How to Edit Blockbuster Stories
Starling Lawrence, who died last month, leaves behind some tips that are useful to corporate communication managers
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What’s in Your 2026 Comms Budget?
3 ways to earn a bigger communications investment for next year
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How to Write Stories Frank Bruni Would Love
The New York Times opinion writer offers examples from a wide range of sources that demonstrate five basic writing techniques
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Somebody Should Tell John Stankey: Stop Talking About AT&T’s Culture
Memos and slogans don’t change corporate culture at the telecom or anywhere else
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Target Gets a New CEO as Opinions on Corporate Activism Shift
Consumers have dinged the retailer for its pullback on DEI. Their expectations are different for Target than other companies.
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Why the Gwyneth Paltrow Gambit Worked for Astronomer — And Won’t Work for You
Celebrities always draw a crowd, but it’s a rare crisis that can be handled with humor
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Chicago Sun-Times Learns Artificial Intelligence the Hard Way
A special feature section filled with made-up content offers lessons for all companies on how not to become a symbol of technology gone awry
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Leadership Internal Communications: What’s Missing?
5 ways to help good leaders become better storytellers
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What is News? And How Companies Can Stop Burying It
A new Pew Research study lends support for adopting brand journalism
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8 Tips for a One-Person Communication Team
How to make your work more effective and rewarding when you’re flying solo
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Who’s Calling the Plays? Belichick’s CBS News Interview
Watching the Super Bowl-winning coach in action provides lessons in public relations
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How Shopify’s CEO Delivered the AI Mandate to His Workers
Tobias Lütke reveals his frustration at the pace of using artificial intelligence
