Drive CPG Growth in the Era of Personalized Marketing
Squeezed margins, consumer uncertainty, and the demand for AI-driven personalization are fueling new interest in data-powered marketing. LiveRamp helps CPG marketers turn disconnected signals into unified, measurable views of consumer journeys – from ad view to retailer to shopping cart.
Turn everyday shoppers into loyal customers using trusted data
Know your shoppers like never before
Combine first-party data with trusted second- and third-party input to build a secure, unified customer view that captures every signal – from your website and retail partners to your promotions and media campaigns. Lay the data groundwork for AI-powered insights to personalize every touchpoint for every shopper, every time.
Put your brand in every basket with trusted partner collaboration
Work securely with retailers and media partners in the LiveRamp Clean Room to segment and activate high-value audiences, unlock performance insights, and drive greater product adoption. Build lasting customer loyalty through data-driven collaboration in the commerce media ecosystem.
Measure what’s actually driving impact in the aisle
Say goodbye to proxy metrics and close the loop between media exposure and in-store sales. Optimize in-flight campaigns across linear TV, CTV, digital, and social platforms to reveal which investments drive incremental lift and measurable ROI. Get a unified view of campaign performance across all channels to allocate your budget based on proven revenue drivers.
LiveRamp allows us to connect publisher data across our media plans – linear TV, CTV, and digital. It’s measurement-ready, which means we can skip time-consuming setup and get to actionable insights faster, helping us optimize reach and drive lower-funnel results more efficiently.
Trusted by the world’s leading CPG companies
Hershey’s
ASICS
Hill’s Pet Nutrition
