Kate Hudson’s Go-To Hair Brand Is Now at Target Beauty Studio—These Are the Products We Can’t Live Without

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If Target’s beauty aisle is already your weekly therapy, there’s a new section that will have you stopping in multiple times a week. Target Beauty Studio is the retailer’s new destination for prestige, emerging, and global beauty brands, bringing together a curated mix of haircare, skincare, makeup, fragrance, and more. Think of it as an elevated edit of Target’s usual beauty selection, with products and brands that are harder to find in the retailer’s everyday assortment. It’s so good, our editorial director, Gina Vaynshteyn, spotted THE Kate Hudson picking up some Joico essentials.

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Best Joico Products at Target’s Beauty Studio at a Glance

Best Joico Product for Damaged Hair: Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment, $26
Best Joico Bond-Building Treatment: Joico Defy Damage In A Flash 7-Second Bond Builder, $31
Best Joico Product for Dry Hair: Joico Moisture Recovery Conditioner, $20
Best Joico Product for Heat Protection: Joico Dream Blowout Thermal Protection Creme, $25
Best Joico Product for Frizz: Dream Blowout Glass 72HR Frizz Fighter, $27
Best Joico Deep Conditioning Treatment: Defy Damage KBOND20 Power Masque, $38
Best Joico Purple Shampoo: Color Balance Purple Shampoo, $23
Best Joico Dry Shampoo: Joico Weekend Hair Dry Shampoo, $21

So, what makes Target Beauty Studio different? While Target’s regular beauty section has everything from drugstore staples to well-known prestige brands, Beauty Studio focuses more on discovering new-to-you brands and elevated beauty products. The concept also features dedicated beauty advisors and elevated displays designed to make browsing feel more like shopping at a beauty specialty store than a typical Target run.

One haircare brand you can now browse in the Beauty Studio lineup is Joico. The professional haircare brand has been a salon favorite for decades, with products designed to address everything from damage and dryness to frizz, color maintenance, and heat styling. Its collection includes longtime favorites like K-PAK, along with newer formulas designed to strengthen, protect, and smooth your strands.

Ahead, shop the best Joico products to add to your Target Beauty Studio cart, whether you’re trying to bring damaged hair back to life, keep your blonde looking fresh, tame frizz, or squeeze another day out of your blowout.

Joico is a STYLECASTER sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

Best Joico Product for Damaged Hair

Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment

$26 Buy Now

If your hair has been through too many bleach appointments, blowouts, or flat-iron sessions, add the K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment to your haircare lineup. This five-minute treatment targets stressed strands, using keratin and amino acids to help rebuild and strengthen damaged hair. The best part? You don’t need to block off an entire evening for a deep conditioning session. Apply it to damp hair, let it sit for at least five minutes, rinse, and you’re done.

What it does: Rebuilds and reinforces damaged hair
Best for: Dry, damaged hair with breakage or split ends
Key ingredients: Keratin, evening primrose oil, SmartRelease technology

Best Joico Bond-Building Treatment

Joico Defy Damage In A Flash 7-Second Bond Builder

$31 Buy Now

The Joico Defy Damage In A Flash 7-Second Bond Builder helps strengthen compromised strands and improve overall hair resilience without making you stand in the shower with a mask on for 20 minutes. The ultra-fast formula is a great option if you’re dealing with damage from coloring, bleaching, or regular heat styling but don’t have the patience for a lengthy treatment. Just work it through clean, damp hair, let it sit for seven seconds, rinse, and move on with your day.

What it does: Strengthens and protects damaged hair
Best for: Chemically treated, heat-damaged, or fragile hair
Key ingredients: SmartRelease Technology, arginine, and Joico’s protective bond-building technology

Best Joico Product for Dry Hair

Joico Moisture Recovery Conditioner

$20 Buy Now

If you’re combating dull, thirsty strands, reach for this Joico conditioner. The Moisture Recovery Conditioner deeply nourishes dry to extremely dry hair, helping restore softness, smoothness, and shine lost to heat styling, coloring, or everyday wear and tear. It’s crafted with sea kelp and jojoba oil to replenish moisture, while coconut oil and keratin help leave strands feeling conditioned and more manageable.

