Versace

VERSACE EMBODIED A CULTURAL FORCE, EMBODYING THE SPIRIT THAT DEFINES THE HOUSE Launching today, a force of expression that is irrevocably Versace: a new expression, defining the House through the people, places and emblems that embody its values. An exploratory project, unearthing the essence of Versace, past, present and future. The first of several chapters, it is the culmination of an eclectic collective, each individual fear-less and unbound from inhibitions. Forthright and free, united by the duality of body and mind that fuels their creative vision. Not a campaign, but a conversation with the individuals and collectives that drive culture, giving space to create something new. Their work, an original response to the values at the heart of the house: uncompromising strength, rigour and sexuality. An intimate dialogue with Versace. Photographs, poetry, art, music, and film coalesce, stirring deeply emotional and physical truths, mixed with objects from the Versace archive—artefacts of lived experience, embodying human tensions and profound beauty. An irreverent clash, united by an intensity of feeling and expression that defies age, gender and creed. This is a collective expression, honouring Versace’s deep-rooted heritage of standing in solidarity with culture’s pioneers. A collaboration with architects of cultural evolution, pushing the boundaries of expression. An invitation to discover the intimate stirrings of Versace’s boundless world, invoking the fundamental essence of the House, returning to the original Medusa decorating the door via Gesù, 12. A new expression, creative directed by Dario Vitale. CHAPTER ONE Medusa, via Gesù, 12. Photographed by Camille Vivier, 2025 Camille Vivier captures the bronze cast Medusa decorating the door of the original Milan home and design atelier of Versace. ‘Put It Back’, a poem by Eileen Myles, 2025 Eileen Myles, a poet and novelist, blurring the lines of genre with a raw, unfiltered prose. Intensely personal and transgressive, ‘Put It Back’ is an instinctive response to the inherent intimacy and physicality of Versace. ‘Ponyboy’, a shared space for physical expression. Orchestrated by Olly Elyte, New York and Los Angeles, August 2025 Olly Elyte, a model, musician, and dancer based between London, New York, and Los Angeles, creating space for uninhibited physical expression, connection and community through dance. Embodying Versace’s forthright and liberating physicality. Illustrations by Collier Schorr, 2025 Collier Schorr, an artist and photographer, whose intimate portraits cast a confronting lens on the subjects of her work, responding to the intimacy and sexuality that defines the House with a series of original illustrations. Summer in the South of Italy. Photographed by Andrea Modica, 2025 Andrea Modica, a photographer renowned for her intimate black-and-white portraits, capturing youth exploring Southern Italy, connecting with the Mediterranean heritage of the House.

Our teams in Milan and Novara recently gathered to kick off the summer season with a moment of connection and refreshment.   Versace highly values opportunities to come together and appreciate the daily contributions of our team members. This year, we celebrated the summer’s arrival by sharing a customized ice cream.

As part of Versace’s ongoing commitment to cultivating the next generation of fashion professionals, Versace hosted an exclusive educational experience during Haute Couture Week at the Paris Saint-Honoré boutique.   This tailored session offered an in-depth exploration of the House’s identity and creative vision, with a focus on selected pieces from the Fall-Winter 2025 collection, presented exclusively in-store. We extend our sincere thanks to the participating universities, Parsons Paris – The New School, Institut Français de la Mode and Istituto Marangoni for their partnership and enthusiasm. These moments of dialogue and cultural exchange are a cornerstone of our dedication to shaping the future of fashion through knowledge and inspiration.

  Versace Company Volunteering   Versace believes in fuelling positive change and giving back to our communities around the world. One month ago, around 100 Versace colleagues from our Novara offices took part in a volunteer initiative at Parco del Terdoppio. Continuing the collaboration with Legambiente Volontariato Aziendale association started in 2022, our teams engaged in a half-day of hands-on activities focused on restoring public spaces and deepening their understanding of local biodiversity.    Volunteers worked together to stain and preserve wooden park structures, while also participating in educational sessions led by experts from the Università degli Studi del Piemonte Orientale on pollinator protection and ecological regeneration. This initiative reflects our continued commitment to fostering a culture of collaboration, shared responsibility, and meaningful engagement with the local communities.

