Clevertouch Consulting

𝗔𝗻 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗕𝘂𝘆𝗶𝗻𝗴 𝗚𝗿𝗼𝘂𝗽 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴   Purchasing decisions are rarely made by one person anymore, instead they're shaped by a buying group or Marketing Qualified Buying Group (MQBG). This shift from focusing on single leads to recognising this group within an account is at the heart of 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗯𝘂𝘆𝗶𝗻𝗴 𝗴𝗿𝗼𝘂𝗽 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.    New to the concept of buying group marketing and unsure where to start? Clevertouch's AJO B2B Specialist Alex Seabrook explores this new mindset shift and what it means to B2B marketing in our latest blog post. He covers:    ⭕ 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗯𝘂𝘆𝗶𝗻𝗴 𝗴𝗿𝗼𝘂𝗽 𝗶𝗻 𝗕𝟮𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? ⭕ 𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗯𝘂𝘆𝗶𝗻𝗴 𝗴𝗿𝗼𝘂𝗽 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗮𝘁𝘁𝗲𝗿?  ⭕ 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗕𝘂𝘆𝗶𝗻𝗴 𝗚𝗿𝗼𝘂𝗽𝘀 ⭕ 𝗣𝘂𝘁𝘁𝗶𝗻𝗴 𝗯𝘂𝘆𝗶𝗻𝗴 𝗴𝗿𝗼𝘂𝗽 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝘄𝗶𝘁𝗵 𝗔𝗝𝗢 𝗕𝟮𝗕   Understanding buying groups is the first step; putting it into practice is where the advantage lies. Learn more here: https://lnkd.in/euAFfBEG   To explore how AJO B2B can help you design and orchestrate journeys around buying groups, speak to our AJO B2B consultants today: https://lnkd.in/eG2TD4eC   #buyinggroupmarketing #ajob2b #clevertouch

📢𝗟𝗮𝘀𝘁 𝗖𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿: 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗹𝗼𝘂𝗱 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽   We're looking forward to hosting our event with Salesforce next Tuesday in London, where our speakers will unpack the latest announcements from 𝗗𝗿𝗲𝗮𝗺𝗳𝗼𝗿𝗰𝗲 𝟮𝟬𝟮𝟱 and take a deep dive into what 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗹𝗼𝘂𝗱 𝗡𝗲𝘅𝘁 means for you and your business.   If you haven't registered yet, there are still a few spots remaining - 𝘀𝗲𝗰𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗰𝗲 using the link below: https://lnkd.in/d9KNry-P   Hear from Salesforce's Jessica Pyne, Sabrina Rodriguez Kai Curtis and Clevertouch's Joe Philip, Chris Fowler, and Paul Shefferd as they cover: ⭕ What the latest 𝗗𝗿𝗲𝗮𝗺𝗳𝗼𝗿𝗰𝗲 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁𝘀 mean for marketing leaders ⭕ Actionable steps to begin your journey into agentic marketing ⭕ Practical takeaways from 𝗧𝗵𝗲 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 𝟮𝟬𝟮𝟱 𝗿𝗲𝗽𝗼𝗿𝘁 (https://lnkd.in/eksdsWNE)    If you have any questions ahead of the event please don't hesitate to get in touch: https://lnkd.in/eu-EFpPp   We look forward to seeing you there!   #clevertouch #dreamforce #salesforcemarketingcloud #marketingcloud #martech

𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝗥𝗼𝗯𝗲𝗿𝘁 𝗪𝗮𝗹𝘁𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺   Discover how Robert Walters partnered with Clevertouch Consulting to simplify its marketing automation with Momentum. We recently caught up with Robert Nicholson, Director of Digital Marketing, to discuss how Momentum helped empower non-technical marketers and streamline campaign delivery. With over 100 users across regions, they saved 47+ days in asset creation, and scaled campaigns globally while staying brand compliant.   𝗧𝗵𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: Robert Walters faced several key barriers, these included: The complexity of Marketo and how it comes with a steep learning curve, the need for scalability, and the growing pressure of campaigns needing to be delivered faster.    𝗢𝘂𝗿 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Clevertouch implemented Momentum as a simplification layer over Marketo. This enabled Robert Walters to roll out brand-compliant templates, provide flexibility at scale, and support major business changes.    𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀: Momentum has delivered measurable impact for Robert Walters: 47+ days saved in 2024 on asset creation alone. Not only that but it has allowed for rapid user adoption - taking away the steep learning curve that comes with the complexity of Marketo, and has helped simplify operations.    Learn more about how Clevertouch and Robert Walters collaborated to simplify marketing automation: https://lnkd.in/e9UHHPSq   Learn more about Momentum and how it can support your business: https://lnkd.in/euUA7tG9   #clevertouch #successstories #martech 

