that the cake is firmly in place. It makes it way easier to scrub the pan to create a paste. The wand comes with both a mascara brush and a pointed eyeliner brush. The engraving gives you some texture which makes it easier to make your paste than the original square cake. If you are worried you are getting less product for a fancier tin, after comparing the two I think they are fairly close to the same size, just the new one is elongated so it looks smaller. Product has the same texture as a normal, non waterproof mascara when dried down. Very long lasting. Does come off with water and a light scrub. I have a lash lift and this product is gentle enough not to make my permed lashes not fall out and gives them a beautiful thick black color. Overall, I prefer this new style and have my fingers crossed for a brown cake to come out in the future.

    The bad: I ordered 2 tins and one came with a crack over the B in Besame, second one which was perfect (in photo) cracked in the same spot after use. I’m assuming it his is where the glue is laid to keep the product in place. I’m interested in getting to the bottom of the pan to investigate. I have to assume they used too much glue and it created a pressure point.
    The wand is great but I have to bend it to reach the pan. If I don’t bend it, I use the tip to apply the product and the length to spread it around.
    This product does not give you much volume, if you have straight lashes it will not give you a lift at all. It is also not waterproof, if you have light allergies and water a little I wouldn’t worry. But if you full out cry get ready for some dramatic black tears.
    As far as the eyeliner use. I have not mastered it quite yet. If I create a thick paste it is dark and with thick lines. If I try for a thinner line I get a 90s grunge watercolor vibe. I would personally stick to my liquid eyeliner for the sharpness but that’s just personal preference.

    Overall this product is a great on-the-go tin!
    • I love how gentle it is for my permed lashes
    • I love how convenient the wand is and how everything is secure in the tin
    • This product lasts me all year.
    *as long as I leave the tin open to dry to combat mold growth, however I have never had mold growth personally with either tin. I assume because I leave it open to dry every time.

    GOODLUCK MY FELLOW VINTAGE GALS!
    Don’t give up just because the process is different!
    Like any makeup product, it takes practice ♥️
    and with how long this product lasts and the wear quality, I promise it’s worth your money!
    Customer image
    5.0 out of 5 stars
    New 1940s style mascara tin for the win!

    Reviewed in the United States on September 8, 2024
    I’m posting this review of my own volition and bought all products with my own money. I’m just a big Besame fan!

    I’ve been using Besame products for about 5 years now. So if you need some tips and ticks read to the end. Photo is obviously a pic from me using this product for over two weeks so I can give a clear review.
    The good: This new tin is amazing! I love the new brush style and that the cake is firmly in place. It makes it way easier to scrub the pan to create a paste. The wand comes with both a mascara brush and a pointed eyeliner brush. The engraving gives you some texture which makes it easier to make your paste than the original square cake. If you are worried you are getting less product for a fancier tin, after comparing the two I think they are fairly close to the same size, just the new one is elongated so it looks smaller. Product has the same texture as a normal, non waterproof mascara when dried down. Very long lasting. Does come off with water and a light scrub. I have a lash lift and this product is gentle enough not to make my permed lashes not fall out and gives them a beautiful thick black color. Overall, I prefer this new style and have my fingers crossed for a brown cake to come out in the future.

    The bad: I ordered 2 tins and one came with a crack over the B in Besame, second one which was perfect (in photo) cracked in the same spot after use. I’m assuming it his is where the glue is laid to keep the product in place. I’m interested in getting to the bottom of the pan to investigate. I have to assume they used too much glue and it created a pressure point.
    The wand is great but I have to bend it to reach the pan. If I don’t bend it, I use the tip to apply the product and the length to spread it around.
    This product does not give you much volume, if you have straight lashes it will not give you a lift at all. It is also not waterproof, if you have light allergies and water a little I wouldn’t worry. But if you full out cry get ready for some dramatic black tears.
    As far as the eyeliner use. I have not mastered it quite yet. If I create a thick paste it is dark and with thick lines. If I try for a thinner line I get a 90s grunge watercolor vibe. I would personally stick to my liquid eyeliner for the sharpness but that’s just personal preference.

    Overall this product is a great on-the-go tin!
    • I love how gentle it is for my permed lashes
    • I love how convenient the wand is and how everything is secure in the tin
    • This product lasts me all year.
    *as long as I leave the tin open to dry to combat mold growth, however I have never had mold growth personally with either tin. I assume because I leave it open to dry every time.

