Cem Hurturk

5 CRO Secrets That Make $100M Brands Convert. After 2,500 tests, here's what really works: 1. Beginner: "Let's change the button color to boost conversions." Expert: "What user behavior data supports this change?" 2. Beginner: "More pop-ups will capture more leads." Expert: "How can we add value without disrupting the user experience?" 3. Beginner: "Our conversion rate is low. We need a complete redesign." Expert: "Let's analyze the data to identify specific pain points first." 4. Beginner: "Mobile optimization isn't crucial for our B2B audience." Expert: "Let's ensure a seamless experience across all devices and contexts." 5. Beginner: "Our test didn't work. CRO doesn't work for our business." Expert: "What insights can we gain from this test to inform our next hypothesis?" The key takeaway? Expert CRO is about asking the right questions, not jumping to quick fixes. It's about: - Testing methodically - Understanding user behavior - Continuously improving based on data Where do you fall on this spectrum? Are you taking a beginner or expert approach to CRO? Share your thoughts below! 👇 - - - Want more expert CRO insights? I've compiled our top 446-point CRO checklist to increase conversion fast based on 2,500 A/B tests 1. Like and repost this post 2. Comment "CRO TIPS" and I'll DM you the full list. (Follow me first)

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Your competitor with worse content is outranking you on both Google and AI search. The reason? They cracked the code on this ONE ranking factor that works across Google and every other LLM. Here's how to get the same unfair advantage in 2025… 👇 LLMs prioritize brands. They don’t just scan for keywords. They surface recognizable names. If your brand isn’t being searched or showing up in discussions… you’re out of the conversation. Google’s no different. Every time someone searches your brand, it’s treated as a trust signal. More branded queries = stronger E-E-A-T = higher rankings and more visibility in AI answers. Here’s how to trigger those brand searches fast: 1️⃣Syndicate your content across Reddit, LinkedIn, Medium This is where AI platforms are pulling the real training data from. Take every blog post, thread, or video you create and republish it in native format across: • Reddit (in relevant subreddits with value-first framing) • LinkedIn (formatted as native article posts) • Medium (use canonical tags to avoid duplicate content) This creates web-wide touchpoints where your brand name is attached to helpful info, which Gemini, ChatGPT, and Perplexity love to cite. 2️⃣Run $5+/day engagement ads in your target country • Create a simple carousel or video ad introducing your brand, nothing fancy. Focus on the problem you solve. • Run it on Meta/YouTube as an engagement campaign targeting the country you’re trying to rank in. • People will see the ad, remember the name, and eventually search it. That’s your brand query spike. 3️⃣Post on YouTube (even if you have zero subscribers) LLMs like Gemini, Perplexity, and Claude are crawling YouTube content more than ever. If your face (or voice) shows up answering industry questions, you’re getting indexed. This drives brand search in 3 ways: • YouTube is the fastest channel for building recognition • Videos get shared across forums and communities • You show up in AI summaries with citations like “Matt Diggity on YouTube says…” Start with faceless slideshows or talking head videos. Title them after the exact questions your prospects are Googling. Drop your brand name once in the first 30 seconds. 4️⃣Appear in “Best of” listicles (or create your own) Listicles are one of the fastest ways to hijack brand search volume. • Google: “Best SEO agencies 2025” or “Top affiliate marketing tools” • See which ones rank • Reach out and ask to be included (offer them a free incentive) Once you’re featured, hundreds of people will search your brand just to check if you’re legit. Can’t get into one? Create your own. • Example: “10 Best SEO Minds to Watch in 2025” • Feature yourself + others with a real following • Post it on LinkedIn, Reddit, and Twitter • Tag everyone. They’ll reshare. That traffic → Spike in your brand search volume → Lifts you in AI and Google You can do everything “right” in SEO. But if no one’s searching your brand… you’re capped.

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𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘂𝗻𝗱𝗲𝗿𝗿𝗮𝘁𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 $𝟬-$𝟱𝗠 𝗦𝗮𝗮𝗦 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 🔥 👉 CRO (Conversion rate optimization) Your website is your biggest marketing asset, but most SaaS brands between $0-$5M don't use it to it's full potential. Here should be your goal for this month: 👉 Setup a free Mida account 👉 Setup a homepage A/B test 👉 Start tracking your conversion rate We just had a client boost their conversion rate through a simple A/B test with a free Mida account. It's SO underrated.

