OMD UK

OMD's Film Club made it's return last month! 🎬 Our winners headed to Everyman to see the screening of A Big Bold Beautiful Journey ✨ Huge thank you to our fantastic partners at Pearl & Dean for gifting a few lucky OMD'ers with tickets!

Time to meet the OMDers! Because who doesn't love a little snoop..? 👀 Our new series lifts the lid on agency life, spotlighting the brilliant people who power OMD UK. First up: Jonno Lipscomb, Marketing Science Consultant Swipe to follow Jonno’s week 👉

Channel 4 x KISS Breakfast: Grand Designs takes over the studio 🏡✨ To celebrate the return of the iconic Channel 4 series Grand Designs, host Kevin McCloud joined Jordan & Perri on KISS Breakfast live on-air this morning, chatting all things Grand Designs and spotlighting their DIY disaster competition, which gave listeners the chance to win £1,000! Part of Channel 4’s multi-year partnership with KISS Breakfast, our activation with Bauer Media Group helps connect with KISS’s highly engaged Gen Z and millennial audiences, showcasing the very best of new and classic content, whilst highlighting the channel’s ‘Altogether Different’ brand positioning. Keep an eye on the KISS social channels for more from Kevin’s takeover. 👀

We are proud to be one of the pilot UK agencies supporting the development of the IPA (Institute of Practitioners in Advertising)’s new GMSF-compliant media carbon calculator 💚 Developed in line with Ad Net Zero’s Global Media Sustainability Framework, the tool is a crucial step toward standardised, accountable, and actionable sustainable media planning. To read more, head to the link below or reach out to Lillie Norton and Tamara Gill, our wonderful OMD representatives on this very important project. 👇 https://bit.ly/47UK8bM

Introducing OMD’s latest members of the Future 100 Club 💯 Henry Lewis and Dev J. have landed a spot in the The Media Leader UK's Future 100 Club 2025, celebrating the next wave of media trailblazers. From Henry’s dedication to nurturing junior talent at OMD and Dev’s pioneering approach to AI, they both truly embody our mission to create what’s next. Congratulations Henry and Dev! 👏

🎧 Tom Coare takes the mic! Radiocentre has launched Advertising Amplified, a new six-part podcast exploring the power of radio and audio advertising and our very own Head of Audio, Tom Coare, joins the first episode. Alongside industry leaders, Tom dives into the growth of UK audio, the blend of broadcast and digital, and how advertisers can harness audio’s proven impact. Tune in to hear Tom’s take on why audio continues to deliver bigger effects for brands 👉 https://lnkd.in/euauFjPk

Sabina Usher to Judge the Effie UK Finals 🏆 Our UK Joint Head of Strategy is joining the final round of the Effie UK Awards, the global benchmark for marketing effectiveness for the last 50 years. She’s on the lookout for campaigns that balance imagination with rigour, work that proves great ideas work harder and sparks that “I wish I’d done that” feeling. Best of luck to all the finalists!

Our latest All In Day was one to remember 🎉 🌟 The Trade Desk treated us to breakfast and unveiled their thought-leadership piece The Premium Internet, followed by a lively panel with our own Lina Angelides alongside Channel 4 and Global. 🤓 The Great OMD Quiz, hosted by Jody Saunders and Richard Evans 🔥 Daisy Parker led an inspiring Disability Pride Fireside Chat, giving us fresh perspectives and sparking brilliant conversation. 🏃♂️ We wrapped up with an extended lunch and a scenic Run Club route planned by Dan Booth. A huge thank-you to everyone who made it another fantastic day at OMD HQ 🙌

🎧 We partnered with Acast to launch NFU Mutual’s first-ever podcast campaign and it’s live! Designed to reach SME audiences in their downtime, this debut partnership places NFU Mutual’s high-quality business insurance message in a carefully curated line-up of podcasts that build trust in a natural, authentic way. A year in the making, the campaign kicked off on RHLSTP and Dan Snow’s History Hit and is rolling out across The Story, The Mid Point, High Performance, The Slow Newscast, Rosebud and Football Weekly over the coming weeks. Huge thanks to the OMD team Khalidah M., Rosalind Sheehan, Suzanna Balchin, Murelle Garrigos, Lily Caton Aidan Jackson-Kendall at Omnicom, and of course our brilliant partners at Acast for bringing this milestone to life.

🎯 The Monopoly Game at McDonald’s is back... McDonald's Monopoly Special Edition launched last week, bringing Mr. Monopoly together with McDonaldland for the most iconic collaboration yet. We’ve turned that unbeatable winning feeling into a bold rap music video and backed it with a BIG media plan: • 4,756 TV spots • 28,508 OOH panels across the UK • Radio across 130 stations • 49.8M social reach • Multiple digital takeovers, including our first Twitch Headliner • 33 national press insertions With exciting prizes, exclusive merch, and an interactive digital gameboard! Huge thanks to the brilliant OMD UK McDonald’s team and all our partners for making the magic happen. 🍟🎩