After being tapped to pen the next G.I. Joe movie at Paramount, Danny McBride is now set to make his directorial debut on a new feature film on the classic Hasbro toy franchise. Plot details are being kept under wraps at this time, though sources say this is certainly a high priority at the…

EXCLUSIVE: Peppa Pig is famed for her love of jumping in muddy puddles, but the company behind the hit children’s TV series has created a different kind of splash with its approach to AI. Hasbro, the U.S. entertainment giant that acquired the Peppa Pig brand in 2019, is asking child actors on…

EXCLUSIVE: Here is some “truly outrageous” news: Jem And The Holograms is making a comeback. An elevated live-action take on the beloved 1980s animated series is in development at Amazon MGM Studios with Lisa Joy and Jonathan Nolan's studio-based Kilter Films (Westworld, Fallout) producing. The…

EXCLUSIVE: Everyone’s favorite board game is getting the Hollywood treatment as sources tell Deadline that Amazon MGM Studios, Chernin Entertainment and Hasbro are teaming to bring The Game of Life to the big screen. The project is in development at Amazon MGM. Sean Anders is directing the film…

Hasbro shares jumped 7.5% Tuesday to hit a 6-year high on the company’s stellar fourth-quarter earnings and rosy 2026 outlook. In its report on October-to-December financials and a conference call with Wall Street analysts, the toymaker touted recent licensing deals for Harry Potter, KPop Demon H…

EXCLUSIVE: Craig Mazin, co-creator of arguably the most acclaimed TV adaptation of a video game to date, HBO’s The Last Of Us, will be taking on another hugely popular and acclaimed game title next, Larian Studios’ Baldur’s Gate 3, which is set in the world of Dungeons & Dragons. HBO is…

A line of Kpop Demon Hunters toys and merchandise was unveiled Tuesday at the Nuremberg Toy Fair by Netflix, Hasbro and Mattel. The runaway animated hit produced for Netflix by Sony Pictures Animation was such a left-field success last summer that it didn’t come with the line of consumer…

Hasbro posted better-than-expected third-quarter results despite some disruptions to its retail business and offered some updates on its “asset-light” entertainment approach. Total revenue for the period ended September 30 climbed 8% over the prior year, reaching $1.39 billion. Earnings per…

EXCLUSIVE: Robert Kirkman’s Skybound Entertainment has teamed with Hasbro Entertainment to produce Energon Universe, an adult animated series based on the comics of the same name created by Kirkman and published by Skybound. Joe Henderson (Lucifer) is attached to write the adaptation and serve as…

Netflix has sealed a deal with Mattel and Hasbro to be global co-master toy licensees for KPop Demon Hunters as the franchise continues its march across media and consumer categories. The animated feature, whose soundtrack helped propel it to the top of the Netflix charts and make it a draw in…

EXCLUSIVE: Hasbro entertainment president Olivier Dumont has left his role after two years. Dumont is being replaced by Kim Boyd, who takes on a slightly different job than Dumont as President of Licensing and Entertainment for Hasbro. Boyd will have several direct reports including L.A.-based…

EXCLUSIVE: Lionsgate has narrowly avoided the enforced closure of Entertainment One UK Limited, a British trading arm with revenues of more than £176M ($237M), after settling an unpaid tax bill. HM Revenue & Customs (HMRC), the UK tax authority, issued eOne UK with a "winding-up petition," which…