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21 Best New Beauty Products That Launched in September

By Gina Vaynshteyn

21 Best New Beauty Launches in September—All Editor-Tested — Processed with VSCO with c1 preset

Gina Vaynshteyn

Editorial Director

ginainterrupted

Pro-Collagen Peptide Plumping Intensive Moisturizer

$49 Buy Now at Sephora

“I actually look forward to putting this on at night, and in the morning, when I splash my face with water, I can still feel the product layered over my skin. For a cream moisturizer, it’s very silky and rubs on smooth, unlike thicker cream moisturizers.” — Kaili Jimei, Social Media Manager

iRestore Laser Face Mask Pro

$799 Buy Now at iRestore

“As a beauty writer, I am lucky enough to have quite the collection of red light devices—and the iRestore red light face mask is one of my favorites. This month, the brand launched a more elevated version of the mask, designed to multitask in ways none of my other devices do. The iResore Laser Face Mask Pro is designed with 8 wavelengths and advanced VIXO

laser technology to penetrate the skin deeper than LED-only masks. While I only started using it a couple of weeks ago—and it takes time and regular use to see results with a device like this—I can already tell that it’s going to outshine the rest of my collection. The convenience of combining both red light and lasers alone makes this mask the only device you need in your routine, since it cuts treatment times down without sacrificing results. It’s currently on sale for $300 off, too, plus you get a free $60 Peptide Firming Cream with purchase.” — Jessie Quinn, Contributing Commerce Writer

Haus Labs Power Sculpt Velvet Talc-Free Powder Bronzer

$38 Buy Now at Sephora

“This bronzer is so blendable, and looks so natural. I’ve been testing it all month, and it’s the bronzer I used for the VMAs, where I covered the red carpet and desperately needed pretty makeup that stayed put. Which is exactly what it did (in 85-degree heat, no less). I just love how every Haus Labs product is so thoughtful about performance as well as packaging. This is a big September beauty win!” —Gina Vaynshteyn, AVP Commerce

Future Society Base Scent

$40 Buy Now at Future Society

“It’s like your scent but better. Future Society’s Base Scent is an innovative deodorant-fragrance hybrid that enhances your personal scent to make your body smell good on its own. The product works with your skin’s microbiome to balance your natural scent. It can be spritz onto anywhere you want to smell better, including your under arms, and can be worn alone or layered with a fragrance. It’s great for fragrance newbies who don’t want to disturb those around them with a strong perfume, but still want a little something to make themselves smell a teensy bit more fancy.” — Jason Pham, Managing Editor

TIRTIR Tinted Skin Glow Cushion

$27 Buy Now at Amazon

“I’ve been reaching for the TIRTIR Tinted Skin Glow Cushion as part of my everyday makeup routine. It’s so lightweight and blends seamlessly into my skin that it feels like I’m barely wearing any makeup. My skin has been looking noticeably more glowy since I started using it, and I love the fresh, second-skin finish it gives without ever feeling heavy.” —Sarah Wallace, Video Editor

Neutrogena Ultra Sheer Daily Face Sunscreen

Neutrogena Ultra Sheer Daily Face Sunscreen

On Sale 11% off

$17 Buy Now at Amazon

“A luxury-feeling sunscreen at an affordable price, Neutrogena’s new Ultra Sheer Daily Face Sunscreen is the first drugstore SPF that has impressed me in a long time. The product features Bemotrizinol, the first sunscreen ingredient approved by the FDA in the US in more than 20 years. The UV filter has been used in K-Beauty sunscreens for years, hence its invisible finish and weightless feel on the skin that delivers a subtle, healthy glow without feeling greasy like other sheer SPFs. In fact, the sunscreen feels like there’s almost nothing on your skin, exactly how I like my skin care products to feel.” —Jason

