IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.
IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in June 2024, the latest report indicates that despite challenging economic indicators, the market demonstrated exceptional resilience, with an additional €10.9 billion investment over 2023.
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.
Country: France About the Initiative BoursoBank is a pioneering and leading player in online banking and financial information. Its purpose […]
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On 20th March, we hosted The Great Debate: Sustainability, bringing together industry leaders to discuss the digital advertising ecosystem’s role […]
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We are excited to share the latest version of our Retail & Commerce Media Definitions One Pager, featuring the latest […]
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Brussels, Belgium, 3rd April 2025 – IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today […]
Read moreIAB Europe is pleased to announce the election of Steffen Hubert, Associate Director & Sustainability Lead at ProSiebenSat.1, representing BVDW, […]
Read more68% of respondents think the industry should consider the carbon footprint of the consumption it drives Nearly half (48%) of […]
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Be among the first to explore the insights from our latest consumer study, conducted in collaboration with Kantar Media: Optimisation […]
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IN THE ROOM500+ Executives PEER TO PEER NETWORKBrands, Retailers, Networks & Media Agencies Retail Media spend is projected to reach […]
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On 26th-27th May 2025, in Berlin, industry leaders will gather at the stunning Tagungswerk venue for the inaugural editions of Commerce Media Days Europe and Ad Data Days […]
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