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RB2B hit $5.8M+ ARR. We run their SEO at Breaking B2B. Here's our exact game-plan for Adam Robinson's SaaS this month to scale pipeline from Google organic and LLMs: High level overview. We want RB2B mentioned in positions 1-3 in a number of external site listicles on topics we want more visibility for (“website visitor tracking tools”, “b2b lead gen tools”, etc.). This month we are investing more resources into link building, structured data optimization, and listicle placements. There are two new BOFU competitor pieces and 2 new TOFU / MOFU pieces with solid traffic potential. This work is all focused on driving sign-ups as quick as possible from google and LLMs. Plus getting quick wins from existing content. New content creation. 2x articles - how to scale abm (80/mo search volume) - what is b2b intent data (800/mo search volume) These are solid to appear for prospects searching on google / LLMs for problems we solve then positioning our product as the painkiller. 2x product listicles - 6sense alternatives (300/mo search volume) - warmly alternatives (50/mo search volume) High intent listicle articles for folks annoyed with current vendor or evaluating options. This can rank, get visibility and drive sign-ups FAST. All custom written with a focus on proof, product, resonating with ICPs problems and jobs to be done and driving relevant next steps. No walls of text. Content that works as a sales engine. Add schema markup on existing pages. - Lusha alternatives - Apollo alternatives - Apollo reviews - Apollo vs Zoominfo - Zoominfo vs Rocketreach - Seamless vs Zoominfo External website listicle placements. 3 external site listicle placements. Gives a nice boost for LLMs as well as SEO and to attract high intent prospects evaluating relevant solutions. Backlink, brand mention and top placements. Three hits in one. Link building. Earn placements for: identify website visitors x2 (DA50+) website visitor identification x1 (DA50+) This is in addition to all other works above. ___ Want us to evaluate your B2B SaaS SEO to see if we can ramp organic pipeline as quick as 90 days? Check our results, pricing or apply for a call: https://lnkd.in/e7XuM6au

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Get more website visitors organically with these ChatGPT prompts for SEO. Rank higher in search results and convert traffic into customers! Use these 10 powerful ChatGPT prompts: 🔍 Prompt 1: Keyword Discovery Accelerator Map search intent patterns for [Topic] using user journey stages. Find 50 buyer-focused keywords with growth potential. Create content ideas matching each search stage. Show exact placement points and content structure. Present ranking difficulty and traffic value. Your website niche: [Your Niche]. 🔍 Prompt 2: Competitor SEO Decoder Analyze the ranking of the top 5 sites for [Your Keywords]. Extract their content win patterns and topic gaps. Show page structure differences and ranking triggers. Build a 90-day action plan to match and exceed their rankings. Your website: [Your URL]. Competitors: [Competitor URLs]. 🔍 Prompt 3: On-Page SEO Optimizer Build a complete optimization map for [Page Type]. Show exact placement points for key terms. Create content depth markers and user value signals. Include engagement builders and conversion elements. Your page type: [Page Type]. 🔍 Prompt 4: Content SEO Enhancer Improve [Content] for both readers and search. Map user intent stages throughout the piece. Add authority signals and expert proof points. Create natural keyword flow and topic depth. Show exact improvement points and structure changes. Your content: [Paste Content]. 🔍 Prompt 5: Technical SEO Auditor Build a complete fix list for [Website Type]. Show speed issues, mobile problems, and index blocks. Create a step-by-step repair guide with exact code fixes. Include the ranking impact of each fix. Your website type: [Website Type]. 🔍 Prompt 6: SEO Content Creator Design a complete content plan for [Topic]. Map all user questions and search stages. Create content outlines showing the exact structure and depth needed. Include rich media points and engagement triggers. Target keyword: [Paste Target Keyword]. 🔍 Prompt 7: Backlink Builder Create link link-building plan for [Website]. Find 20 real opportunity sites matching your authority level. Write personalized outreach messages that work. Show exact topics to pitch and value angles. Your website niche: [Your Niche]. 🔍 Prompt 8: Local SEO Booster Build a complete local ranking plan for [Business Type]. Create location pages that convert. Show review generation system and citation-building steps. Include local content ideas that drive foot traffic. Your business and location: [Business Type and Location]. ⭐ Find prompts 9 & 10 in comments. - - - 📌📌 Get ChatGPT SEO Guide (free): https://bit.ly/3RWYFv3 👉 Follow me Andrew Bolis for AI & SEO tips 🔄 REPOST to help others use AI