Marc Jacobs Beauty Nude Awakening Hydrating Medium Coverage Concealer

$36 Buy Now at Sephora

“It’s funny, because all the new Marc Jacobs Beauty products have felt very Gen Z-forward to me. Like this is Gen Z or even Gen Alpha’s first foray into designer makeup, based on the packaging alone. But this concealer worked so beautifully with my 36-year-old skin. I need more hydrating products now, and this wore really well. The shade match was perfect, and there was no creasing throughout the day. You can see in the photo below how well it covered my dark circles—in a way that still looked natural. Plus, I love that it’s a brush (do be mindful when you pull it out, it can get messy if you’re not careful).” —Gina

Next-Generation DiamondClean 9900 Prestige

$380 Buy Now at Amazon

$380 Buy Now at Target

“I can’t believe we’re at the point in tech where a toothbrush can tell you this much about your brushing. This Philips Sonicare toothbrush just came out a few days ago and uses a light ring and Mouth Map on the handle to show you exactly where you’re missing, how hard you’re pressing, and self-adjusts intensity, covering up to 100 times per secon. The guess whatttt: you don’t need to download another app on your phone to use it. All the basics are here and how cool is the glass cup it comes with. it doubles as a charging dock and a mouth-rinse cup.” – Kaili

Make Up Forever Artist ColorGlow Hydrating Tinted Lip Balm

$26 Buy Now at Sephora

“Another tinted lip balm? Yes, another tinted lip balm on the market, but this one is special, because I think it’s actually better than Clinique’s Black Honey in that this formula is more hydrating and nourishing. The shade “Black Cherry” has that same I-ate-a-bowl-of-blackberries subtle tint that I think is universally flattering—I’ve been going back to it all month long. The ColorGlow packaging is super cute, and it comes in five other pretty shades.” —Gina

Nakery SkinInfusion Plump + Hydrate Cleansing Wipes

$15 Buy Now at Amazon

“I only ever use face wipes while traveling, but the new Nakery SkinInfusion Plump + Hydrate Cleansing Wipes make me want to use them daily. These wipes have a special double activated technology that lathers on the skin and actually removes makeup, sunscreen, and the daily grime, rather than smear them around. Because of that, your skin feels like you used a face cleanser, not a wipe. The wipes are also enriched with a serum that is rich in actives and targets uneven texture, fades dark spots, hydrates, and smooths out the look of fine lines and wrinkles with regular use.” —Jessie

Fenty Pro Filt’r Fluid Flex Natural Matte Longwear Foundation

$48 Buy Now at Sephora

“I’m gonna say it: I love this formulation of the Pro Filt’r foundation more than the original. The original was super, super matte, and that just doesn’t work for my skin anymore. I’m older now, and I need some dewyness, which this provides. It’s very buildable, and it really lasts all day long. It gives me a my-skin-but-better finish, which you can see in the second and third photo below. Just a really beautiful formula! Thank you, Rihanna!” —Gina

Reale Actives Go Calm Serum

$39 Buy Now at Reale Actives

“After months of struggling to find its footing, Reale Actives’ new Go Calm Anti-Redness Serum may finally be the product that puts Alix Earle’s skin care brand on the beauty map. The serum targets redness and dark spots through its potent combination of 10 percent azelaic acid and niacinamide. But instead of the stinging sensation that can come with other dark spot correctors, the product—like its name suggests—felt like it immediately calmed down my skin barrier through its unique milky texture that both hydrated and de-stressed my face while targeting the concerns underneath.” —Jason

Haus Labs Bio-Radiant Gel-Powder Illuminating Highlighter

$40 Buy Now at Sephora

“If you like your highlighter hyper-pigmented, the new Haus Labs Bio-Radiant highlighter will be your new favorite way you light up your face. The science-y way Haus Labs created this it’s-powder-but-it’s-also-gel means it applies like powder, but has the blendability and longevity of a gel formula. It also means it practically melts into skin and hides pores. I tested “Fire Opal,” which is Lady Gaga’s go-to and it’s a really pretty orange-y color that goes nicely with my blush bronzer. Unlike your standard highlighter, this does have quite a bit of bright pigment.” —Gina

