Frequently Asked Questions (collapsed)

Our work with Criteo conversion campaigns has generated great performance for our clients and is a key pillar in our e-commerce offer. We are delighted to continue the evolution with the Consideration campaigns to expand our target and clients’ brand. We look forward to growing our partnership with Criteo Partners.

- Raúl Ferrer, General Director of Okisam


What is an Agency Partner

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What are the benefits of Criteo Partners?

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How can my agency qualify for Partner status?

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What will I learn in the Certification Training Program?

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Explore the new digital media channels making waves among agencies in the US and EMEA

Shoppers aren’t just tossing toothpaste in the cart anymore. They’re quizzing chatbots, price-tracking three retailers, and flipping through dozens of products—all before hitting “buy.”

Our Global CPG Pulse analyzes data and insights from thousands of retailers and consumers to show how AI-assisted discovery, a “research everything” mindset, and channel-hopping are rewriting the playbook for brands and retailers alike. Want to keep your products top of mind (and cart)? Start with the data inside.  

Get data, insights, and actionable takeaways to keep your marketing strategy fresh. You’ll learn this CPG shopping intel and more: 

  • AI shoppers are changing the game.  They browse more and try more new retailers and brands than those who don’t use AI. 
  • Value drives volume. Affordable essentials build bigger baskets and drive revenue. 
  • Retailer hopping boosts brand exposure. More stores in the journey means more labels in play (yours, if you’re visible).     
  • CPG is the secret to fewer abandoned carts. CPG-filled baskets are abandoned less often, proving staples speed checkout.  

Understanding behavior nuances within the category enables fine-tuning for greater efficiency and effectiveness.

Global, regional, and country-level insights bring the findings right to your own backyard.

Industry, product category, and consumer behavior trends can help inform current and future marketing plans.

Unique shopper journey and preferences insights help you create experiences that surprise and delight.

Explore the Global CPG Pulse 2025.  

Stock up on the latest trends. 

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Global CPG Pulse 2025

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Beyond the barcode

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