What it does: Deeply nourishes dry-to-extremely dry hair while adding softness, smoothness and shine
Best for: Dry, coarse or brittle hair
Key ingredients: Sea kelp, jojoba oil, coconut oil, and keratin

Best Joico Product for Heat Protection

Joico Dream Blowout Thermal Protection Creme

$25 Buy Now

If you’re a dedicated blowout girl, trust me — this is your one-and-done styling step. Joico’s Dream Blowout Thermal Protection Creme protects hair from heat up to 450°F while controlling frizz and static, making it a great choice for anyone who uses a blow-dryer regularly. It also speeds up drying time by up to 50%, according to the brand. Even better, the spray reduces breakage and protects against humidity.

What it does: Protects hair from heat up to 450°F and reduces frizz, static, and drying time
Best for: Anyone who regularly styles their hair with hot tools
Key ingredients: Manketti nut oil and safflower seed oil

Best Joico Product for Frizz

Joico Dream Blowout Glass 72HR Frizz Fighter

$27 Buy Now

As someone who struggles to keep my frizzy, curly hair smooth, I appreciate when hair care actually delivers on its promises. Enter Joico’s Dream Blowout Glass 72HR Frizz Fighter. The lightweight formula tames frizz for up to 72 hours, creates a smooth, glass-like finish, and protects hair from heat up to 400°F. It’s packed with shea butter extract, arginine, hydrolyzed proteins, seawater, and rosehip oil to smooth and condition strands without leaving a heavy, greasy feel. The trick is in the application: Spritz it onto clean, damp hair, comb through, then blow-dry while taut to activate the formula.

What it does: Controls frizz for up to 72 hours while creating glass-like shine and protecting hair from heat up to 400°F
Best for: Frizz-prone, dry or curly hair, especially when humidity is the enemy
Key ingredients: Shea butter extract, arginine, hydrolyzed proteins, seawater, and rosehip oil

Best Joico Deep Conditioning Treatment

Joico Defy Damage KBOND20 Power Masque

$38 Buy Now

When your hair starts to look dry and feel fragile, treat it to some TLC. Joico’s Defy Damage KBOND20 Power Masque is another product to stock up on from the line. This rich treatment builds and protects hair bonds while delivering intense hydration, helping damaged strands feel stronger, softer, and more manageable. The formula also helps detangle hair instantly, which is a major bonus if your strands tend to knot up after washing.

What it does: Builds and protects bonds, provides intense hydration, and helps prevent damage
Best for: Damaged, dry, or weakened hair that needs both repair and moisture
Key ingredients: Joico’s bond-building technology, SmartRelease Technology, keratin, and arginine

Best Joico Purple Shampoo

Joico Color Balance Purple Shampoo

$23 Buy Now

Even the best blonde fades, and if yours looks more yellow than golden, Joico’s Color Balance Purple Shampoo is an easy way to refresh your tone between salon appointments. The formula uses violet pigments to neutralize unwanted yellow and warm tones, helping blonde hair look cooler and brighter. Joico says the toning results can last through up to 12 washes. The results come from its formula, which includes green tea extract and UV absorbers that help protect against fading and tonal changes. At the same time, Joico’s SmartRelease Technology delivers rosehip oil, arginine, and keratin to help strengthen strands.

What it does: Neutralizes unwanted yellow and warm tones to keep blonde fresh
Best for: Blonde, highlighted, or lightened hair that tends to develop unwanted warmth or brassiness
Key ingredients: Violet pigments, green tea extract, and Joico SmartRelease Technology

Best Joico Dry Shampoo

Joico Weekend Hair Dry Shampoo

$21 Buy Now

When you’re trying to stretch your blowout for another day or three, reach for Joico Weekend Hair Dry Shampoo. The formula uses rice starch and Bentone clay to absorb oil, prevent clumping, and leave hair looking fresher longer. An encapsulated fragrance releases a fresh scent whenever you touch or brush your hair. It also adds volume and texture without a full wash and blow-dry.

What it does: Absorbs excess oil at the roots while refreshing hair
Best for: Oily roots, second- or third-day hair, and anyone looking to extend a blowout between washes
Key ingredients: Rice starch, Bentone clay, and encapsulated fragrance

About the Author

Taylor Lane is a contributing commerce writer at SheKnows, covering beauty, style, and lifestyle. With over eight years of media experience, she previously served as a beauty writer at The Zoe Report and a fashion assistant at Glamour. Her work has appeared in StyleCaster, The FlowSpace, WWD, Forbes Vetted, Teen Vogue, InStyle, and more, where she’s tested hundreds of products — from top-performing mascaras to the most functional strollers. She’s also a mom of two girls, an 11-year-old and a 9-month-old. And when she’s not online, she’s usually at Pilates.