IMG

Senior Director, Technical Production Charlotte Winter and VP, Head of Multisport Content Steve Rudge took the stage at #LeadersWeek London to share how IMG is reinventing sports broadcasting for a global audience. Using examples from the Esports World Cup, CBS’ Champions League coverage, and the FIFA Club World Cup, Charlotte and Steve showcased how innovation can meet evolving audience expectations and redefine the ‘studio show’ as an engaging, authentic experience. Reflecting on one such show, EWC Spotlight, Steve highlighted the importance of connecting with fans in a genuine way:  “Audiences and fans see through gimmicks very quickly. It was important for us to create key moments, so we took inspiration from creators and casters on how to retain engagement. Learning from that was powerful.” Additionally, Charlotte reflected on IMG’s ability to adapt to partner and audiences demand, reflecting on our work, partnering with DAZN for the FIFA Club World Cup: “It’s an example of our strength as a technical partner. IMG's offering is like lego blocks that you can add on & scale up.” A fantastic session, it is inspiring to see Charlotte and Steve draw on real examples to lead the conversation with Leaders in Sport, demonstrating the thoughtful, creative and dynamic approach that our teams bring to every project.

Featuring four Ryder Cup 2025 champions, we’re proud to be delivering the inaugural DP World Tour India Championship this October 16-19 in New Delhi. Several of Team Europe’s victorious stars will be competing and we’re setting the bar high, delivering a tournament that’s flawlessly executed and world-class in every detail.

Following the IMG x RedBird Summit, Adam Kelly reflects on the biggest takeaways from this year’s event. Among numerous themes that will undoubtedly play pivotal roles in the future of sport, one in particular stands out: the value of live sport cannot be undersold. ”Sport is the last bastion of unifying content,” remarked TKO President and COO Mark Shapiro. "People want to live these events in real time." In this article, Adam unpacks this and other thought-provoking ideas from the Summit that will shape the industry in years to come. RedBird Capital Partners

Shifting up another gear. 🚴♂️ We’ve extended our long-term partnership with the Union Cycliste Internationale (UCI), securing the international media rights distribution for the UCI World Championships through to 2031. This agreement builds on years of collaboration and ensures we can keep bringing the excitement of cycling’s biggest moments to fans around the world. Ed Mallaburn, SVP, Sports Management shares his excitement: “Cycling is a truly global sport with a deeply engaged fanbase, and we look forward to building on our shared success by continuing to expand the reach and value of UCI’s World Championship events across both traditional and digital platforms.” Learn more here: https://bit.ly/3Wk5XKA

We’re still buzzing from the #LeadersSportsAwards last night! Hillary Mandel was named Leaders in Sport’s 2025 Trailblazer. She was presented the award by National Women's Soccer League (NWSL) Commissioner Jessica Berman, who praised Hillary’s incredible impact: “It’s an honour to be here to present this award to someone who is an icon in the industry and someone who I have the pleasure and good fortune of calling a friend. She and I and her colleagues at IMG negotiated the largest ever women’s sports media rights deal in history at $250 million dollars for a 4-year deal.“ We are also very proud to see Andrew Demsey and Ruofu Zhu recognized in the "Leaders Under 40" class of 2025. Both bring drive, creativity and fresh perspective to their work, qualities that make a real difference to our teams and to the industry.

Celebrating a true Trailblazer.   We are incredibly proud that our Executive Vice President, Head of Americas, Rights, Hillary Mandel has been named Leaders in Sport’s 2025 Trailblazer, in recognition of her work to drive change, break down barriers and positively influence the global sport industry.   Throughout her impressive career, Hillary has advised, consulted, and negotiated groundbreaking deals across IMG’s portfolio of over 200 professional sports leagues, teams, college conferences, and U.S. international federations, on their media rights and strategy.   Not only is she a driving force for IMG’s global business, Hillary is a pioneer for women’s sports and women in the sports industry. A well deserved accolade. Bravo Hillary!

Helping bring The Ryder Cup to life. ⛳ Our European Tour Productions team worked tirelessly behind the scenes, supporting broadcasters and bringing the Cup to fans around the world. From unique perspectives on course to access across the tournament, we helped capture the action, the stories, and the energy that make this event unforgettable.

Behind every production, every format and every global story, there are people who dare to imagine more. IMG is powered by collaboration, creativity, and a razor-sharp focus on what’s next. Learn more about the work we do: https://bit.ly/46CXfNT #WeAreIMG