Gaming

With an average Brand Intimacy Quotient Score of 22.9, the category falls below the cross-industry average. Even as gaming audiences grow, market saturation and a blurring of platform exclusivity could be making it harder to sustain consumer attention for brands.

Nostalgia is the dominant archetype. The category ranks third in the study for nostalgia, after automotive luxury and media & entertainment. Most users are in the sharing stage, the first stage Brand Intimacy.

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