DigiScoop

The Hershey Company Canada Appoints Michelle Gupta as Head of Marketing. Bringing nearly a decade of experience from Procter & Gamble, Michelle Gupta has led brands including Crest and Oral-B, building expertise in brand strategy and consumer marketing. Her appointment reflects Hershey Canada's continued focus on strengthening its marketing leadership and accelerating growth across its snacking portfolio. Leadership moves like these continue to shape the future of FMCG brand building. For daily updates on marketing, media, brands, tech, AI & startups. Visit: https://digiscoop.net/ Follow our LinkedIn and Instagram communities for the latest news. LinkedIn: DigiScoop Instagram: https://lnkd.in/g6-x62X5 Veronica Villasenor Kirk Tanner Stacy Taffet Gina Peterson Amy Roe Annie Phillips William Dillon Amanda Byrd PJ Bartels Mindy Krause Alicia Stavitzski Andrew Mushing Kelsey Webster #Just2MinsOnDigiScoop #StayInformed #Marketer #DigiScoopLaunch #DigitalMarketing #StayUpdated #MarketingTrends #Advertising #Innovation #Hershey #HersheyCanada #Leadership #Marketing #PeopleMoves #FMCG #BrandStrategy

AI is becoming a core part of everyday business software. With Google Cloud expanding its partnership with Oracle, Gemini will power more enterprise applications, helping businesses automate tasks, make faster decisions, and improve productivity at scale. A strong move toward making enterprise AI more accessible and impactful. #GoogleCloud #Oracle #GeminiAI #EnterpriseAI #ArtificialIntelligence #CloudComputing #DigitalTransformation #Innovation

Group ICRA Unveils New Brand Identity Beyond Credit Ratings. Introducing the tagline "Insights that Empower," Group ICRA has unified its businesses across analytics, ESG, risk solutions, research, technology, and advisory under a single brand identity, reflecting its evolution into a broader intelligence and risk solutions provider. The refresh signals ICRA's growing focus on integrated insights for businesses, financial institutions, and investors. Keynotes: Ramnath Krishnan, Managing Director and Group CEO, ICRA Limited, said, “The strategic brand transformation brings ICRA and its group companies, including ICRA ESG Ratings, ICRA Analytics, Fintellix, D2K Technologies and ICRA Nepal, under a cohesive and unified visual identity. The refreshed logo system creates a more consistent and connected brand experience for clients and stakeholders, while reflecting Group ICRA’s expanded capabilities across ratings, research, analytics, ESG assessments, risk solutions and technology-led offerings.” For daily updates on marketing, media, brands, tech, AI & startups. Visit: https://digiscoop.net/ Follow our LinkedIn and Instagram communities for the latest news. LinkedIn: DigiScoop Instagram: https://lnkd.in/g6-x62X5 Manushree Saggar Sachin Joglekar Anupama Valapreddy Amit Gupta Venkatesh V. Shreya Bhattacharya Naznin Prodhani Saheb Singh Chadda Ashwani Singh Naman Goel Shaurya Gupta #Just2MinsOnDigiScoop #StayInformed #Marketer #DigiScoopLaunch #DigitalMarketing #StayUpdated #MarketingTrends #Advertising #Innovation #ICRA #BrandIdentity #Rebranding #RiskManagement #Analytics #ESG #BusinessStrategy

Flipkart Is Competing Beyond Discounts With a Netflix Partnership. Starting August 1, Flipkart Plus members will get a Netflix Mobile subscription as part of their membership benefits. The partnership reflects a broader shift in e-commerce, where platforms are using premium experiences and subscription perks, not just price cuts, to drive retention and long-term customer value. As competition intensifies, loyalty is becoming the real differentiator. Keynotes: Ravi Iyer, Chief Financial Officer and Senior Vice President, Strategic Partnerships at Flipkart, said the partnership builds on customers' existing shopping habits by adding entertainment as a reward. Laurent Uguen, Vice President, APAC Partnerships, Business Development at Netflix, said the collaboration is the company's first e-commerce partnership in India and is intended to make Netflix more accessible through everyday consumer shopping behaviour. For daily updates on marketing, media, brands, tech, AI & startups. Visit: https://digiscoop.net/ Follow our LinkedIn and Instagram communities for the latest news. LinkedIn: DigiScoop Instagram: https://lnkd.in/g6-x62X5 Kalyan Krishnamurthy Kapil Thirani Puja Trisal Vernon Massar Meryl Serrao Sushrismita Samantaraya Kavya Benny Sonia Parveen Purnima Pandey Swapnil Agrahari Nithesh M S Nitish Bhargav Prajwol Mohapatra Jinny Howe Riddhi Pugalia Tanmay Tandon Raghu Naik Smaran Eligeti Pallavi Malhotra Arushi M. Ruchikaa Kapoor Sheikh #Just2MinsOnDigiScoop #StayInformed #Marketer #DigiScoopLaunch #DigitalMarketing #StayUpdated #MarketingTrends #Advertising #Innovation #Flipkart #Netflix #Ecommerce #CustomerLoyalty #SubscriptionEconomy #Marketing #BrandStrategy #Retail

