by Marty Cagan | Feb 21, 2020
Continuing on our series on product strategy, at this point we have focused the organization on a small number of truly important problems, and we have identified the key insights that we will leverage, and have converted these insights into actions in the form of...
by Marty Cagan | Feb 20, 2020
Continuing with the series on product strategy, in this article we need to leverage our insights into action. At this point we have focused on a very small number of critical problems, and we have done the hard work to identify the key insights that power our product...
by Marty Cagan | Feb 19, 2020
Continuing with the product strategy series, in this article I’d like to discuss my favorite, yet the most difficult, aspect of product strategy, which is to generate, identify and leverage the insights that will provide the foundation of the product strategy. You’ve...
by Marty Cagan | Feb 18, 2020
To continue with our series on product strategy, in this article I’d like to focus on, well, focus. The importance of truly “picking your battles” as an organization. And I don’t just mean deciding what to work on and not work on, but picking the few things that can...
by Marty Cagan | Feb 17, 2020
Ultimately, empowered product teams are all about giving teams hard problems to solve, and then giving them the space to solve them. But, how do we decide which problems they should solve? Answering that question is what product strategy is all about. Remarkably,...
