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Fintel Connect and Qtrade

Case Study

Qtrade

How Qtrade Direct Investing® achieved 127% growth through strategic affiliate expansion
Tablet mockup of the Qtrade Direct Investing affiliate marketing case study by Fintel Connect, showing 127% growth in approved accounts and 113% increase in clicks through strategic affiliate expansion
See how Qtrade, Canada’s #1 online investing platform, strengthened its affiliate channel, expanded visibility across high-intent publisher sites, and increased approved accounts by 127% YoY. 
Fintel Connect and Neo Financial

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Qtrade Direct Investing® helps Canadians invest with confidence through an easy-to-use online brokerage platform built for both new and experienced investors. Ranked as Canada’s #1 online investing platform 30 times since 2008, Qtrade offers a strong DIY investing experience with portfolio analytics tools, analyst recommendations, market news, and a highly experienced client service team.

The challenge

Qtrade had a strong product, a trusted reputation, and a competitive offer, but the online brokerage market is highly competitive. Investors are often comparing multiple platforms side by side across the same financial publisher and comparison sites, making accurate positioning and strong visibility critical.

The goal

Qtrade partnered with Fintel Connect to accelerate growth through a scalable affiliate strategy focused on increasing approved accounts, strengthening publisher alignment, and reaching investors when they were actively comparing online investing platforms.

The results?

127% increase in approved accounts in one year

113% increase in clicks in one year

Strengthened product positioning across partner content, keeping Qtrade’s latest offer, platform enhancements, and differentiators accurate in market

Built a more diversified publisher mix across investing-focused publishers, comparison sites, and rebate partners

“Fintel Connect has been a valuable partner in helping Qtrade strengthen its affiliate strategy and reach more qualified investors through trusted publisher relationships. Their understanding of financial services, publisher alignment, and performance optimization has helped us scale the channel in a more focused and measurable way.”

Mike Quirke, National VP, Strategic Partnerships and Growth
Qtrade

Why download this case study?

Chart with line graph trending upwards

See how strategic affiliate expansion helped Qtrade grow approved accounts, increase traffic, and strengthen its position in a competitive online investing market. 

target

Learn how Qtrade reached investors at the exact point of comparison, when they were evaluating online brokerage platforms, fees, features, and offers. 

Handshake

Uncover how a strong publisher mix and clearer product positioning helped turn affiliate into a triple-digit growth driver of new funded client acquisition. 

Sparkles

Discover how Fintel Connect helped optimize performance and build a more diversified affiliate channel that supported sustainable growth. 

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Hear from our partners

"The Fintel Connect team provides a top-notch customer experience and are highly responsive. Most importantly, they deliver on what they promise. Their professionalism and reliability make them a valuable partner in our marketing efforts."

bruce-face

Bruce Gemmill
Chief Marketing Officer, FVC Bank

"As a publisher Finder.com is always looking for access to the biggest brands to promote on our site. With the team at Fintel, we’re able to access those partnerships as well as the support and analytics needed to scale our performance."

Cameron Millband, Performance Director - Loyalty and Retention at Finder

Cameron Millband
Performance Director - Loyalty and Retention, Finder

"Fintel Connect provides white glove service to publishers and brands which is combined with their best-in-class modern affiliate dashboard for reporting, accounting, and seamlessly tracking conversions."

stephen-face

Stephen Wyman
Founder and Co-CEO, Weymedia

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The only affiliate platform and agency exclusively for financial services

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