This page presents a quarterly overview of the planned features and enhancements to AMP. Projects are organized according to core focus areas.


This page will be updated twice per quarter:

  • The mid-quarter update will provide the first listing of the current quarter’s new priorities and present status of projects. In addition, a forecast of priorities for the following two quarters will be provided.
  • The end-of-quarter update will present the status of the just-ended quarter’s priorities and projects, as well as any updates to the two-quarter outlook. A detailed project listing for the quarter just being entered will be presented at the next mid-quarter update.

Format

Enrich AMP's core, including its web components library, to grow support for content features

Q3 Themes

Q3 Status

  • Make it easier to build well-styled AMP pages

  • Enhance support for data entry use cases (forms and search-boxes)

  • Broaden support toward a variety of content formats, including news articles, recipes, local listings, product listings, and more

  • Support for more engaging video experiences

Q3 Status

Q4 Outlook

  • Payment processor and wallet level payment integration

  • Theming in AMP Start

Analytics

Enable analytics on AMP pages and provide interoperability with data analysis solutions

Q3 Themes

Q3 Status

  • Deepen support for basic analytics such as new event triggers, variables, and flexibility in constructing hit requests

  • Provide support for e-commerce analytics

  • Provide support for video analytics

Q3 Status

Q4 Outlook

  • Expose batched interaction data (e.g. scroll events) to amp-analytics

  • Offline support (i.e. enable queuing until back online)

Ads

Enable ads on AMP pages, provide interoperability with ad technology providers, and drive ad ecosystem innovation with the AMP format

Q3 Themes

Q3 Status

  • Improve the overall ad loading and user experience on AMP

  • Enable and grow A4A creative format demand across publishers and advertisers

  • Extend A4A usage beyond AMP pages

  • Enhance AMP-format landing pages for the ads use case

Q3 Status

Q4 Outlook

  • Pages trafficking support in DFP and buy-side systems

  • Enable A4A creative demand across the buyer and publisher ecosystem

  • Enable deeper integration of ads with AMP-format landing pages across buyside and sellside systems

Access

Enable login-based access to AMP pages

Q3 Themes

Q3 Status

  • Continue to improve paywall and subscription support in AMP

  • Make sign-in and payment for content a seamless and joyful experience in AMP

Q3 Status

Q4 Outlook

  • Enable better mobile payments with AMP

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