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7 Winning SEO Case Studies (Traffic. Leads. Conversions. LLM Rankings): If you're wondering what SEO (and GEO) can actually do in 2025... Here's 7 examples from TrioSEO — SaaS, agencies, & B2B businesses 1. Hello Audio → +210% Organic Clicks YoY ✅ 11.4K clicks/month ✅ 76 #1 rankings ✅ 5,800 new keywords ✅ 96 blog posts published 📈 582% impression growth 2. Long Angle → +185% Lead Magnet Downloads ✅ 47% increase in clicks ✅ 712% increase in impressions ✅ 57 monthly organic downloads ✅ 100+ top 3 keyword rankings 3. Exitwise → 760% More Traffic & 50+ Monthly Leads ✅ 6K monthly organic traffic ✅ 50+ monthly inbound leads ✅ 660% more clicks ✅ 400+ top 10 rankings 4. EcomBalance → 3.7K Keywords & 1.4M Impressions ✅ 1,000+ monthly unique visitors ✅ 3,000+ ranking keywords ✅ #1 for “ecommerce bookkeeping” ✅ Leads converting directly from SEO 5. FreeUp → $12M+ Revenue with SEO ✅ 10K+ organic users/month ✅ 1,000s of backlinks ✅ DR 60+ ✅ 100s of SEO pages & blog posts ✅ 1,000s of keywords ranked 6. IG PPC → #1 for “Amazon PPC Agency” + GEO Leads ✅ Ranking in Google + ChatGPT ✅ LLM-driven leads ✅ Top 3 for key PPC terms ✅ Qualified inbound sales from AI prompts 7. Nora Sudduth → 0 to 31+ DR + GEO Rankings ✅ 1,000s of organic users/month ✅ 929 ranking keywords ✅ 50+ top 3 rankings ✅ Leads coming from SEO and ChatGPT SEO is far from dead. It’s evolving & taking a new shape. SEO + GEO = the Future. Ranking in Google AND LLMs like ChatGPT. Are you riding the new wave yet? --- Want results like this? Repost ♻️ to help more founders rethink SEO in 2025. P.S. I'm taking 1–2 new clients — DM me for a free SEO & GEO audit.

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7 Boring SEO Tasks Made Easy with ChatGPT: Not everything in SEO needs to be this painful. You don’t have to: - Write 40 meta descriptions from scratch - Explain internal linking to your team (again) - Stare at a blank outline for 3 hours I started using ChatGPT to speed up the boring parts. And surprise: it actually worked. You don't need to automate everything. But you can make space for strategy. Let's ChatGPT handle these, and have a real weekend for once! A few things ChatGPT can do: ✅ Turn features into benefit-focused copy ✅ Fix thin category pages in under 5 minutes ✅ Generate FAQs that actually match search intent You still need to edit. You still need to think. But you’ll save hours. → Swipe the carousel. → Bookmark the prompts. → Reclaim your week. ___ Using ChatGPT to speed things up? Great. Now use a tool that shows you exactly what to fix next. Maverank scans your page in 60 seconds. Then gives you the easy, step-by-step SEO checklist (in plain English). 👉 Try Maverank now for 7 days (FREE): https://maverank.com

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I’ve studied the top GTM funnels from $1M to $50M firms. Here are some of the top tools I’d recommend: ➡️ Prospecting Inbound → RB2B - Capture and convert website visitors seamlessly → Trigify.io - Leverage likes and comments as social signals Locating leads → Apollo - Unmatched for decision-maker databases → BuiltWith - Peek into tech stacks to find your ideal companies → Crunchbase - Discover fast-growing companies with ease → Ocean.io - Use AI to create lookalike audiences for sales → TheirStack - Monitor technology stacks and job postings → PhantomBuster - you can do multiple things using this on LinkedIn ➡️ Qualifying Data Insights → Clearbit - Comprehensive revenue data at your fingertips → Clay - Dive deeper into company websites for insights → Semrush - Qualify leads by their website traffic → PitchBook - Access financial and investment insights Data Enrichment → Prospeo.io - Supercharge your contacts with AI → Clay - A powerhouse for scaled prospecting and qualifying ➡️ Outreach Crafting the Message → Twain - AI-driven copy that cuts through noise → Anthropic - Elevate your messaging beyond expectations Email Solutions → LeadMagic → BetterContact Effective Outreach → Smartlead → Instantly.ai _________________ 📌 Want to learn how to build an always-on lead generation system? Watch our free training: https://lnkd.in/d3davd-b It'll show you how to set up AI automations that generate qualified prospects 24/7 while you focus on closing deals.

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For over 20 years we bled for visibility Keywords, backlinks, metadata. Grind hard, win big. Then ChatGPT, Gemini, and Claude rolled in. Now, people skip links and ask AI for answers. The answer box is king, and it’s eating search alive Visibility is not about ranking, it’s being the answer. I saw a brand learn this the hard way. They burned cash chasing Google, but when Gemini hit, their traffic drop significantly . They pivoted, wrote raw content and with a little consistency they started showing up in Claude’s summaries- where their ICP is. Not every time, but enough to turn heads A 2024 Search Engine Journal study says 60% of users now trust AI answers over search results You can’t buy your way into AI’s head. OpenAI and Anthropic don’t care about your ad spend, they sell subscriptions, not clicks. GEO’s a branding game. Be the source Test fast, track what lands and see where you are now and how you can improve In the photo; Hotel room office late nights

