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The basics:

• Paris Baguette debuts Halloween cakes and doughnuts
• Rewards program offers bonus points for seasonal purchases
• Free pastry deals available on Boss’s Day, Halloween

Paris Baguette is reimagining Halloween by putting a grown-up spin on classic childhood treats.

As part of a limited-time menu launched Oct. 1, the Moonachie-based bakery café concept is serving up a “dangerously delicious” collection of holiday-inspired cakes and doughnuts it says are “perfect for sharing after trick-or-treating or any Halloween celebration this month.”

The lineup includes:

• Dirt & worms chocolate chiffon cake – chocolate chiffon cake layered with cookies & cream soft cream with cookie dirt and gummy worms
• Dirt & worms king cream doughnut – signature king cream doughnut filled with cookies & cream custard and covered in cookies & cream white chocolate, cookie dirt and a gummy worm
• Vanilla scream ghost cake – layers of vanilla sponge with custard cream and iced with soft cream ghosts and chocolate spider webs
• Spider mochi doughnut – signature mochi doughnut, covered in cookies & cream white chocolate topped with a chocolate sandwich cookie and drizzled with chocolate spider legs

Commenting on the spooktacular rollout, Paris Baguette North America Chief Marketing Officer Cathy Chavenet said, “Halloween sparks a special kind of creativity rooted in nostalgia and fun. Our Dirt & Worms Cake and Donut, alongside our returning favorites, perfectly capture the joy and spirit of the Halloween season. This menu blends classic and whimsical flavors with elevated designs to deliver offerings that are perfect for making this season’s festivities sweeter and spookier.”

All treats, no tricks

Paris Baguette also has several rewards and limited-time deals coming up, such as:

• National Boss’s Day | Oct. 16 – buy one, get one free pastry to share with your boss
• Halloween | Oct. 31 – free pastry with any beverage purchase

Additionally, rewards members can earn 50 bonus points if they purchase five Halloween-themed treats between Oct. 1–31. With Paris Baguette’s rewards program, participants can bank points to redeem for free pastries, cookies, coffee, tea, bread, specialty beverages, cake, sandwiches and salads.

Paris Baguette is known for a wide variety of freshly prepared pastries, cakes and breads. It has grown to more than 4,000 units worldwide since its founding four decades ago in South Korea. After debuting in the U.S. in 2005, the fast-casual chain rolled out franchising 10 years later. It recently celebrated its 250th store opening.

Thanks to strong sales, rapid expansion and continued strategic investments, Paris Baguette executives believe they have the recipe needed to reach their goal of 1,000 U.S. cafés and 100 Canadian locations by 2030. Of the nearly 450 spots in development, 50 are due to open by the end of 2025, according to Paris Baguette.