𝗪𝗵𝗮𝘁'𝘀 𝗻𝗲𝘄 𝘄𝗶𝘁𝗵 𝗔𝗝𝗢 𝗕𝟮𝗕: 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟱   Adobe has released its September 2025 update for 𝗔𝗱𝗼𝗯𝗲 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗿 𝗕𝟮𝗕 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 (𝗔𝗝𝗢 𝗕𝟮𝗕), continuing its focus on refining journey orchestration, collaboration and content design for B2B marketers. Here’s our summary of the most valuable changes and how they can help you get more from the platform.   ⭕ 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗲𝗺𝗮𝗶𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 Allows teams to edit and comment on email assets together in real-time.   ⭕ 𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗱𝗮𝗿𝗸 𝗺𝗼𝗱𝗲 Gives marketers more control over how emails appear in dark mode for different clients.    ⭕ 𝗦𝗽𝗹𝗶𝘁 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗽𝗮𝘁𝗵𝘀 Split a buying group journey path based on how many people are assigned to a specific role within a buying group.    ⭕ 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗲𝘃𝗲𝗻𝘁 𝗽𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 Giving marketers more control over “listen for event” nodes in journeys. 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝗕𝟮𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀? For marketers, these updates mean better control, fewer manual workarounds, and faster, more connected campaign delivery. For Sales, they mean clearer signals and more qualified engagement.   Read the full release notes summary and what they mean here: https://lnkd.in/eqE5Krmt   #AJOB2B #adobe #clevertouch #releasenotes

𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗕𝟮𝗕 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗮𝘁 𝗔𝘃𝗶𝘀   Discover how Avis Budget Group partnered with Clevertouch Consulting to enhance its B2B marketing. We recently caught up with Rob Attryde, Head of B2B Marketing to reflect on their Pardot integration and application of real-time campaign performance dashboards. As a result, Avis now optimises campaigns weekly, improving efficiency, and strengthening its data-driven decision-making.   𝗧𝗵𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: Despite using Salesforce and Pardot, Avis struggled with fragmented, manual reporting. They needed real-time insights to compare campaign performance, monitor database health, and cut manual effort.   𝗢𝘂𝗿 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Clevertouch built two dashboards, Campaign Performance Dashboard and Database Health Dashboard. The Clevertouch team aligned and cleansed all data sources, developed a prototype refined through feedback, and documented the process for full clarity.   𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀: The dashboards transformed Avis’s B2B marketing, enabling faster decisions, clear ROI tracking, greater efficiency, and trusted, data-driven reporting. Learn more about how Clevertouch and Avis worked together to enhance their B2B marketing: https://lnkd.in/ews_-xXu   Learn how Clevertouch have supported the likes of Fujifilm, Robert Walters, and more with a variety of different business challenges: https://lnkd.in/ebZJHW-b   #martech #successstories #clevertouch

A huge WELL DONE to our runners at The Great Run Company's Great South Run yesterday, in what you might say were less than ideal running conditions! We had a mix of first-timers along with those in the team that are seasoned veterans of this event 🏃♂️➡️ - all doing it this year for the amazing University Hospital Southampton NHS FT Paediatric High Dependency Unit, raising funds to help provide equipment that will improve the stay of the children that need to spend time at the unit. Thank you to everyone that has donated money. If you would like to contribute you can do so here: https://lnkd.in/eT4-gQNK 👏👏👏 Kathryn Vaughan Richard Miller Matt Staley Richard Shafe Adam Sharp Sam Woodley Oli King Eliza Sharp Jamie Lamport 👏👏👏

𝗗𝗿𝗲𝗮𝗺𝗳𝗼𝗿𝗰𝗲 𝘁𝗼 𝗬𝗼𝘂 - 𝗪𝗵𝗮𝘁'𝘀 𝗡𝗲𝘅𝘁 𝗶𝗻 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗹𝗼𝘂𝗱   Join Salesforce and Clevertouch Consulting in London on Tuesday 4th November for a morning of insights and discussion as we unpack the latest announcements from Dreamforce 2025 (October 14-16) and take a deep dive into what Marketing Cloud Next means for you and your business.    𝗪𝗵𝘆 𝗮𝘁𝘁𝗲𝗻𝗱? You'll walk away with:   ⭕ A clear understanding of the biggest Dreamforce updates and what they mean for marketing leaders. ⭕ Actionable steps to begin your journey into agentic marketing – transforming customer experiences, improving efficiency and accelerating growth. ⭕ Practical takeaways from The State of Martech 2025, the only dedicated study into the Martech industry that is carried out in partnership between a commercial practitioner, Clevertouch, and an academic research body, the University of Stirling.    From getting started with Agentic AI or scaling it across your organisation, this event will help you take the next step in your agentic marketing journey with Salesforce, with a clear view of the key Dreamforce announcements and how they translate into practical business value.   𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝘁𝗼𝗱𝗮𝘆: https://lnkd.in/eWaD-g4f   #clevertouch #salesforcemarketingcloud #martech

