Metropolregion Berlin/Brandenburg
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Aktivitäten
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AI isn't what separates B2B growth leaders. 💡 Value comes from how they rewire commercial impact journeys. Many organizations are experimenting…
AI isn't what separates B2B growth leaders. 💡 Value comes from how they rewire commercial impact journeys. Many organizations are experimenting…
Geteilt von Georg Winkler
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The strongest chemical company transformations in Europe perform a difficult balancing act: improving performance while radically reshaping…
The strongest chemical company transformations in Europe perform a difficult balancing act: improving performance while radically reshaping…
Geteilt von Georg Winkler
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I am excited to announce my election to Senior Partner at McKinsey & Company. I am grateful for the support and contributions of my colleagues in…
I am excited to announce my election to Senior Partner at McKinsey & Company. I am grateful for the support and contributions of my colleagues in…
Beliebt bei Georg Winkler
Berufserfahrung und Ausbildung
Veröffentlichungen
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Digital in chemicals: From technology to impact
McKinsey
There is a lot of excitement about the potential of digital in chemicals, just as there is about digital across society in general. We believe that digital will have a significant impact on many areas of the chemical industry, with the potential to change value chains, lead to higher productivity and more innovation, and create new channels to market. Find out what are the major opportunities from digital in chemicals, and what leaders must do to capture them.
Andere Autor:innenVeröffentlichung anzeigen -
Demystifying Digital Marketing and Sales in the Chemical Industry
McKinsey
Digital can give chemical companies the power to unlock more than $200 billion of new value by reducing cost to serve, improving pricing, and for fast movers, capturing growth from competitors.
Andere Autor:innenVeröffentlichung anzeigen -
$200 billion and counting: How to separate profit from risk in times of plunging oil prices
McKinsey
Capturing all the potential value from oil price volatility depends on how companies manage and implement a new approach to pricing.
Andere Autor:innenVeröffentlichung anzeigen -
Case study: Turning pricing complexity into a price advantage that boosts return on sales
McKinsey
How to price for maximal returns with minimal investment of time, effort, and resources.
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Turning pricing power into profit
McKinsey
Companies often overlook pricing as a driver of earnings growth, instead defaulting to cost cutting and other measures. Here are five steps to growth through pricing.
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Price to profit: Five steps to above-market growth
McKinsey
Systematic improvement of a business’s pricing capabilities can have a lasting positive impact on profitability.
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Using big data to make better pricing decisions
McKinsey
Harnessing the flood of data available from customer interactions allows companies to price appropriately—and reap the rewards.
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The Cost and Complexity Challenge of Serving Small Customers
Springer Professional - Marketing Review St. Gallen
It may feel counter-intuitive — but the more customers a company serves, the worse an impact they can have on profits. Driving growth and profitability in the small customer segment requires fundamental changes in how an organization serves its customers and how it steers its sales force and customer service teams.
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Mehr Profitabilität durch granulares Preismanagement
Springer Professional - Sales Excellence
Die meisten B2B-Unternehmen kämpfen seit einigen Jahren mit sinkenden Margen. Mit einem überlegenen Preismanagement lassen sich die Margen im laufenden Geschäft schnell, zuverlässig und — bei richtiger Umsetzung — nachhaltig verbessern. Aus zahlreichen Pricing-Studien für Klienten hat McKinsey & Company fünf Handlungsmaximen abgeleitet, die Unternehmen helfen, ihren Gewinn durch exzellentes Pricing zu erhöhen.
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Improving return on sales by better managing small customers
McKinsey & Company
Companies that serve customers in a one-size-fits-all manner may find that smaller accounts create over proportionate costs and cause complexity throughout the supply chain. Segmenting customers and differentiating service levels or outsourcing the complexity to strategic distributors can increase return on sales by up to two percentage points.
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Weitere Aktivitäten von Georg Winkler
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Consumer behavior is getting harder to predict — not because consumers are irrational, but because the old frameworks are losing their…
Consumer behavior is getting harder to predict — not because consumers are irrational, but because the old frameworks are losing their…
Geteilt von Georg Winkler
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This new article by my colleagues discusses how the biggest barriers to transformation are often not external market forces, but internal collective…
This new article by my colleagues discusses how the biggest barriers to transformation are often not external market forces, but internal collective…
Geteilt von Georg Winkler
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Overcapacity, volatile costs, and weak demand are compressing margins in the pulp and paper packaging industries. Successful companies are harnessing…
Overcapacity, volatile costs, and weak demand are compressing margins in the pulp and paper packaging industries. Successful companies are harnessing…
Geteilt von Georg Winkler
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On May 8th, my life was put on pause. It wasn’t a sudden, abrupt event. In fact, it took me 12 hours of enduring persistent chest and back pain…
On May 8th, my life was put on pause. It wasn’t a sudden, abrupt event. In fact, it took me 12 hours of enduring persistent chest and back pain…
Beliebt bei Georg Winkler
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My colleagues Alex Abdelnour, PhD, Sara Prince, Andrei Tapliga, and Sapna Thakker just published the article below. It describes the challenges…
My colleagues Alex Abdelnour, PhD, Sara Prince, Andrei Tapliga, and Sapna Thakker just published the article below. It describes the challenges…
Geteilt von Georg Winkler
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Long-term value creation is foundational to building strong companies and economies, yet many leaders struggle to ensure that well-conceived…
Long-term value creation is foundational to building strong companies and economies, yet many leaders struggle to ensure that well-conceived…
Geteilt von Georg Winkler
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Following up on my recent post from our GBB Summit in Stockholm, organic growth will be hard to come by in the coming years. With geopolitical and…
Following up on my recent post from our GBB Summit in Stockholm, organic growth will be hard to come by in the coming years. With geopolitical and…
Geteilt von Georg Winkler
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Katariina Kemppainen, our SVP, Group R&D was appointed Chair of the Board of the Bio-based Industries Consortium (BIC) today. The Chair role…
Katariina Kemppainen, our SVP, Group R&D was appointed Chair of the Board of the Bio-based Industries Consortium (BIC) today. The Chair role…
Beliebt bei Georg Winkler
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At our McKinsey GBB Summit in Stockholm last week, my colleague Markus Pley and I had the pleasure of hosting a panel on "Circular Materials"…
At our McKinsey GBB Summit in Stockholm last week, my colleague Markus Pley and I had the pleasure of hosting a panel on "Circular Materials"…
Geteilt von Georg Winkler
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65% of agricultural traders and processors are planning or piloting large-scale AI initiatives, yet many remain cautious about realizing material…
65% of agricultural traders and processors are planning or piloting large-scale AI initiatives, yet many remain cautious about realizing material…
Geteilt von Georg Winkler