Empowering Small Businesses: Driving Innovation, Affordability, and Accessibility
Small businesses nationwide voice their concerns, advocating for policies that enable them to thrive in the digital economy.
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Issues
Artificial Intelligence (AI)
In today’s economy, many businesses empower themselves with digital products and services – including AI-enabled tools and automated applications – that help them launch, grow, identify, and serve new customers, save costs, increase revenues, and compete within an increasingly dynamic and competitive global market. As AI becomes more efficient, technology platforms and startups alike are…
Competition & Antitrust
Small businesses benefit tremendously from America’s leading technology platforms’ products, services, and tools. Their size and scale allow them to combine products and services to save small businesses time and money while offering innovative, powerful tools that help small businesses run and grow their business, compete with much larger brands, and stay resilient amid economic…
Data Privacy
Small businesses care deeply about data privacy and security. In fact, 47% of small business leaders identified data security as their top tech-related regulatory concern that Congress should address. It’s been over 20 years since the Federal Trade Commission recommended that Congress pass data privacy legislation. Congress has failed to act, and some states have…
Online Advertising
In today’s highly competitive business environment, inexpensive digital advertising can be the difference between a small business that thrives and one that falters. Recent 3C research documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective…
Content Moderation
Section 230 of the Communications Decency Act (also known as CDA 230) is the law that enables every facet of the modern internet. If lawmakers rewrite or repeal Section 230, it would severely hurt millions of internet users – including small businesses. Section 230 creates legal protection for websites and services that host and organize…
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Small Business Advocacy Toolkit
Learn about issues impacting your business and engage with lawmakers and your community to protect small business.
Research
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Small Sellers’ Big Choices: How Competition Helps Sellers Thrive
Navigating Uncertainty: The Power of Digital Tools for Small Businesses
Unlocking Opportunities for Small Businesses: AI’s Growing Role in Driving Value in Online Advertising
Extreme Data Restrictions: What Small Businesses Need to Know
Across the country, lawmakers are considering — and passing — strict new laws that dramatically limit how businesses can collect and use basic customer data. Intended to protect consumers’ privacy, these “data minimization” provisions seriously disrupt online advertising and marketing — making it much harder for small businesses to find customers, grow, and compete. How…
3C Urges Governor Newsom to Veto AB 566
On September 30, the Connected Commerce Council (3C) sent a letter to California Governor Gavin Newsom urging him to veto AB 566. While 3C supports sensible data privacy protections, this bill’s browser opt-out mandate would make affordable, data-driven advertising far less effective, raising costs and reducing opportunities for California’s small businesses. At a time of…
3C Expresses Concern Ahead of Google Ad Tech Remedies Trial
WASHINGTON (Sept. 22, 2025) — Connected Commerce Council Executive Director Rob Retzlaff released the following statement ahead of the remedies phase of the United States v. Google LLC ad tech trial. Starting September 22, U.S. District Judge Leonie Brinkema will hear remedy proposals from Google and the Department of Justice — including the DOJ’s radical…
Small Businesses Express Concern Ahead of Google Ad Tech Remedies Trial
WASHINGTON (Sept. 18, 2025) — Small-business leaders voiced serious concerns ahead of the pending remedies phase of the United States v. Google LLC ad tech trial. Starting September 22, U.S. District Judge Leonie Brinkema will hear remedy proposals from Google and the Department of Justice — including the DOJ’s radical proposal to break up Google’s…