Start selling with Amazon South Africa
Whether you have an established ecommerce business, a great idea for a new product, or a passion for selling, take the next step with Amazon.
Valid until 31 March 2026: Sign up for a Professional account with a R1 monthly selling fee (regular price R400).
*All prices exclude VAT unless stated otherwise
Why become a seller on Amazon?
Reach millions
Brand owners, distributors, entrepreneurs, and Fortune 500 companies all sell with Amazon for a reason: we have hundreds of millions of active customer accounts worldwide.
Deliver stress-free
Choose Fulfilment by Amazon (FBA) and let us manage shipping your products, returns, and customer service. For sellers who have their own warehouse and need delivery support, try Amazon Easy Ship.
Grow your business
More than 60% of the items sold in Amazon's stores globally are from independent sellers—most of whom are small- and medium-sized businesses. Join the success story.
Your business at scale
Amazon sellers of every size and experience level use Fulfilment By Amazon. Whether you're selling phone cases or fitness equipment, you'll gain the speed and flexibility of Amazon's global fulfilment network.
"With FBA, our customers love the fast delivery, and we have peace of mind knowing Amazon's fulfilment centers handle our inventory and shipping efficiently."
Sakir Kucuk
Founder, Luxell South Africa
On average, sellers see a 3X uplift in sales after adopting FBA *
Your success supported
Protect your brand and IP with powerful tools to defend against counterfeits and fraud, plus get critical performance metrics to monitor customer sentiment and ensure a top-tier, always-on-brand experience. Get started to take your business to the next level.
"Registering with Amazon Brand Registry was a no-brainer. For us, it marked a shift from being a small business to becoming a brand with real presence."
Ronél van Vurren
Co-Founder, The Wine Drops Co.
Your brand experienced
Connect your brand to millions of customers. Control the experience from discovery to your dedicated shopfront, and from your product pages to their inboxes. Communicate your core values, build loyal relationships, and ignite your brand experience.
"We decided to run an Amazon Ad campaign, it was the best decision we made! We generated an ROI of 98% profit, most of it in just one month, since Amazon listed our products in their local Shop Mzansi storefront."
Nadia Michael & Natasha Michael
Co-founders, Yearn Skin
Six steps to start selling with Amazon South Africa
Step 1
Choose a selling plan
Step 2
Get your documents in order
Step 3
Create an Amazon seller account
Step 4
Download the seller app
Step 5
Add your products
Step 6
Grow your business
Need a little support?
Join the community
Our Amazon Seller Success Centre is a place where you as a South African Seller can learn, connect and be supported in growing your business on Amazon.co.za.
Our Success Centre can help you optimise and grow your business, all in one place.
Our Success Centre can help you optimise and grow your business, all in one place.
* Amazon internal data 2025
© 2025, Amazon.co.za
