Instagram Platform
Updated: Sep 16, 2026
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The Instagram Platform provides APIs and sharing tools that you can use to help app users manage their Instagram presence and interact with end users.
Instagram API with Instagram Login
The Instagram API with Instagram Login allows app users to use your app to manage their Instagram Business or Creator accounts. It supports messaging, media publishing, comment management, mentions, and insights without requiring a Facebook Page.
Instagram API with Facebook Login
The Instagram API with Facebook Login allows app users to use your app to manage Instagram Business or Creator accounts that are linked to a Facebook Page. It supports media management, publishing, comment management, mentions, hashtag search, and insights.
Instagram Messaging API through Messenger Platform
Messenger API support for Instagram, also known as Instagram Messaging API in the Developer Policies, allows Instagram professional accounts to use your app to manage Instagram and Facebook Page messages from one platform. This setup requires an Instagram Business or Creator account linked to a Facebook Page.
Webhooks
Use Instagram Webhooks to receive real-time notifications about supported activity for Instagram professional accounts connected to your app.
- Sharing to Stories allows people to share content from your app as an Instagram story.
- Sharing to Feed allows people to share content from your app to their Instagram feed.
Embedding
Use Instagram embeds to add public Instagram photos and videos to your website.