Amandeep Kaur

#Exclusive | #AIBrief | In an exclusive piece for Mediabrief.com, Anthony Ambrose Dsouza, Executive Director & Country Service Line Leader writes about navigating the AI era, embracing purposeful change, and thriving amid constant workplace evolution. He also shares practical strategies, mindset shifts, and actionable insights to stay ahead in the Red Queen’s race. Drawing from over two decades of experience leading teams, he highlights how intentional skill renewal, systems thinking, and human-centric approaches can turn disruption into opportunity. 🔗 More here: https://lnkd.in/dFhdxzr8 #mediabrief #AnthonyDsouza #ExecutiveDirector #CountryServiceLineLeader #Ipsos #IpsosIndia #exclusives #AIBrief #AI #media

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Our CMO and Program Director, Digital Naari, Jayatri Dasgupta, explores how women are transforming brand storytelling in #Bharat in her latest article for The Free Press Journal. #Women influence 70-80% of household purchase decisions, yet many brands miss the mark on authentic representation. The solution? Familiar faces, vernacular storytelling, and messaging that guides rather than instructs. Digital Naari exemplified this by featuring #ShrutiUlfat, a familiar television personality who became a trusted guide for women's financial & digital journeys with her warm, relatable voice. This shift represents a cultural transformation where authenticity and trust drive engagement. By balancing credibility with connection, Digital Naari proved that the right storytelling approach creates genuine impact. #DigitalNaari #AbTeriBaari Read Jayatri's full article: https://lnkd.in/dhQzzmFc #WomenInMarketing #AuthenticStorytelling #PayNearby #BrandNarratives #ChaloBharat #BharatGateway #DigitalNaari #FinancialInclusion #WomenEmpowerment #VittiyaSamaveshan #ArthikAazadi #NariShakti #InclusiveGrowth #GenderEquality #FinancialEmpowerment #MahilaSashaktikaran

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“You are not in the business of serving creativity, you are here to serve outcomes.” In this wide-ranging conversation with Social Samosa, Saurabh Varma unpacks what it takes to build outcome-driven agencies that don’t just chase attention, but deliver impact. From reimagining agency structures to integrating content, media, data, and tech, it's a call to rethink how agencies deliver value. Read the full piece here: https://lnkd.in/di3yHkRP WYP Worldwide | OPA| Cymetrix | BigStep Technologies | WebTalk Agency | WISR India | Opportune Saurabh Varma | Rakesh Hinduja | Jarek Ziebinski | Sweety Advani | Charlotte Berchman | Vandana Verma | Ajeeta Bharadwaj | Amit Akali | Sanju Menon | Rajesh Ghatge | Meher Patel | Pushpraj Nadar | Michal Dunin | Sandip Chintawar | Prakash Kolhe | Vidit Paliwal | Niranjan Mangal

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The role of CMOs in B2B marketing has evolved from driving campaigns to building relationships that create measurable business impact.   At Marketing Mavericks 2025 by Dun & Bradstreet India, Harish Sarma, Marketing & Product Director, Pluxee India, spoke on the panel “From Transactions to Relationships: The Changing Role of CMOs in B2B Marketing”. He joined Saugata Bagchi, Adishri Charla, and Kalyan Ram Challapalli, with Mukesh Jain moderating the discussion.   The discussion explored how CMOs are stepping up as growth architects, strengthening trust, designing relationship-first models, and driving transformation with data and technology. A conversation that underlined the future of marketing leadership beyond transactions.   #Pluxee #PluxeeIndia #MoreOfWhatMatters #PluxeeEvents #MarketingMavericks #DunAndBradstreetIndia #B2BMarketing #Leadership #PanelDiscussion

