Sefiani, part of Clarity Global

🌟We are excited to announce that Sefiani, part of Clarity Global has been named a finalist for ‘Agency of The Year - Medium’ at the Communication and Public Relations Australia Golden Target Awards 2025!🌟 The CPRA Golden Target Awards celebrate excellence in PR and communications, recognising strategic and creative work that delivers measurable client impact and advances the industry across agency, campaign, team and individual categories. It’s been a busy year for our team, so we’re thrilled to get this recognition.  🌏 We launched the Clarity Global Crisis Council, the Responsible Business Unit and our Employee Communications service.  👐 We had the privilege of partnering with amazing organisations on impactful campaigns, including the brand relaunch of Mentoring Men and the ANZ launch of Cochlear’s world‑first smart cochlear implant, the Nucleus Nexa System. ❤️ We have been involved in two volunteering days, raising money for the Australian Wildlife Conservancy and supporting Foodbank NSW & ACT with packing 845 Christmas Hampers. Thank you to all our wonderful clients, partners and team members who make the work we do possible. As agents of change, we look forward to continuing our work in creating positive change. #CPRA #GoldenTargetAwards #Finalist #PR

Last Friday, team Sefiani had a fantastic day volunteering at Foodbank NSW & ACT putting together Christmas Hampers for those doing it tough this festive season. Along with some other NSW-based organisations, we are so proud to have put together 845 hampers, with 10,920 kg of food which will provide 19,656 meals to families across NSW and ACT. We were so inspired by seeing Foodbank’s impact on the ground in the warehouse: supporting families and individuals while also reducing food waste. Big thanks to the Foodbank team and the other organisations who joined us on the day. #FoodbankNSWACT #Volunteering

Super excited to be partnering with Spacetalk in their next chapter as they continue to help families stay connected with confidence. 🚀 Check out their new website to learn more: https://www.spacetalk.co/ 

This Friday, the Sefiani team will be volunteering with Foodbank NSW & ACT, packing Christmas hampers for people doing it tough this festive season. As well, this Thursday is Foodbank NSW & ACT’s first-ever Giving Day, a one-day push to fund 10,000 hampers for families in need. Thanks to matched giving from the ALAND Foundation and generous donors, every dollar is doubled up to $150,000. Donations are matched until midnight on Giving Day only. We’re encouraging our network to join us in supporting this great cause by donating. Driving a positive impact in the world and giving back is important to us at Sefiani, and we’re proud to be supporting Foodbank with this vital work. Donate this Giving Day, here: https://lnkd.in/gNsuUnqh #FoodbankNSW #FoodbankNSWACT #Foodbank #GivingDay #ALANDFoundation #PRagency

🚀 Sefiani Expands Services: Introducing our Employee Value Proposition & Internal Communications Solution! 🚀 We’re very excited to announce the official launch of our Employee Value Proposition (EVP) and Internal Communications service at Sefiani, part of Clarity Global 80% of Australian workers are currently worried about issues like economic challenges, AI replacing roles and climate change affecting their job in the next few years. This, alongside factors like leadership communications scepticism, inbox overload and a forgotten frontline workforce cost the global economy AUD$676 billion in 2024, due to low employee engagement. In this landscape, an up-to-date, insight-led employee value proposition (EVP) and best practice internal communications can’t be ‘a nice to have’ or ‘set and forget’ anymore. They’re as vital to the business’s bottom line and reputation as finance, sales, legal and marketing. Our new offering is designed to empower in-house comms and HR teams with: ✅ Data-driven EVP strategies to attract, engage, and retain talent ✅ Tailored internal comms programs: from messaging and channel strategy to tech recommendations and AI policy development ✅ Team enablement: ready-made templates, guides, content support, and AI-powered comms training ✅ Robust success measurement: deep metrics, employee listening, and continuous improvement frameworks We celebrated the service’s launch by welcoming leading in-house communicators from some of Australia’s top brands, alongside internal communications tech partners, to our office last Thursday. It was fantastic to hear diverse perspectives and engage in enriching conversations about the real challenges and successes in-house teams are facing when it comes to internal comms. If you're ready to boost engagement, build trust, and future-proof your workforce, learn more about our EVP and Internal Communications service 👉 https://lnkd.in/gVhFzrM5 #InternalComms #EVP #EmployeeComms #EmployeeEngagement #FutureOfWork #HR #WorkplaceCulture #EmployeeValueProposition