Versace Fall-Winter 2025 — A celebration of freedom, strength, power. “Be yourself. Believe in yourself. Break the rules.” — the pulsing spirit of the Fall Winter 2025 collection, embodying the House’s enduring belief. Brought to life by Donatella Versace, and a formidable family of close collaborators and friends, in a campaign celebrating freedom and fearless self-expression. Together, a union of transcendent forces, fortified by their unwavering conviction and strength. “The energy on this campaign was extraordinary. It was all about friendship, loyalty, and love. These images were created to celebrate the soul of the Versace woman. Her strength, her spirit, her attitude, and her heart. Every collection is a story, and this campaign is the story of Versace. Inspiring the present and anticipating the future.” — Donatella Versace Claudia Schiffer, Kate Moss, Kristen McMenamy, Amber Valletta, Natasha Poly, Saskia de Brauw, Liu Wen, Mica Argañaraz, Anok Yai, Mila Van Eeten, and Jacqui Hooper. Stood tall, in a powerful dialogue between FW25 and archival dresses—iconic, definitively Versace silhouettes, formed of the House’s signature metallic mesh. Sinuous and sculpted, like liquid gold, casting light on Versace’s rule-breaking sensuality and innovation. A deep synergy with the new V-emblem, forged from metal, decorating the newly launched Virtus bag. A rounded, semi-circular top-handle style, speaking to Versace’s inherent tensions; embodying the Versace woman’s unyielding embracing of hard and soft. The campaign, captured by long-standing collaborators Mert and Marcus, is a definitive culmination of Donatella Versace’s unparalleled vision, reaffirming the indelible legacy of the House while igniting the path forward. It stands as a proud celebration of Versace’s uncompromising spirit, empowering unapologetic self-expression on the cusp of an exhilarating new chapter. Discover more at https://lnkd.in/esfC5V3s

Versace recently met with students from Bologna Business School - Università di Bologna Masters in AI and Innovation Management, Data Science and Business Analytics, Marketing, Management, and E-commerce. The session began with our Talent Acquisition team introducing students to Versace’s global presence and rich heritage. Antonio Giordano, Senior Director of Digital Analytics & Performance Marketing, and Aniello Serra, Manager of E-commerce & Omnichannel, Data Science & Business Analytics, shared valuable insights into how data drives Versace’s omnichannel strategy, highlighting the transformative role of digitalization in the evolving luxury landscape. Through this collaboration, Versace reaffirms its commitment to nurturing young talent and promoting education in data-driven innovation and digital strategy.

Versace welcomed the students of Istituto Marangoni Milano’s Master in Marketing and Communication Management for Fragrances & Cosmetics to the Montenapoleone Boutique Store in Milan, for a unique experience of the world of luxury perfumery.   Francesca Marenco, Licensing Senior Director, shared Versace’s approach to fragrances from business vision to communication and strategy, highlighting the elements that define the House’s olfactory identity.   The visit continued with an exclusive tour of the flagship store where students had the chance to try the Atelier perfumes and explore the House’s signature eaux de parfum.   With this initiative, Versace reaffirms its commitment to supporting future talents through innovative experiences that connect education with industry insights.

Since 2023, Versace has proudly supported the Elton John AIDS Foundation, standing beside its mission to overcome the stigma, discrimination and neglect that keep us from ending AIDS. This year Versace is continuing to support the Elton John AIDS Foundation by donating 10% of sales of a selection of Medusa Biggie sunglasses to the Elton John AIDS Foundation’s Rocket Fund. The Rocket Fund is the Foundation’s initiative redoubling work across the globe, targeting those most at risk of HIV/AIDS: young people, members of the LGBTQ+ community, and people who use drugs. The Rocket Fund focuses on addressing the health inequity, stigma, and discrimination that enable HIV/AIDS to continue to flourish. By supporting groundbreaking programs and partners working directly with communities and governments, The Rocket Fund enhances access to health resources like testing and medicine; fights discriminatory and dangerous laws; and empowers those most at risk to take control of their health through prevention and information. Discover more at https://lnkd.in/dTixsgK

Versace Fuels Positive Change. Sustaining Biodiversity Below the Sea. As part of the House's commitment to ocean conservation, Versace has adopted 9,000 coral fragments in Bora Bora, French Polynesia, directly supporting Coral Gardeners’ restoration efforts. Throughout June 2025, customers purchasing items from the La Vacanza collection will have the opportunity to name and follow the progress of an individual coral adopted by Versace on its journey from our nursery to the reef. Versace has long championed diversity and this initiative sees the extension of our efforts above and below the sea. Discover more about Versace La Vacanza and Coral Gardeners at https://lnkd.in/e668EkMu #Versace #CoralGardeners

Versace Among Europe’s Best Employers 2025   We are proud to announce that Versace has been ranked among Europe’s Best Employers 2025 by the Financial Times, placing 17th overall out of 1,000 companies across 26 industries.   This independent recognition, developed in collaboration with Statista, is based on anonymous input from employees across Europe, who were asked to evaluate their own workplace and others within their industry.   This achievement further affirms our commitment to fostering a workplace where people feel valued and empowered. We thank all our colleagues across the region for making Versace a place where passion truly thrive.