Update to seller feedback experience: Introducing star-only ratings [update]
Note: This article was updated on July 31, 2025, for clarity
On August 4, we’ll launch a simplified experience for customers to provide feedback on you as a seller. Customers can now provide star-only ratings without written feedback— in addition to the option to provide written feedback if they choose. Our preliminary tests show that this simpler process helps sellers collect more ratings faster. We also found in our tests that many of these star-only ratings come from customers who have had positive order experiences but previously did not provide written feedback, which in turn may lead to an increase in the average seller ratings for many selling partners.
Customers will be required to select a reason before they can submit any rating below four stars. We’ll review this reason to ensure it meets the seller feedback eligibility criteria. For example, if a customer leaves a low rating because they are dissatisfied with a product, we'll automatically omit it because it is not relevant to your performance as a seller.
We’ve also implemented solutions that allow us to automatically detect and remove abusive feedback, without any action required from you. If you believe a rating (with or without feedback) is abusive, you can request additional review through Report a violation.
To learn more, go to Monitor Feedback and Performance.
Update to seller feedback experience: Introducing star-only ratings [update]
Note: This article was updated on July 31, 2025, for clarity
On August 4, we’ll launch a simplified experience for customers to provide feedback on you as a seller. Customers can now provide star-only ratings without written feedback— in addition to the option to provide written feedback if they choose. Our preliminary tests show that this simpler process helps sellers collect more ratings faster. We also found in our tests that many of these star-only ratings come from customers who have had positive order experiences but previously did not provide written feedback, which in turn may lead to an increase in the average seller ratings for many selling partners.
Customers will be required to select a reason before they can submit any rating below four stars. We’ll review this reason to ensure it meets the seller feedback eligibility criteria. For example, if a customer leaves a low rating because they are dissatisfied with a product, we'll automatically omit it because it is not relevant to your performance as a seller.
We’ve also implemented solutions that allow us to automatically detect and remove abusive feedback, without any action required from you. If you believe a rating (with or without feedback) is abusive, you can request additional review through Report a violation.
To learn more, go to Monitor Feedback and Performance.
260 replies
Seller_oZFGJ8tRgQ18g
Oh look another change that will most likely be detrimental to the sellers. Just like the countless constant changes that I'v experienced in my 15+ years of selling here.
Seller_oJY2X570rx42E
This is absurd.
If there's no text, how will we know if the star-only rating violates community guidelines?
What if they're giving a 1-star without any text for a shipping problem when it's an FBA order and so Amazon's fault?
What if they're giving a 1-star but they're giving it to a different seller than they're thinking of?
WITHOUT TEXT, WE HAVE NO IDEA AS TO THE REASON AND CAN'T APPEAL IT WHEN IT'S IN ERROR.
PLEASE RECONSIDER THIS TERRIBLE IDEA.
MODS--please pass this up the chain.
Seller_9Vy68ZjEftCiM
This would be fine but i think orders that do not get left feedback should be weighted in a positive review. Most the time like 90% of the time no review means the customer was happy with their order. Customer only want to leave reviews if they had a problem. When I have sold 370k orders in the passed 2 years and only have 2500 total reviews this proves my point.
Seller_FzpECjUVw12QO
I know Amazon doesn't care, but there is an absolutely terrible idea. Why should anyone be permitted to give someone a grade with no explanation of the reasoning behind said grade?
Seller_cVrcd0qoCV5oK
I almost never leave comments, but I have to on this one. It's an absolutely terrible idea, and it is certainly going to cause tremendous issues for sellers. We would pretty much be running blind. And I can see abuse by bad performers and players. What about the customer that is leaving the feedback on another product, it's simply a mistake, as mentioned by someone else. Or the issue is not related to the actual seller? Even if you want to help the customer, you don't know what the issue is, or if there IS something that you need to improve on, you simply may not know what it is. I also hope Amazon would reconsider.
Seller_j4dnWFZClduMC
To follow up on this on a more detailed post, this is an awful awful idea that will simply make it far easier for bad actors to target sellers without any recourse.
Will the ODR threshold be raised to account for the unwarranted malicious attacks this will invite, or has the ever-shrinking eye of the needle grown infinitely smaller?
If you really want to improve rate of feedback without causing additional harm to your third-party sellers, the solution would be to allow star-only ratings for positive reviews while maintaining the requirement to leave written feedback for non-positive reviews.
The goal should be to simplify the feedback process for those who want to leave positive ratings without leaving sellers defenseless against malicious intent.
Seller_8ClZEW0n7Nx2A
wow this might be the most absurd anti seller thing ever. no appeal button for all the fraudsters.
Seller_4HsL3GZbyDLea
You people at Amazon are really something else. Everything you do is the most callous, irresponsible and anti-competitive things imaginable.
Why not give sellers a 5 star rating for every transaction that is free of defects????? Because that would be fair. And Amazon is not about being fair.
It is ALREADY NEARLY IMPOSSIBLE TO FIGHT feedback that is left by:
1) customers who buy from others sellers and get confused which seller is which and leave feedback on the WRONG seller's account
2) customers who attempt to blackmail and extort us sellers
3) competitors looking to destroy us to eliminate their competition leaving feedback
4) customers who leave negatives regarding shipping delays (yes, even when we purchase shipping from Amazon Buy Shipping!) Amazon often fights us and refuses to remove this feedback despite it violating their policies
5) customers leaving feedback that is all related to products yet Amazon still will not remove.
There are many more instances. Us sellers are already being abused by you and your customers and you want to increase the abuse?
Now, these customers can just push one button and destroy us sellers, stripping our good reputations from us, instead of taking a few seconds and having to justify why they are trying to destroy the livelihood of my family. And you said that the feedback is an attempt to allow customers to leave their impression.. But what impression is left by saying nothing???? Your own logic defeats you. A no comment feedback offers nothing of value to a prospective customer.
AND WHY IS AMAZON NOT DOING A THING ABOUT THE THOUSANDS OF HAPPY CUSTOMERS NOT LEAVING POSITIVES!?? WE ARE ALREADY IN A POSITION WHERE THE ONLY PEOPLE GUARANTIED TO LEAVE A FEEDBACK ARE THE ANGRY IDIOTS. AND NOW AMAZON IS INJECTING STEROIDS INTO THE MUSCLES OF THE ANGRY IDIOTS.
The feedback system is a utter disaster and instead of implementing a fair, just system that displays a seller's true internal metrics you are continuing with this garbage system of volunteer feedback givers.
We have been selling on Amazon for 24 years. In the beginning 1 in 10 customers would leave feedback. Then it declined. And declined. And declined. Until now days happy, satisfied customers no longer bother to leave good feedback. Our feedback rate is around 1 in 400 to 500 orders.
Unless the customer is angry. And the customer are usually angry because of their own stupidity.
There is something wrong with your moral compasses that you all at Amazon can constantly treat us sellers like this. You people at Amazon need to take a good, long look in the mirror and ask yourselves "what have I become?" Because looking back at you is something rotten and sinister.