Opia

Many brands judge a promotion by total revenue. But top-line sales without true incremental cost creates a false sense of security, and can mask real losses at scale. Measuring real promotional ROI means isolating genuine uplift from baseline demand, cannibalisation, and pull-forward effects. Get that right and you know exactly what the campaign delivered, not just what it generated. The key principles: ✅ Establish your sales baseline before launch, not after ✅ Account for full costs, including operational overhead and fulfilment ✅ Measure against incremental gross profit, not top-line revenue ✅ Use a fixed-fee model to cap liability and simplify ROI calculation Success in sales promotions isn't about driving volume at any cost. It's about generating incremental return without compromising the bottom line. 👉 Read the full breakdown on how to measure sales promotion ROI in practice here: https://lnkd.in/d4CU2Pm4 #WeAreOpia #SalesPromotions #SmarterPromotions #MarketingROI

As part of our 20 year anniversary series, we're highlighting 20 reasons why Digital Wallets are transforming payments, security, and the customer experience. Discover the key benefits of frictionless payments here: https://lnkd.in/eB6_2KGr #Opia20 #DigitalWallet #SalesPromotions #SmarterPromotions #WeAreOpia

The NATM Vendor Conference begins next week, proving an ideal opportunity to explore strategies for driving volume while protecting your margins. Sarah Fournier and Kylie B. from our US team are looking forward to connecting with you to discuss industry trends, share insights and identify opportunities to support your business objectives and long-term growth. 📅 When: Monday July 20 - Wednesday July 22 📌 Booth 104 📩 Contact us here: uscontact@opia.com 🔗 https://lnkd.in/ec875KX3 #NATM2026 #WeAreOpia #SalesPromotions #SmarterPromotions

At Opia, we help brands drive sales and protect margins, without resorting to costly discounting. Our risk-managed, turnkey promotions combine 20 years of global expertise with full-service execution, so you can increase order sizes and drive upgrades with confidence. We help businesses move faster and scale smarter, delivering: +15% sales uplift (and a 20% market steal) 40% average cost savings vs. traditional discounting 98% higher influence on consumer purchase intent Meet Sarah Fournier and Kylie B. at the NATM Vendor Conference to discuss how we can grow your business, or contact us at uscontact@opia.com. 📅 Monday, July 20 – Wednesday, July 22  📌 Booth 104 🔗 https://lnkd.in/ec875KX3 #NATM2026 #WeAreOpia #SalesPromotions #SmarterPromotions NATM - National Alliance of Trade Merchants

As part of our 20 year anniversary series, we're exploring the expertise and innovations that have shaped our journey. This month, we focus on Referral & Rewards and the power of customer advocacy. Ready to scale your referral programme? Visit us here to learn more: https://lnkd.in/eYQS9Are #Opia20 #ReferralAndRewards #SalesPromotions #SmarterPromotions #WeAreOpia

Fund protection isn’t optional, it's essential. At Opia, we've built our reputation on one thing: getting validation and payments right.  Our high assurance solutions are designed to safeguard public funds at every stage, combining automation with expert oversight to reduce fraud and error without slowing delivery. We help organisations move faster, with confidence, ensuring the right payments reach the right people, every time. Meet us at Procurex England next week, 18 June. Or contact us here to learn more: https://lnkd.in/epupwpUa 📅 18 June 2026 📌 Stand 46 📍 Exhibition Centre Liverpool Public Sector Lead: Alexander Catton Sales Director BPO: Ian Allison EMEA Sales Director: Martin Bailey #Procurexlive #PublicSector #FraudPrevention #Opia #WeAreOpia

Public money deserves more than a paper trail. It deserves protection. In this short video, Alexander Catton, our Public Sector Lead, explains how Opia's high-assurance disbursement ecosystem is changing the way public funds are managed, distributed, and defended. By combining AI-driven forensics with human expertise, we stop waste and fraud before damage is done. We check every transaction and flag anomalies in real time, ensuring every pound is tracked directly to the people who need it most. For government teams, that means actionable intelligence to adapt schemes as conditions change and the evidence to justify renewal when budget season arrives. For citizens, it means faster, fairer access to the support they're entitled to. True value for taxpayers isn’t an afterthought. It’s built right into the foundation of how we work. 📍 Meet us at Procurex England, stand 46 on 18 June to learn more 🌐 https://lnkd.in/epupwpUa #PublicSector #FundDisbursement #TaxpayerValue #Procurement #GovTech #WeAreOpia #ProcurexEngland

Many brands assume that driving velocity in the Club Channel requires slashing prices. However, dropping your shelf price usually triggers immediate price-matching friction with your other retail partners, while quietly eroding your brand equity. There is a smarter approach. Post-purchase rewards, like digital gift cards or cashback, offer a clean workaround. They give club members a real reason to buy without forcing you to change your advertised price. Your shelf price stays exactly where it needs to be, the shopper gets a great deal, and you get the sales velocity club buyers want to see. The key principles: ✅ Match the reward size to the pack size - club purchases are high-ticket ✅ Automate validation and fulfillment to keep execution scalable ✅ Use a fixed fee model to cap liability before the campaign launches ✅ Protect your floor price and your relationships with non-club partners Success in the Club Channel is not a race to the bottom. It is about delivering substantial value without compromising your core pricing strategy. It's about offering the most value. 👉 Read the full breakdown on how value-driven promotions work in practice:  https://lnkd.in/eGCqX_A2 #WeAreOpia #SalesPromotions #SmarterPromotions #ClubChannel

Opia in the news AOL recently featured insights from Sarah Fournier on the worst times of year to make big purchases — and how timing, demand, and “peak need” moments can quietly push prices higher for everyday shoppers. 👉 Read the article here: https://lnkd.in/eQVUJjhn #WeAreOpia #SalesPromotions #SmarterPromotions #OpiaInTheNews

With 20 years of experience helping brands grow, we’ve learned that customers buy when they feel confident. This month we're spotlighting: Buy & Try promotions. 👉 Learn more here: https://lnkd.in/ehjiyq5V #Opia20 #BuyAndTry #SalesPromotions #SmarterPromotions #WeAreOpia