Get a website that's sustainable, fast, and ranks well.
The person to do it:
Rose Newell
I can design, build, and optimise your sustainable website on every level.
Optimised performance
Fast, efficient code for perfect PageSpeed and outstanding user experience.
Bespoke WordPress
Custom development around WordPress for lean convenience, secure and dependable.
Hand-coded static sites
Ultra-lightweight, ultra-sustainable, custom-coded static websites built to last.
For SEO and conversion
Technical SEO built in and on-page SEO with copy and content designed to convert.
Human-first design
Accessible, user-focused, and compliant: designed for real humans and their needs.
Sustainability as standard
W3C-level web sustainability insights to minimise your environmental footprint.
Why hire me for your website project?
I'm kind of a green unicorn...
I’m both wordy and nerdy . Following on from nearly 20 years thriving in copywriting, branding, SEO, and content design, in 2024 I finally learned I can share my tech skills with the world without losing freelance status.
Within just 3 months, I’d finished my first projects and had even become a W3C Invited Expert for Web Sustainability.
After some time as the UX Co-Lead, I was later formally promoted to Editor of the W3C Web Sustainability Guidelines, assisting Lead Editor Alex Dawson. Our group is quite literally making sustainability the standard.
I've built on this with many open source projects, such as my Susty Icons project, various Github projects, and the tools you'll find right here.
Why that matters to you:
- I can help you meet (and exceed) the W3C Web Sustainability Guidelines – I helped write them in the first place.
- I do my own digital sustainability, SEO, and web dev research, and build tools from scratch when they don’t exist.
- I care about the details – like all the radically sustainable icons you see here. They’re part of my Susty Icons set.
We’re all sick of those slow and samey websites polluting the internet.
If you’re reading, you’re probably looking for a web dev. Maybe you’re already ready to invest, realising your users have better things to do than wait for another generic, slow, and often outright broken Elementor, Divi, WP Bakery, Webflow, Wix, or Squarespace website to load. That’s when they find it in the first place.
What if I said there’s another way?
Work with a developer who can code, a writer who can write, and a designer who can design – work with me.
In me, you’ll find all those human skills – AI schmi, templates schmemplates.
Yes, you can get a website that ranks on Google, converts clicks to customers, and doesn't kill the planet.
No need to compromise on sustainability, SEO, UX, or performance.
They are naturally interlinked.
Yet many teams treat these goals as separate or even contradictory, leading to undesirable compromises or designs shaped more by loud voices than data and user needs.
I'm a multitalented freelance creative who can hit every target.
- Benefit from decades of training, experience, and high-tier success in copywriting, SEO, tech, branding, translation, web dev, and content design (UX).
- Work with one main person instead of juggling multiple freelancers or agencies.
- See interdisciplinary problems resolved faster, often directly in my head.
I’m ambidextrous and multitalented. That means the left hand really will know what the right hand is doing!