Ecommerce Analytics
Ecommerce Analytics
See the entire path to purchase and beyond
See the entire path to purchase and beyond
See the entire path to purchase and beyond
See the entire path to purchase and beyond
Drive growth with full funnel visibility, from checkout flows to repeat buyers. Ask questions in plain language and quickly see what impacts shopper behavior.
Drive growth with full funnel visibility, from checkout flows to repeat buyers. Ask questions in plain language and quickly see what impacts shopper behavior.
Always-on analyst at your fingertips
Always-on analyst at your fingertips
Always-on analyst at your fingertips
Mixpanel Agent answers your plain-language questions instantly and flags things you didn’t know to look for, like a dip in repeat buyer rates. Get answers without filing a ticket and make decisions before your promo ends.
Mixpanel Agent answers your plain-language questions instantly and flags things you didn’t know to look for, like a dip in repeat buyer rates. Get answers without filing a ticket and make decisions before your promo ends.
Event
Event
Event
Event
Cart viewed
[Sum of cart ▸ Price]
Cart viewed
[Sum of cart ▸ Price]
Cart viewed
[Sum of cart ▸ Price]
Cart viewed
[Sum of cart ▸ Price]
Overall 34.89K
Overall 34.89K
Overall 34.89K
Overall 34.89K
Cart
Cart
Cart
Cart
nike
nike
nike
nike
h&m
h&m
h&m
h&m
gap
gap
gap
gap
adidas
adidas
adidas
adidas
levi’s
levi’s
levi’s
levi’s
Value
Value
Value
Value
66.9K
66.9K
66.9K
66.9K
95.03K
95.03K
95.03K
95.03K
68.51K
68.51K
68.51K
68.51K
94.22K
94.22K
94.22K
94.22K
68.28K
68.28K
68.28K
68.28K
92.75K
92.75K
92.75K
92.75K
69.45K
69.45K
69.45K
69.45K
92.5K
92.5K
92.5K
92.5K
67.96K
67.96K
67.96K
67.96K
92.5K
92.5K
92.5K
92.5K
Revenue per Brand
Revenue per Brand
Revenue per Brand
Revenue per Brand
Bar, unique, Feb 3rd, 2020 – May 3rd, 2020
Bar, unique, Feb 3rd, 2020 – May 3rd, 2020
Bar, unique, Feb 3rd, 2020 – May 3rd, 2020
Bar, unique, Feb 3rd, 2020 – May 3rd, 2020
Metric
Metric
Metric
Metric
Breakdown
Breakdown
Breakdown
Breakdown
Brand
Brand
Brand
Brand
Optimize buyer journeys with complete data
Optimize buyer journeys with complete data
Optimize buyer journeys with complete data
Combine product and marketing data for full funnel visibility. Identify which segments leak the most revenue, where they drop off, and what’s in their cart. From acquisition to retention, understand how to convert shoppers into loyal fans.
Combine product and marketing data for full funnel visibility. Identify which segments leak the most revenue, where they drop off, and what’s in their cart. From acquisition to retention, understand how to convert shoppers into loyal fans.
Test, validate, & ship experiments faster
Test, validate, & ship experiments faster
Test, validate, & ship experiments faster
Launch experiments and use agents to monitor the results, all in one place. Whether testing pricing, promotions, or layout changes, ship winning changes faster with the data to back you up.
Launch experiments and use agents to monitor the results, all in one place. Whether testing pricing, promotions, or layout changes, ship winning changes faster with the data to back you up.
Why ecommerce companies choose Mixpanel
Why ecommerce companies choose Mixpanel
Investing.com
We previously used Tableau, where only the data team was able to produce complex reports. The shift to Mixpanel proved to be a huge game changer that helped us 2.5x on Black Friday.
We previously used Tableau, where only the data team was able to produce complex reports. The shift to Mixpanel proved to be a huge game changer that helped us 2.5x on Black Friday.
We previously used Tableau, where only the data team was able to produce complex reports. The shift to Mixpanel proved to be a huge game changer that helped us 2.5x on Black Friday.
Matan Kaufman
Director of Marketing
ZOLA
Mixpanel means everyone on their team can answer their own data questions without needing a data scientist or using SQL queries. With 100+ people using it at my company, it’s been practical for all.
Mixpanel means everyone on their team can answer their own data questions without needing a data scientist or using SQL queries. With 100+ people using it at my company, it’s been practical for all.
Mixpanel means everyone on their team can answer their own data questions without needing a data scientist or using SQL queries. With 100+ people using it at my company, it’s been practical for all.
Aaron Taylor
Product Manager
KKDay
“Before Mixpanel, we didn’t have the complete map of our user journey. Now that we have full visibility, we can segment our users according to their behavior and better target them.”
“Before Mixpanel, we didn’t have the complete map of our user journey. Now that we have full visibility, we can segment our users according to their behavior and better target them.”
“Before Mixpanel, we didn’t have the complete map of our user journey. Now that we have full visibility, we can segment our users according to their behavior and better target them.”
Sherry Shih
Product Manager
354%
354%
ROI achieved over 3 years
ROI achieved over 3 years
<6 months
<6 months
Payback period
Payback period
Customer Story
How Boll & Branch improved its website and increased online purchases using data
How Boll & Branch improved its website and increased online purchases using data
Learn how Boll & Branch improved its website and increased online purchases using data.
Guide
MCP for Ecommerce use cases
MCP for Ecommerce use cases
Learn how to use Mixpanel MCP Server to connect behavioral and spend data for unified insights. See sample prompts to run with AI.
Learn how to use Mixpanel MCP Server to connect behavioral and spend data for unified insights. See sample prompts to run with AI.
Template
Ecommerce Boards template
Build a fully functioning Board with just a couple clicks. Dig in and start answering questions right away.
2026 State of Digital Analytics
KKday builds a data culture by making user behavior data accessible to all employees
KKday builds a data culture by making user behavior data accessible to all employees
Benchmark your metrics against 423 billion events across ecommerce businesses.
Benchmark your metrics against 423 billion events across ecommerce businesses.
Customer Story
How Boll & Branch improved its website and increased online purchases using data
Learn how Boll & Branch improved its website and increased online purchases using data.
Guide
Metric Trees Ebook
Metric Trees Ebook
Guide for Ecommerce Product teams to map your growth model, with company examples included.
Guide for Ecommerce Product teams to map your growth model, with company examples included.