Automotive

With an average Brand Intimacy Quotient Score of 32.4, the automotive category is well above the cross-industry average. The transition to electric vehicles, and the volatility surrounding it, may be driving momentum, with brands capturing consumer enthusiasm.

Enhancement is the dominant archetype. The category ranks second in the study for enhancement, after tech & telecom. Compared to other industries, automotive ranks third in the percentage of users in bonding, the second stage of Brand Intimacy.

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