The Long Tail, one of the best selling books written by Chris Anderson, describes the importance of items with limited popularity and rotation, that could not find their place in standard supermarket shelves. The cost of inventory for Amazon for instance, has made many "niche" books accessible. The new Top Level Domains are typical of [...]
Dot Stories looked at the split of domains on the new Top Level Domains. The new Top Level Domains were launched to General Public around January 2014, in order to "increase competition and choice in the domain name space", as stated on ICANN's official minisite. 18 months later, there are 748 Top Level Domains live, with [...]
At dot stories, we have reviewed the geo TLDs and the corresponding volume. Some "geo TLD" are actually being discussed, based on the information on ICANN Wiki, but as a first proxy we took the whole list of TLD associated to geo, ignoring the discussions between ICANN and applicant. Some new Top Level Domain applicants, [...]
At dot stories, we looked at the chart representing the growth of the largest new Top Level Domains. xyz is "off chart" as it reached more than 3 times as much as the immediate follower. This chart shows that there are 3 types of growths : - a "stairs" growth, as illustrated by 网址 (xn--ses554g). There [...]
The top 20 ranking of new gTLD sees 1 newcomer on Sept 1 : .date. .rocks is now at 21 place. The top 3 is still .xyz, then the IDN .xn-ses554g, followed by .science. This has not moved since may 2015. Some highly interesting TLD are growing very fast, such as .online, who jumped from [...]
The number of second level domains may not be the most accurate way to measure the value, the performance or the quality of a new gTLD domain. Is it better to have many domains, but all of them are parked and will most probably not be renewed, or rather to have a few domains that [...]
The gTLD are the generic Top Level Domains. The "old" Top Level Domains are .com, .org, .net etc.. Another historic player in the domain names field is the ccTLD ( .ch, .de, .us etc.. ), which have a different organization and setup. There are, since a bit more that one year, new gTLD. Some are [...]
511 brands applied for their name as a new Top Level Domain, usually called "dot brands" or "corp TLD". This "dot brand" opens a new field of options and possibilities for brands, that just started to be explored. The 511 "dot brands" are identified by an addendum to the ICANN contract called "spec 13". The [...]
New gTLD were introduced in 2013, and started registered domains early 2014. Since then, a total of 6.5 million domains were created with new domain names. New gTLD domains are growing much quicker tant the old TLD, such as .com or .org, as shown in the chart below. There were just below 4 million domains [...]
Volume, i.e. number of second level domain names, is one way to measure the size of a TLD. It may not be the best one, but it is the most reliable measure we have to date. We could try to measure the presence on search engines - google visibility could be one proxy - or [...]
