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Articles by ✨Sascha
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5K followers
Experience & Education
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Projects
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shoutr labs
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Role: design partner and advisor.
shoutr labs offer a unique award-winning location-based information system that enables their customers to deliver high-bandwidth content to mobile devices with high scalability and without depending on any kind of internet connection as bottleneck.
Selected achievements:
- Acquired project funding via Berlin’s _Designtransferbonus_ programme for SMEs (maximum possible amount granted).
- Facilitated design thinking workshops that…Role: design partner and advisor.
shoutr labs offer a unique award-winning location-based information system that enables their customers to deliver high-bandwidth content to mobile devices with high scalability and without depending on any kind of internet connection as bottleneck.
Selected achievements:
- Acquired project funding via Berlin’s _Designtransferbonus_ programme for SMEs (maximum possible amount granted).
- Facilitated design thinking workshops that helped the client to clarify their business model and strategic perspectives.
- Introduced methods and frameworks like _Jobs-to-be-done_ that enabled the client's team to shift their perspective from technical/product-centric to customer-centric.
- Introduced basics of content strategy for the client's website team.
- Improved customer satisfaction by raising quality of content presentation from DIY to online magazine level. Designed parametric type and layout framework for quick adaption to new customers. Introduced contemporary frontend technologies to build it.
- Led customer-facing workshops and interviews to discover needs and inform product management and design.
- Piggybacked qualitative design research as often as possible when and whereever the client’s team interacted with their customers to compensate for startup-typical resource and time restrictions
- Lead UX and UI design for relaunch of the client's cloud-based CMS. Applied principles of component based modular design to create a content-centric system toolbox with context-based interactions instead of a monolithic design with fixed workflows as before. Thus enabling the client to more easily adapt the CMS to new user insights, feedback, and needs as they arise in the future.
- Created universal design principles and guidelines to improve critique/decision-making within the product team and (perspectively) help unify the user/customer experience across all products and touch-points for building a coherent brand.Other creators -
Online self-assessment for university applicants (pilot concept for FU Berlin)
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See projectConcept and design prototype for pilot project in cooperation with the central course guidance centre and the _Institut für Politik- und Kommunikationswissenschaften_, FU Berlin.
Highlights:
* Instead of resorting to the usual questionable questionnaires, tiresome multiple-choice tests and letting incredibly dumb algorithms generate recommendations with high error margins we opted for a storytelling-inspired solution that aimed at improving the self-judgement of applicants by…Concept and design prototype for pilot project in cooperation with the central course guidance centre and the _Institut für Politik- und Kommunikationswissenschaften_, FU Berlin.
Highlights:
* Instead of resorting to the usual questionable questionnaires, tiresome multiple-choice tests and letting incredibly dumb algorithms generate recommendations with high error margins we opted for a storytelling-inspired solution that aimed at improving the self-judgement of applicants by clarifying their expectations about the desired course of study.
* Convinced formerly reluctant/opposing stakeholders to change their position and support/sponsor the project: “Frankly speaking, I admit not having been a big fan of this project in the beginning but your presentation now convinced me of the opposite.” (professor in steering committee)
* The pilot concept faced initial pushbacks due to colliding internal agendas but was finally rolled out for many courses of study at FU Berlin. It is still used today: http://www.osa.fu-berlin.de/
Languages
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English
Full professional proficiency
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German
Native or bilingual proficiency
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Spanish
Limited working proficiency
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French
Limited working proficiency
Organizations
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