𝗗𝗿𝗲𝗮𝗺𝗳𝗼𝗿𝗰𝗲 𝘁𝗼 𝗬𝗼𝘂 - 𝗪𝗵𝗮𝘁'𝘀 𝗡𝗲𝘅𝘁 𝗶𝗻 𝗦𝗮𝗹𝗲𝘀𝗳𝗼𝗿𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗹𝗼𝘂𝗱   Join Salesforce and Clevertouch Consulting in London on Tuesday 4th November for a morning of insights and discussion as we unpack the latest announcements from Dreamforce 2025 (October 14-16) and take a deep dive into what Marketing Cloud Next means for you and your business.    𝗪𝗵𝘆 𝗮𝘁𝘁𝗲𝗻𝗱? You'll walk away with:   ⭕ A clear understanding of the biggest Dreamforce updates and what they mean for marketing leaders. ⭕ Actionable steps to begin your journey into agentic marketing – transforming customer experiences, improving efficiency and accelerating growth. ⭕ Practical takeaways from The State of Martech 2025, the only dedicated study into the Martech industry that is carried out in partnership between a commercial practitioner, Clevertouch, and an academic research body, the University of Stirling.    From getting started with Agentic AI or scaling it across your organisation, this event will help you take the next step in your agentic marketing journey with Salesforce, with a clear view of the key Dreamforce announcements and how they translate into practical business value.   𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝘁𝗼𝗱𝗮𝘆: https://lnkd.in/eWaD-g4f   #clevertouch #salesforcemarketingcloud #martech

𝗖𝗹𝗲𝘃𝗲𝗿𝘁𝗼𝘂𝗰𝗵'𝘀 𝗔𝗹𝗲𝘅 𝗦𝗲𝗮𝗯𝗿𝗼𝗼𝗸, 𝗔𝗱𝗼𝗯𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗼 𝗘𝗻𝗴𝗮𝗴𝗲 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻 𝟮𝟬𝟮𝟱   If you haven't heard of the Adobe Marketo Engage Champions, they are expert-level users recognised by Adobe for their deep product knowledge, thought leadership, and contributions to the Marketo community. These champions are often power users, consultants, or in-house martech experts who have:   ⭕ Proven experience in driving business results with Marketo ⭕ A strong grasp of advanced features like lead scoring, nurtures etc ⭕ A reputation for sharing expertise, through speaking, writing, or mentoring others.   Alex Seabrook has worked at Clevertouch since 2021, progressing swiftly from a Martech Expert to Director of Technical Delivery and Business Solutions, now leading a technical team of 15 martech experts. He is also currently spearheading Europe's first adoption of AJO B2B for an enterprise client, and is documenting his learnings along the way: https://lnkd.in/dEyV42Yg   Having an Adobe Champion in our team reinforces our mission to help clients get the most from their martech investments through smarter strategy, automation, and enablement.   𝗛𝘂𝗴𝗲 𝗰𝗼𝗻𝗴𝗿𝗮𝘁𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀 Alex Seabrook, 𝘄𝗲𝗹𝗹 𝗱𝗲𝘀𝗲𝗿𝘃𝗲𝗱!    #adobechampion #adobemarketo #clevertouch

A big thank you to everyone who joined us for our annual Customer Success Event last Thursday 🍾   It was brilliant to have so many clients in the room - those that have been working with us for less than a year alongside some that have been for more than ten - to hear from our senior team on what we're working on, where we're going and how organisations can benefit from the world class #martech consulting, data and technology expertise we have in our teams. We were lucky to hear from some amazing clients too, who shared their experiences and some of the fabulous work they are doing with Martech. Thank you to Tazmin M. Sophie Ayris Shehnaz Showman and Chad Bontrager for your support and collaboration. As a business we are driven by Customer Success. As our Senior Director of Customer Success Kathryn Vaughan put it, "We do this by building long-term partnerships - helping you achieve your goals and succeed in your roles, whether that means making money, saving money, saving time... or all of the above! Everything we do starts with understanding our customers, your goals, your challenges, and what success truly means for you." We’re at the turning point of unprecedented change with Martech - and we're here to help you make sense of it.   #CustomerSuccess #Martech #Clevertouch #lovemartech