TOKYO -- China's Labubu boom is losing steam, as resale prices start to fall along with shares of the doll's maker, Pop Mart International Group, underscoring the perils of a business model that relies on fandom.
Consumer
Labubu doll frenzy starts to fizzle as resale, stock prices fall
Boom-or-bust business model offers cautionary tale to Japanese companies
Maker Pop Mart's inability to expand Labubu into content areas like animation may be contributing to its waning popularity. (Photo by Kenichiro Kamata)
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