Mercedes-Benz India Drives Into Padel With Multi-Year Indian Padel Tour Partnership. Brokered by Fuse India, the deal marks Mercedes-Benz India's first move into competitive padel. The 2026–27 season will span 19 tournaments across 10 cities, as the automaker partners with PadelPark India to tap into one of the country's fastest-growing sports, which has already built a community of 50,000+ enthusiasts and 5,000+ competitive players. The partnership reflects how premium brands are leveraging emerging sports to engage high-value audiences and shape new lifestyle communities. Keynotes: Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “At Mercedes-Benz, the brand desirability extends beyond alluring products to curated experiences and building communities that inspire our customers, creating culture-shaping modern trends. The association with the Indian Padel Tour reflects our commitment to creating such distinctive experiences, championing performance and creating emerging lifestyle trends.” Jigar Rambhia, Head of Fuse India, added, “Culture is constantly creating new spaces where brands can build authentic relationships with audiences. Padel is one such space that is witnessing remarkable momentum in India, and this partnership brings together an iconic global brand and the country’s premier competitive padel platform at a defining moment for the sport. The most effective partnerships are those that evolve alongside the communities they serve, and at Fuse India, we aim to identify these moments of convergence and shape partnerships that create lasting value for brands and the ecosystem at large.” Jigar Doshi, Co-Founder, PadelPark India, remarked, “The Indian Padel Tour was created with a simple ambition: to build the competitive ecosystem that every great sport needs. While participation introduces people to padel, competition inspires them to improve, dream bigger and stay engaged with the sport for years to come. We are proud to welcome Mercedes-Benz India as the Title Partner of IPT. This partnership is not just about supporting tournaments; it is a shared commitment to building the future of padel in India and establishing the country as one of the world’s most exciting emerging markets for the sport.” For daily updates on marketing, media, brands, tech, AI & startups. Visit: https://digiscoop.net/ Follow our LinkedIn and Instagram communities for the latest news. LinkedIn: DigiScoop Instagram: https://lnkd.in/g6-x62X5 Ronak Daftary, Radhika Raheja-Bakshi, Sahil Parikh, Prathamesh Jadhav, Chetan S Bhandare, Mathias Geisen Joerg Burzer Vyankatesh Kulkarni Shekhar Bhide Shekhar Das Chowdhury Swastik Mohanty Prerna Chatterjee Anjali Priya Anil Rana #Just2MinsOnDigiScoop #StayInformed #Marketer #DigiScoopLaunch #DigitalMarketing #StayUpdated #MarketingTrends #Advertising #Innovation #MercedesBenzIndia #IndianPadelTour #FuseIndia #SportsMarketing #BrandPartnership #Padel #India

AI funding is booming, but investors are becoming more selective about where they put their money. From foundation models to Martech and Adtech, the funding game is changing fast. Read the full article to understand where the money is going and what investors are really looking for in AI startups in 2026. Click here to read the full article: https://lnkd.in/dF-mVtDk For daily updates on marketing, media, brands, tech, AI & startups. Visit: https://digiscoop.net/ Follow our LinkedIn and Instagram communities for the latest news. LinkedIn: DigiScoop Instagram: https://lnkd.in/g6-x62X5 #Just2MinsOnDigiScoop #StayInformed #Marketer #DigiScoopLaunch #DigitalMarketing #StayUpdated #MarketingTrends #Advertising #Innovation #AI #ArtificialIntelligence #AIStartups #StartupFunding #VentureCapital #Martech #Adtech #Innovation