As AI becomes a bigger part of the creative process, it’s more important than ever to keep people at the centre of decision-making. CTO of Clarity Global William Julian-Vicary explains that human accountability is key to making sure AI strengthens the quality and integrity of our work, rather than undermining it. How does human oversight keep AI-driven creativity on track? ✅ It ensures quality. Human oversight is crucial for catching biases that AI might miss, maintaining originality, and holding our creative work to the highest standards.  ✅ It builds trust. Being transparent about how we use AI strengthens our credibility and helps clients and audiences understand the value we bring.  ✅ It protects our reputation. By setting clear guidelines and making responsible choices with our AI use, we prevent misuse and uphold the integrity of our work, our clients and our industry. Ultimately, while AI is a powerful tool, it’s human judgement, transparency and ethical standards that ensure our creative work stays responsible, authentic and trusted. If you’re interested in seeing how human oversight and AI come together in real projects, watch our latest panel, Reimagining Creativity: Creating Powerful Communications & Marketing Ideas in the Age of AI, here: https://lnkd.in/gTmgk_Hk #AI #creativity #PRAgency #communications

Can AI really supercharge our creativity? At Sefiani, part of Clarity Global, we’re seeing it happen. Nick Smith, Market Intelligence Director at Clarity Global, tells us that with powerful AI tools, teams can spark fresh ideas, uncover new insights, and generate creative options in seconds. Brainstorming turns into action faster than ever and new possibilities are opening up for bolder, more original work. So, how has AI supercharged creativity? Our latest panel, Reimagining Creativity: Creating Powerful Communications & Marketing Ideas in the Age of AI, explored how… 🤝 It’s made collaboration easier: AI breaks down barriers between teams, making it simpler to share knowledge, coordinate efforts and build on each other’s ideas.  ⚡ It’s sped up the creative process: By handling repetitive tasks and providing valuable insights, AI helps teams move quickly from brainstorming to execution. 🔍 It’s expanded access to insights: AI can analyse large amounts of data and highlight trends, giving teams a stronger base for creative strategy and decisions. Of course, it is important to remember that human insight will always be essential. Creativity, intuition and emotional understanding are uniquely human strengths that keep our work authentic and meaningful. Curious how AI and human creativity combine to drive better work? Watch our Clarity Global AI panel for inspiration and practical examples: https://lnkd.in/gTmgk_Hk #AI #creativity #PRAgency #communications

AI shouldn’t be seen as the end of original thinking. Technology is advancing, but creativity remains a distinctly human strength. As Robert Agnew SVP of Strategy at Clarity Global explained on our recent panel Reimagining Creativity: Creating Powerful Communications & Marketing Ideas in the Age of AI, AI can support the creative process, but it cannot match the imagination and intuition that make creative work truly meaningful. Here’s what we know: 🧠 Creativity is human: AI can generate ideas, but it lacks the spark of real innovation and the emotional depth that makes stories resonate. 🤖 AI is an assistant: When we let AI handle repetitive tasks and surface data-driven insights, it frees us to focus on strategy, imagination, and craft. 💖 People are at the heart of creativity: Working alongside AI can enhance the way we create, but the heart of truly groundbreaking ideas will always belong to people. AI is a powerful tool, but it cannot replace the emotional connection and originality that people bring to the creative process. The creative magic happens when we use AI to support our thinking, not substitute it. Want to see how AI and human creativity can work together? Watch our Clarity Global AI panel for more: https://lnkd.in/gTmgk_Hk #AI #creativity #PRAgency #communications