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How often do you see a Vice President updating his LinkedIn bio… with help from a Gen Z colleague? In 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 1 𝐨𝐟 𝐑𝐞𝐟𝐥𝐞𝐜𝐭 – 𝐨𝐮𝐫 𝐑𝐞𝐯𝐞𝐫𝐬𝐞 𝐌𝐞𝐧𝐭𝐨𝐫𝐢𝐧𝐠 𝐏𝐫𝐨𝐠𝐫𝐚𝐦, Jaspal Singh Madan pairs up with Bhavmeet Kaur to explore the art of personal branding. From finding the right words to finding the right people online, this episode is a refreshing reminder that leadership isn’t about knowing it all. It’s about staying open to learning it all. Because reverse mentoring isn’t just a format. It’s a mindset.. #ReflectSeries #ReverseMentoring #RPeople #LeadershipLearns #RelianceRetail #LinkedInLearning #EmployerBranding #FutureReady

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In his guest column, Senthil Kumar Hariram, Founder & MD of FTA Global, argues that today’s experience-first consumer demands a new approach to performance marketing. The traditional marketing funnel — moving prospects linearly from awareness to conversion — no longer reflects how people buy. Consumers now move fluidly across devices, channels, and touchpoints, influenced by ads, reviews, influencers, and communities. Enter the marketing flywheel — a customer-centric, continuous engagement model where purchase is just the beginning. By combining data-driven personalization with human insight, brands can delight customers post-sale, turning them into loyal advocates and referral sources. This shift means evolving success metrics beyond CPA or CTR to Customer Lifetime Value, engagement quality, and advocacy rates. It also requires breaking silos between brand and performance teams, merging storytelling with measurable results. From D2C brands to streaming giants, those who invest in value at every touchpoint — from unboxing experiences to personalized content — are building long-term growth while lowering acquisition costs. The message is clear: performance is no longer just about clicks; it’s about creating a lasting relationship where every interaction spins the flywheel faster. https://lnkd.in/dHyfvaB6 Yatin Bhasin | Tasneem Calcuttawala | Rohit Salian | #MarketingStrategy #PerformanceMarketing #CustomerExperience #Personalization #BrandGrowth

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PerformAce, a leading Martech company specializing in data-driven and tech-enabled brand engagement solutions, has announced the appointment of Ajhay Kumar as Chief Business Officer (CBO). In his new role, Ajhay will drive the launch and expansion of PerformAce ConnectX, a cutting-edge phygital marketing vertical designed to deliver measurable brand growth through immersive experiences, proprietary IPs in entertainment and sports, and impactful community activations. With over a decade of cross-industry experience spanning Retail, Fashion, Travel, and Mental Health, Ajhay has been instrumental in shaping growth strategies for top brands. He has held leadership roles at MakeMyTrip and Goibibo, and co-founded Misohe, a leading mental health platform. Known for reinventing physical experiences with digital amplification, Ajhay combines innovation with ROI-driven execution. Under his leadership, ConnectX aims to redefine brand engagement by merging live brand moments with digital reach, while building IP-led properties and localized community experiences that foster lasting brand loyalty. CXO TechBOT extends best wishes to Ajhay Kumar on his new leadership role. #Leadership #PerformAceMedia #Martech #BrandEngagement #PhygitalMarketing #Innovation #BusinessGrowth #ExperientialMarketing #DigitalTransformation #CXOTechBOT

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Proud moment for #RedhillIndia! Our Country Head, Ankita Juneja, has been featured in ADGULLY publication with her thought leadership piece: “The PR metrics gap: Why Indian agencies must measure what matters - The Matrix Moment for PR in India.” Ankita highlights a pressing challenge for the industry - the absence of robust, credible measurement frameworks in PR. She emphasizes why it’s time for Indian agencies to move beyond traditional metrics like coverage and clippings, and instead, focus on insights that link storytelling to real business outcomes. From adopting smarter tools to collaborating across marketing and sales, her article calls for a collective shift in how we measure and demonstrate the true impact of PR. #ThoughtLeadership #PR #Redhill #Adgully #PRMetrics

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