Mercedes-Benz India Drives Into Padel With Multi-Year Indian Padel Tour Partnership. Brokered by Fuse India, the deal marks Mercedes-Benz India's first move into competitive padel. The 2026–27 season will span 19 tournaments across 10 cities, as the automaker partners with PadelPark India to tap into one of the country's fastest-growing sports, which has already built a community of 50,000+ enthusiasts and 5,000+ competitive players. The partnership reflects how premium brands are leveraging emerging sports to engage high-value audiences and shape new lifestyle communities. Keynotes: Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “At Mercedes-Benz, the brand desirability extends beyond alluring products to curated experiences and building communities that inspire our customers, creating culture-shaping modern trends. The association with the Indian Padel Tour reflects our commitment to creating such distinctive experiences, championing performance and creating emerging lifestyle trends.” Jigar Rambhia, Head of Fuse India, added, “Culture is constantly creating new spaces where brands can build authentic relationships with audiences. Padel is one such space that is witnessing remarkable momentum in India, and this partnership brings together an iconic global brand and the country’s premier competitive padel platform at a defining moment for the sport. The most effective partnerships are those that evolve alongside the communities they serve, and at Fuse India, we aim to identify these moments of convergence and shape partnerships that create lasting value for brands and the ecosystem at large.” Jigar Doshi, Co-Founder, PadelPark India, remarked, “The Indian Padel Tour was created with a simple ambition: to build the competitive ecosystem that every great sport needs. While participation introduces people to padel, competition inspires them to improve, dream bigger and stay engaged with the sport for years to come. We are proud to welcome Mercedes-Benz India as the Title Partner of IPT. This partnership is not just about supporting tournaments; it is a shared commitment to building the future of padel in India and establishing the country as one of the world’s most exciting emerging markets for the sport.” For daily updates on marketing, media, brands, tech, AI & startups. Visit: https://digiscoop.net/ Follow our LinkedIn and Instagram communities for the latest news. LinkedIn: DigiScoop Instagram: https://lnkd.in/g6-x62X5 Ronak Daftary, Radhika Raheja-Bakshi, Sahil Parikh, Prathamesh Jadhav, Chetan S Bhandare, Mathias Geisen Joerg Burzer Vyankatesh Kulkarni Shekhar Bhide Shekhar Das Chowdhury Swastik Mohanty Prerna Chatterjee Anjali Priya Anil Rana #Just2MinsOnDigiScoop #StayInformed #Marketer #DigiScoopLaunch #DigitalMarketing #StayUpdated #MarketingTrends #Advertising #Innovation #MercedesBenzIndia #IndianPadelTour #FuseIndia #SportsMarketing #BrandPartnership #Padel #India

Not every AI model works the same way, and that's exactly the point. Claude's latest post shows that some tasks need deeper expertise, while others simply need more time and reasoning. Choosing the right model for the right task can make all the difference. As AI continues to evolve, success won't just depend on using AI, it will depend on using the right AI. #ClaudeAI #Anthropic #ArtificialIntelligence #GenerativeAI #AI #Technology #Innovation

OpenAI is making frontier AI more accessible by significantly reducing API costs for GPT-5.6 Luna and GPT-5.6 Terra, while introducing Fast Mode for GPT-5.6 Sol. Lower costs, faster inference, and better efficiency mean developers and enterprises can build and scale AI applications more economically than ever. A clear step toward making high-performance AI practical for real-world deployment. #OpenAI #ArtificialIntelligence #GenerativeAI #LLM #APIs #AIInnovation #EnterpriseAI #Technology

Amit Pandey Elevated to VP – Supply, Media Solutions, India at WPP Media. Previously Head – Supply & Platform Partnerships, Amit Pandey steps into the expanded role after building experience across GroupM, Sony Pictures Networks India, Zee Media Corporation Limited, Times Internet, PubMatic, and Amway India Enterprises Private Limited. His promotion underscores WPP Media's continued investment in strengthening media solutions, platform partnerships, and India's evolving digital advertising ecosystem. For daily updates on marketing, media, brands, tech, AI & startups. Visit: https://digiscoop.net/ Follow our LinkedIn and Instagram communities for the latest news. LinkedIn: DigiScoop Instagram: https://lnkd.in/g6-x62X5 Brian Lesser Subhasree Bose Raman Rawat Vinay Rawat Aditi Thakur Vaibhav Kuliar Sharan Shetty Soumyatapo Dutta Adarsh Kamani Pranav Goyal Ashish Chauhan Ishant Kataria Manish K Harshit Chawla JIJOMON GEORGE Mariam Safwat Pratibha Badolia Rahul S. Radhika Goyal Aarushi Jerath Ishita Ramani shanti swaroop #Just2MinsOnDigiScoop #StayInformed #Marketer #DigiScoopLaunch #DigitalMarketing #StayUpdated #MarketingTrends #Advertising #Innovation #WPPMedia #PeopleMoves #Leadership #DigitalAdvertising #Media #India