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    Mobile is a real problem for many brands and agencies. On mobile, content is shorter and simpler, and advertisers have to find their way around new platforms in order to reach consumers. A one-size-fits-all strategy doesn’t work, and neither do old desktop formats, like banners or pop-up ads. So what does?

    In this session, Kik Co-Founder and CTO Chris Best will discuss how apps like WeChat, Line, and Kik are connecting brands with consumers in a true one-to-one setting, offering more intimate engagement opportunities than are found in traditional social media channels. Chris will draw on real-life examples from the publishing, retail and film industries, illustrating why opt-in advertising is the future of mobile.

    Presentation: <usurped link>

    Featuring: Chris Best, Co-Founder & CTO at Kik

    Filmed at Mobilenomics Deer Valley Summit, 2015

    <usurped link>
    Date
    Source

    YouTube: https://www.youtube.com/watch?v=NTmr7IIcwhg – View/save archived versions on archive.org Chris Best - The Future of Mobile: Opt-in Advertising

    Time: 0:27
    Author VMA Media

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    Chris Best discussing mobile advertising in 2015

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    17 June 2015

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    current02:17, 14 July 2020Thumbnail for version as of 02:17, 14 July 2020495 × 690 (276 KB)JleviUploaded a work by VMA Media from https://www.youtube.com/watch?v=NTmr7IIcwhg Chris Best - The Future of Mobile: Opt-in Advertising Time: 0:27 with UploadWizard

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