    GOODLUCK MY FELLOW VINTAGE GALS!
    Don’t give up just because the process is different!
    Like any makeup product, it takes practice ♥️
    and with how long this product lasts and the wear quality, I promise it’s worth your money!
    Images in this review
    Customer image
    25 people found this helpful
    Report
  • Reviewed in the United States on January 3, 2021
    I am old enough to remember when cake mascara was widely available and I knew how to use it. Since during the pandemic, I am not wearing makeup as frequently, I looked for cake mascara because it has a much longer shelf life than the usual tube of mascara. 2 years for Besame's product. That made more sense than my using a tube of mascara maybe once a week and feeling like it should be discarded after a few months.

    There are very few cake mascaras around any more -- for good reason! The usual tubes of mascara, whether expensive or not, are much easier to apply, much faster to apply and generally have a greater impact. Cake mascara darkens your lashes, but it doesn't have the ingredients that add volume and length.

    A very good thing though about this mascara is that with one product you can line your eyes, darken your lashes and your brows. That makes up for the longer time it takes to apply 2 to 3 coats of the mascara allowing dry time in between coats. (It does take 2 to 3 coats to get much impact.)

    I bought the refill as I had a case I thought the refill cake would fit into (it did) and I did not need the teensy brush the regular set comes with. An angle liner brush (Elf) works really well to get some liner into the base of your lashes. The same brush also works well to darken your brows. I have used an older cake mascara brush that I already had as well, as a clean small typical mascara brush to apply the mascara.

    The mascara product itself is better than the old cake mascara I remember using. It's quite good! Dampen the brush, shake off any excess and run the brush over the cakes in circles or back and forth until the brush ends are coated with a paste-like consistency of mascara. Be sure to get the product deep into the base of the lashes and draw the brush up and out. Let dry and repeat for more impact.

    When life returns to "normal," I will keep this product on hand for days when I want just a touch of improvement for my eyes! For one bonus reason: it's easy to wash this product off. It does not need a special eye makeup remover.

    Last note, I usually wear this mascara primarily on my upper lashes. Any moisture or oils that gets under my eyes are likely to cause some smudges.
    100 people found this helpful
    Report
  • Reviewed in the United States on June 7, 2024
    Pattern Name: Mascara SetVerified Purchase
    Bought explicitly to use as a mascara that has low-impact to the health of my lashes. It works great for that purpose and is easy to take off. The product is naturally water soluble, which is great for me, but not great for others so be advised. Packaging is minimal. The brush provided is cheap (and lame) and has to be glued back together after only a few uses. I would not suggest using this product as an eyeliner, as it always looks streaky.
  • Reviewed in the United States on November 13, 2024
    Pattern Name: Mascara SetVerified Purchase
    Product came in a metal container that was difficult to open . Although in a sturdy case , the cake of product was cracked in half . Water added is supposed to make a , I thought creamy tint . It remains watery , so many layers need to be applied . On the other hand no clumps . So rate ok .
    Customer image
    Ted
    3.0 out of 5 stars
    Non - clumping

    Reviewed in the United States on November 13, 2024
    Product came in a metal container that was difficult to open . Although in a sturdy case , the cake of product was cracked in half . Water added is supposed to make a , I thought creamy tint . It remains watery , so many layers need to be applied . On the other hand no clumps . So rate ok .
    Images in this review
    Customer image
    5 people found this helpful
    Report
  • Reviewed in the United States on August 10, 2025
    Pattern Name: Mascara SetVerified Purchase
    The only mascara I can wear—highly recommend for sensitive eyes! It does take a little longer to apply, but worth it when it’s 5:30 pm and my eyes don’t hurt!
  • Reviewed in the United States on August 3, 2022
    Pattern Name: Mascara SetVerified Purchase
    I love the brand Besames lipsticks, so I was excited to pick up this cake mascara on prime day. Thank goodness it was at least a little less than the regular price, because I'm bitterly disappointed with it.
    I am not a makeup newbie, and this formula was so difficult and finicky to work with. I like that it's zero waste and beautifully presented. But, it takes too long to get to the right consistency to use, it takes too long to dry. As a mascara it will not stay on my lashes, ends up looking smudged and doesn't really darken either. How anyone is actually getting length and thickening, beyond my comprehension.
    As an eyeliner it's super patchy, fades quickly, and gives me an upper eye lid half moon halo. I don't have oily lids, I use a primer and powder shadow over, so where it's getting enough moisture to move?
    Really wanted to love it, but just didn't love anything about it.
    16 people found this helpful
    Report

