DMEXCO - Digital Marketing Expo & Conference

Online ads everywhere, inboxes overflowing, attention spans shorter than ever. 🫨 In B2B, standing out has never been harder. So why not take the conversation offline? In his #DMEXCO25 column, Robin Heintze, Managing Director at morefire GmbH, explains why Out-of-Home can be a real game changer for B2B marketing. He shows how programmatic OOH and account based campaigns create new ways to reach decision makers with precision and impact. 💡 Want to know how OOH could change your next campaign? Read the full column here: https://lnkd.in/eN3ukwPH #DMEXCO2025 #B2BMarketing #OOH #DigitalTransformation

Couldn’t catch every session live at #DMEXCO25? We’ve got you covered. 🎥 Dive into the Video-on-Demand platform and (re)watch the highlights shaping digital business – starting with the Hidden Growth Session featuring Anika Kreißl (bonprix) and Daniel Volož (RTB House). From bold strategies to future-shaping insights, your front-row seat is just one click away. 🚀 👉 Explore now and keep the DMEXCO spirit alive: https://lnkd.in/eqHrkCnF #DMEXCO2025 #VOD #DigitalBusiness #OnDemand

A bold message. An open letter. A full page in Der Spiegel. And a chocolate brand that refuses to play sweet. 🍫 In this Insight Out edition, we spoke with Christian Fenner, Co-Founder and CMO of nucao. He explains how that campaign challenged the industry, sparked national attention and helped define nucao’s voice as a true challenger in the chocolate aisle. We also talked about taking risks, starting from scratch and how to know when your marketing is truly making a difference. Want to read the full interview? Here it is: https://lnkd.in/eeaUuqtB #DMEXCO2025 #CMOSummit #InsightOut #nucao

Advert // Creator Economy ist kein Trend. Sie ist der neue Standard für erfolgreiche Markenkommunikation. Am 30. Oktober bringt das VideoDays Festival 2025 die relevanten Akteur:innen der Branche in Köln zusammen: Creator:innen, Brands, Agenturen, Plattformen und Entscheider:innen. 🚀 Case Talks, Deep Dives und Panel-Diskussionen 🤝 Networking für Marketing, Media und Creative Professionals 🏆 Live-Awardshow mit der Creator-Szene 🎟 Jetzt Tickets sichern: videodays-festival.com

What happens when a lingerie brand leaves the soft pastel bubble of Instagram and launches a self-made adult movie to promote its new collection? 🔥 In our new Insight Out edition, we spoke with Sarah Grohé, founder and Managing Director of erlich textil. She shares what it means to challenge taboos in marketing, which strategic question is on her mind as she looks toward 2026 and what she really wants to tell the industry. 💯 Read the full interview here: Link in comments. #DMEXCO2025 #InsightOut #ErlichTextil #ErlichBerührtDich

Couldn’t catch everything live at #DMEXCO2025? Now’s your chance to revisit the highlights. Stream the sessions and masterclasses you missed, refresh your insights and get inspired all over again! 🎟️ Ticket holders: simply log in and start streaming. 🙌 No ticket? Just register for free and unlock all sessions. Start your binge-watch now: Link in comments. #DMEXCO2025 #OnDemand #DigitalMarketing 

What drives creativity in 2025? ✨ Verena Gründel asked the participants of the Creativity Summit at #DMEXCO25 for their insights – and the answers might surprise you. You missed it? You can watch all sessions in our on-demand library: Link in comments. #DMEXCO2025 #CreativitySummit #BeBoldMoveForward 

Bold moves in marketing 🙃 from hanging a Fiat 500 upside down at Frankfurt Airport to building culturally relevant brands at SEAT & CUPRA. 🚗 In our latest Insight Out, Giuseppe Fiordispina (Marketing Director, SEAT Deutschland) shares how he balances creative stunts, digital innovation, and data-driven toolkits – all with one goal: making brands part of people’s identity. Read his take on the future of marketing leadership now 👉 Link in comments. #DMEXCO2025 #InsightOut #BrandBuilding #BeBoldMoveForward

Even after one night of sleep, we can’t believe #DMEXCO25 is already over! These pictures proof: nothing replaces all of us getting together in one place once a year! Mark the date for next year’s DMEXCO in your calenders: September 23 & 24, here in Cologne! ❤️💙 Rebookings for exhibitors are already open on our website, so don’t miss out and get the best deals for your company! ➡️https://lnkd.in/e6YxKaVC Thanks for being the best community, see you next year! 💫 #DMEXCO2025 #DMEXCO2026 #BeBoldMoveForward

This goes out from our teams to all of you guys: ✨Thank you so much for 2 amazing days of #DMEXCO25 ✨ We laughed, learned and hustled from stage to stage.  We listened, talked and discussed. But most importantly: we made great new connections and loved seeing all of you here with us in Cologne! See you next year on September 23 & 24 at #DMEXCO26! ❤️💙 #DMEXCO2025 #BeBoldMoveForward #DigitalMarketing #MarTech #AdTech #SocialMedia Verena Gründel Bundesverband Digitale Wirtschaft (BVDW) e.V.