Category: Direct-to-Consumer & Streaming

Agentic AI reigned as one of the most popular themes at the 2025 International Broadcasting Convention (IBC) in Amsterdam last month. Amazon Web Services (AWS) featured more than 16 agentic AI demonstrations at the AWS stand. We showcased how the AI agents can empower media organizations with AI-powered content orchestration, data-driven operations and agentic workflows […]

In football, the quickest stats to see are the ones on the scoreboard. Touchdowns, passing yards, completion percentages—they leap off the box score. However, for decades, one of the game’s most consequential elements has been all but invisible: defensive coverage. Ask any coach and they’ll tell you about how great coverage changes the complexion of […]

When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatched live viewing experience. The event took place June 14-July 13, 2025, and included the broadcast of 63 matches, held in 12 US venues to audiences in 200 global territories, […]

This blog was co-authored by David González, CTO at Cires21 and Nacho Mileo, Head of Product at Cires21. The media and entertainment landscape are experiencing unprecedented transformation. Content creators across industries—from educational institutions to enterprise marketing teams—are demanding sophisticated video processing capabilities that were once exclusive to broadcast professionals. Cires21, with over 15 years of […]

Meeting customers at different stages of their streaming journey, we often see two distinct paths emerge: Traditional broadcasters looking to modernize their infrastructure, and digital-native companies wanting to add interactive streaming features. What unites them is the need to deliver high-quality, reliable streaming experiences to their audiences. The right Amazon Web Services (AWS) solution reduces […]

This blog is co-authored by José Somolinos, Portfolio Manager – XR, AI & Innovation, Accedo, and Christian Marko, Chief Innovation Officer, Stats Perform. Figure 1: Accedo Xtend headset experience. The convergence of cloud computing and advanced viewing technologies is revolutionizing how we experience sports and media content. Through extended reality (XR) headsets and smart glasses, […]

Introducing new functionality in Amazon Web Services (AWS) Elemental MediaPackage v2 for DVB-DASH and EBU-TT-D support. These standards, working together, are particularly important because they form the backbone of modern European broadcast streaming. They help ensure high-quality, accessible content delivery, while maintaining professional broadcast standards in the streaming era. DVB-DASH DVB-DASH (Digital Video Broadcasting-Dynamic Adaptive […]

As live video streaming becomes increasingly crucial for media and entertainment businesses, effective observability of your Amazon Web Services (AWS) Elemental MediaConnect (MediaConnect) resources is essential for maintaining reliable video transport. MediaConnect automatically provides useful operational metrics through Amazon CloudWatch, giving you immediate visibility into the performance of the service. However, there’s substantially valuable data […]

This blog is co-authored by Mark Osborn, Principal Software Engineer at CoStar Group. Seeking greater control over their video transcoding capabilities while reducing costs and enhancing quality for their customers, CoStar Group embarked on a transformative solution. Let’s dive into how CoStar brought their video transcoding and distribution backends in house using Amazon Web Services […]

As a top choice for video on demand (VOD) transcoding, Amazon Web Services (AWS) Elemental MediaConvert (MediaConvert) now offers volume-based discounts that automatically apply as your usage increases. The more minutes of media you process with MediaConvert, the less you pay for every minute of video output. Let’s explore how the new pricing model works and […]