Gemi Hand Sanitizer Fleur

$12 Buy Now at Gemi

“It was only a matter of time until K-Beauty found its way to hand sanitizers. Gemi’s Hand Sanitizer Serum utilizes Korean skincare ingredients like cica and green tea extract to hydrate your hands while killing off bacteria. It left my hands feeling soft and supple instead of dry and tight like other alcohol-based hand sanitizers. The product’s newest scent, Fleur, also pays homage to its Asian influence with a soft rose lychee aroma that leaves your hands feeling and smelling fresh.” —Jason

Dries Van Noten Velvet Violet Parfum

$350 Buy Now at Nordstrom

“I always gravitate toward floral fragrances, but once you have a few, they all start to kind of smell the same. Dries Van Noten crushes any expectations you have and delivers a truly one-of-a-kind perfume that bottles up a warm violet with nutty notes of sesame. I get violet way more than sesame, but I think it’ll sit on everyone’s skin differently. Such a beautiful, complex fragrance—I’ve been wearing it non-stop. And the bottle?! A work of art.” —Gina

Dossier x Polly Pocket collection

Dossier Polly Pocket Collection Bundle

$125 Buy Now at Dossier

“I gasped when I saw that Dossier collaborated with Polly Pocket on a fragrance collection, and it’s honestly cuter and better than I could have imagined. The collection includes three nostalgic fragrances—Pistachio Swirl, Marshmallow Mood, and Berry Daydream—that smell like the grown-up version of my favorite preteen body mists. The packaging is also so adorable, with each bottle arriving in its very own miniature house (yes, the boxes will be hard to part with—I am a Millennial, after all) and a scratch-and-sniff sticker sheet included.” — Jessie

MAC Studio Radiance Skin Tint Stick

$38 Buy Now at Sephora

“I love love love a skin tint, and I wasn’t expecting to love this MAC one as much as I did. It’s so good. I noticed a lot of people online asking if it’s similar to Merit’s foundation-esque stick (The Minimalist), and I would say this one is actually creamier and better suited for 30+ skin. It evens out your complexion and is highly buildable, so you can choose how much coverage you want. The dewyness of skin will still peek through, which I love. And, unlike a lot of skin tints I’ve tested, this one actually stays put.” —Gina

Ogee Lid Sculpt Liquid Eyeshadow

Cayla Gray Scentlines

Cayla Gray Scentlines Gift Set

On Sale 14% off

$90 Buy Now at Cayla Gray

“The new Cayla Gray Scentlines are one of the coolest perfume products I’ve ever tried. They’re essentially like perfume crayons, designed for drawing on your skin. I love the convenience of a solid perfume, but the fact that you can create a morning ritual and write an affirmation or meaningful word on your wrists with these, makes them so special. They’re a unique way to elevate your daily affirmation practice—oh, and they smell incredible. I tested the gift set, which features three fragrances: Cozy (notes of sweet vanilla, patchouli, musk, tonka bean, and sheer linen), Velvet (notes of black cherry, sugar crystals, oakmoss, and amber), and Slumber (notes of lavender, chamomile, blue violet, cedar wood, vanilla bean, pale musk, amber, and sandalwood).” — Jessie

Jo Malone Sea Salt & Bergamot Cologne

$175 Buy Now at Sephora

“This fragrance technically launched at the end of August, but I really wanted to include it because it’s such a good one, and I love Jo Malone so much. Sea Salt & Bergamot is very citrus-forward, but its woody-ness and bergamot of it all gives it an edge for fall and winter, so you can really wear it all year long. It’s unisex, so anyone can wear it.” —Gina

BYOMA Longevit-8 Peptide Serum

$26 Buy Now at Ulta

“I use tretinoin daily, so a barrier-protecting product is an absolute must for me, and this Byoma peptide serum has making my complexion feel so quenched! I can’t speak to the long-term effects, since I’ve only been using it for a couple weeks, but I can confirm it plays very nicely with makeup, helping give my skin a dewy, bouncy look. Noticeably, it’s been combatting any irritation that comes from tretinoin and exfoliating products I use a couple times a week. I’m a big fan so far!” —Gina