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Tons of SEO-traffic for SaaS and agencies with "Alternatives" pages. The method is old, but most of SaaS still ignore it. There are dozens of well-known products and tools, like Ahrefs, where people are looking for similar ones. There are only 2 reasons why: - they're expensive for them - they don't cover all their needs And if your SaaS or product is cheaper or has something special - you definitely should use this opportunity. For example this page https://lnkd.in/ergsQPjW, written by Victoria Kurichenko gets 10K+ monthly traffic with almost no backlinks referring to it. How can you use it? 1. Write such an article on your SaaS blog 2. Write a guest post on powerful blog (as TOP-10 usually includes DR 80+ sites) 3. Outreach the websites ranking for the "alternatives" keywords. Ask for mentioning. Some people thing it's relevant only for SaaS, but no. Which audience uses Ahrefs? Marketers, SEO-specialists, owners. If you run an agency - that's your audience as well. You just don't need to be the part of list, you should mention yourself as an "additional solution". Some great ideas are shared by Ivan Palii, who uses "Alternatives" blog pages for his own SaaS - https://lnkd.in/ewGTNiaH Four days ago we posted an article "Ahrefs Alternatives" on Needmylink blog, and we already got 7K+ daily impressions & first clicks. We'll see how high we can rank.

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Plugging your newsletter into an ad exchange might feel like a quick win. Easy setup, automatic fill, and hey: money, right? But here’s the truth: If you’re serious about strategic monetization, you need more than fill rates. You need control. An ad server gives you that. → Control over formats → Control over targeting → Control over pricing, pacing, and placement More importantly? It gives you data you can actually use, not just a log of impressions and a shrug. At Passendo, our ad server was built specifically for newsletters. Not retrofitted from display. Not a workaround. Purpose-built. If your revenue depends on quality, brand safety, and performance, an ad server should be your foundation. Still running your newsletter off a network? It might be time for an upgrade. 🧐 #EmailMonetization #AdTech #NewsletterAds #Publishers #DigitalAdvertising #Passendo

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You’re not “shadowbanned” on Google You’re just: - Not optimizing your feed - Running junk through PMax - Tracking conversions wrong - Scaling without a strategy Most performance drops don’t happen for no reason They happen because you’re making mistakes and are slow to fix them

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You don’t need to kill your margins as you scale Google Ads. We transformed this brand’s CPA from $42.7 to $30.3 (a 40% decrease). In a market 30x smaller than the U.S. market. Here’s the exact framework we used to make it happen: This brand operates exclusively in the Sweden market. A country with 10.5 million people. Despite its size, we helped them generate 9.8M SEK (~ $981K) in Q1. Their CPA went from 427 SEK to 303 SEK (a 40% decrease) Let me walk you through how: 1. Expanded with TOF campaigns Over the year, we steadily expanded their TOF campaigns. Search: Added keywords each month to unlock new demand YouTube: Targeted custom segments built from search terms, interest categories, and affinity groups Our goal was simple: Build brand awareness and feed traffic to our middle & bottom-funnel campaigns. When users see your brand multiple times, they’re more likely to convert later. - - - 2. Built granular landing pages We created landing pages tailored to different locations & personas. This improved Quality Score and boosted conversion rates. It also gave a huge lift to our DSA (Dynamic Search Ads). Over time, DSAs became a major driver of traffic and sales. - - - 3. Deployed smart GMC “tricks” In Shopping, we had a few “tricks” to lower costs and create an edge over competitors. First, we activated Cobiro CSS across their campaigns. That alone reduced CPCs by 20%. Then, we used DataFeedWatch to duplicate their product feeds. With multiple feeds, we could take up 2, or sometimes even 3, positions in the Shopping results. It also allowed us to test different images and copy for specific customer segments. - - - 4. Matched strategy to awareness levels In each funnel stage, we tailored our messaging and strategy for each. Example: In TOF campaigns, we set low ROAS targets to scale reach while maintaining profitability. We avoided pushy sales copy and focused on curiosity-driven creatives. - - - 5. Cut underperformers We ruthlessly cut elements that failed to meet our performance standards. We trimmed all low-performing ad groups, keywords, and products. - - - 6. Prioritized high-margin products To drive CPA even lower, we focused our spend on the SKUs with the highest margins and best performance. They each got their own campaigns, higher budgets, and more testing attention. - - - 7. Smarter bidding and budgeting As performance improved, we gradually raised tROAS targets for top-performing campaigns. We also increased budgets on segments that met or exceeded profit margin thresholds. This allowed us to minimize wasted spend and protect CPA. - - - These strategic moves made the account leaner, smarter, and far more profitable. And now the brand is set up for even stronger growth this year. P.S. Want results like this for your brand? We have limited spots available this month for new clients. Click here to learn more: https://lnkd.in/dHzD45zc

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