Top reviews from other countries

  • Eve-Line Levert
    5.0 out of 5 stars J adore
    Reviewed in Canada on March 22, 2025
    Pattern Name: Mascara SetVerified Purchase
    Il est arrivé intacte. Tout est parfait. Il me reste juste à apprivoiser le produit. À première vue, je crois qu il va durer longtemps. Il faut aussi prendre le temps de faire séché le produit sur la peau lors de l application. Laisser secher entre les couches.
    La boîte est très jolie
  • shane sparling
    5.0 out of 5 stars Long shelf life.
    Reviewed in Canada on March 21, 2025
    Pattern Name: Mascara SetVerified Purchase
    Since this product has a long shelf like it is great for people like me who rarely wear makeup.
    Just add water and apply. I used a similar product as a young teenager.
  • Susanxox
    1.0 out of 5 stars awkward
    Reviewed in Canada on March 21, 2023
    Pattern Name: Mascara SetVerified Purchase
    if you happen to have teary eyes....this stuff will bleed all over your face. darkened my lashes but did not thicken or lengthen.

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Product Summary: Besame Black Cake Mascara, Liquid Eyeliner & Brow Definer With Spoolie & Brush | Natural-Looking Lashes, Length & Volume | Water-Activated, No Harsh Chemicals, Vegan & Good for Sensitive Eyes

From BESAME COSMETICS

4.0 out of 5 stars, 640 ratings

Customer reviews

300+ viewed in past week

Price

One-time purchase: $25.00 ( $64.10 / ounce)

Purchasing options

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About this Item

  • VERSATILE 3-IN-1 MAKEUP KIT: From Besame Cosmetics, this all-in-one mascara, liquid eyeliner & brow definer; no more mascara tubes, eyeliner pencils or brow products needed with this compact, vintage-style combo
  • ZERO WASTE DESIGN: This zero waste mascara comes in a reusable tin, replacing up to 13 tubes; the recyclable insert & sustainable packaging make it an eco-friendly choice for reducing beauty waste
  • CLEAN & GENTLE FORMULA: Made with 7 clean, natural ingredients, this vegan, cruelty-free, non toxic mascara is free from chemicals, parabens & animal testing ; kind to sensitive eyes
  • SMUDGE-PROOF & LONG-LASTING: Experience enduring wear with our resistant mascara that won't smudge or fade; whether you're crafting the perfect cat-eye or defining your brows, our versatile cake ensures you look your best all day
  • APPLICATION & REMOVAL: Wet the spoolie with water, rub it on the cake until it forms a soft paste; apply to lashes; use as an eyeliner for a precise line; remove with water or makeup remover

Product Description

Infused with soft brown undertones, this richly pigmented product offers a more natural-looking finish than modern alternatives. Inspired by timeless beauty traditions, it brings subtle depth to your look while complementing a wide range of complexions. Made with clean, organic principles in mind, this formula avoids the harsh ingredients often found in conventional products. Its simple, skin-friendly composition makes it an ideal choice for those with delicate features or anyone embracing a more minimalist routine. A modern take on a timeless method, it combines the staying power of waterproof performance with the versatility of a powdered base. Whether defining the lash line or creating a bold accent, the buildable texture holds through long days without smudging or fading. With a single compact, achieve real definition and customizable intensity without relying on unnecessary fillers or additives. It's a practical and elegant addition to any beauty kit, delivering consistent results with each use. Designed to complement a bare, understated aesthetic, this product enhances your natural features with just the right touch of refinement. Whether worn alone or paired with your favorite essentials, it brings a quiet confidence to every look.

Options Available

Pattern Name

  • Mascara Set
Browse all available options

Important Information

Safety Information

For external use only

Ingredients

Stearic Acid, Tromethamine, VP/VA Copolymer, Water (Aqua), Aluminum Starch Octenylsuccinate, Polysorbate 20 May Contain +/- Iron Oxides (CI 77499), FD&C Black No 2 (CI 77266).

Directions

1. Wet the mascara spoolie with 1-2 drops of water. 2. Rub it back and forth on the cake until a soft paste forms. 3. Brush it up on the lashes and let it dry. 4. Apply more coats for perfect length & volume. 5. Remove it with warm water or makeup remover.

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