The Wayback Machine - https://web.archive.org/web/20240521165330/https://www.theverge.com/apple
Skip to main content
All Stories Tagged:

Apple

Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple is best known for making some of the world's most ubiquitous consumer devices, software, and services: the iPhone, iPad, iMac and MacBook computers, Apple TV, Apple Watch, iOS, iCloud, iTunes, Apple Music, Apple Pay, and many more. Led by CEO Tim Cook since 2011, Apple is one of the largest technology companies in the world alongside Microsoft, Google, Amazon, and Facebook.

Featured stories

How does the Microsoft Surface Laptop stack up to the MacBook Air?

Microsoft takes aim at Apple with its new Arm laptops.

8

Verge Score

Apple iPad Pro (2024) review: the best kind of overkill

Apple’s latest high-end tablet is a marvel of hardware design still in need of the software and accessories to really make it sing. But wow is it fun to use.

J
Apple is challenging its $2 billion EU antitrust fine.

The iPhone maker has filed a suit at the EU’s General Court, according to Bloomberg, after arguing that the investigation into the App Store’s music-streaming app distribution had failed “to uncover any credible evidence of consumer harm.”

The probe, sparked by an antitrust complaint Spotify raised in 2019, also ordered Apple to stop preventing music-streaming apps from advertising cheaper deals available outside the App Store.


7

Verge Score

Apple Vision Pro review: magic, until it’s not

The Apple Vision Pro is the best headset anyone’s ever made — and that’s the problem.

Everything we know about Apple’s Vision Pro

Apple’s long-rumored virtual and augmented reality headset Vision Pro headset launches in February. Here’s a timeline of all the details that have emerged about the device over the years and what we know so far.

Apple Watch ban: everything you need to know

Apple’s ability to sell the Watch Series 9 and Ultra 2 in the US is in trouble due to a patent dispute — here’s all the latest news.

W
A rose (iPhone) by any other name.

Apple supply chain analyst Ming-Chi Kuo posted that the company plans to release the iPhone 16 Pro in “black, white (or silver), grey (I think it’s natural titanium), rose.”

The non-Pro models, he predicts, will come in the same hues as the iPhone 15 and 15 Plus, though he notes the colors could “look different,” despite having the same name.


W
Apple reportedly has an AirTag follow-up coming next year.

That’s according to Mark Gurman, who writes in his latest Power On newsletter for Bloomberg that the company will release the new version of its item tracker “around the middle of next year” with improvements to its chip and location tracking.


8

Verge Score

Apple MacBook Pro 16 M3 Max review

It’s undoubtedly fast, powerful, and earns the Pro moniker. It’ll also cost you a pretty penny.

W
Your iPhone trade-ins might be a little more valuable on Monday.

Apple retail stores will offer a little more money for iPhone trade-ins in the US and Canada for people upgrading to the iPhone 15 series of phones from May 20th to June 3rd, according to Bloomberg’s Mark Gurman.

He didn’t say what the new values will be. At the moment, the most Apple offers is $630 for an iPhone 14 Pro Max.


W
YouTube Music looks a little nicer on iOS now.

The app’s “Now Playing” screen has a gradient background now, as 9to5Google spotted. Also, the three tabs at the bottom aren’t on a visually separate bar anymore, though you can still swipe up to reveal them.

If you don’t see it at first, try swiping the app closed from the app switcher and relaunching — worked for me.


A pair of screenshots, showing the old YouTube Music background on the left, and the new one on the right.
Old (left) vs. new (right).
Screenshots: YouTube Music

Sugar’s big twist was more than a gimmick

The Apple TV Plus show’s finale was classic noir with a subtle dash of sci-fi.

B
There’s a way to get your Uber notifications without putting up with marketing as well.

If you use Uber with an iPhone, you can turn off unwanted marketing notifications — but the feature is a leetle hard to find. Okay, it’s a lot hard to find. John Gruber found it, though: go to Account > Settings > Privacy > Offers and Promos from Uber and tap the word here.  You can then unsubscribe from some or all Uber marketing emails or notifications.


Page saying Manage Offers and Promos from Uber

1/2

Tap on the word “here”...
Screenshot: Uber

AI assistants are so back

On The Vergecast: what’s new from OpenAI and Google, the future of search, and more.

The Mac vs. PC war is back on

We might be about to witness Microsoft’s M1 moment.

Filed under:

You, me, and UI

The Apple Lisa was a design revolution — and it still feels like one today

The Lisa helped create the design language for computers as we know them. Here’s what it’s like to use one.

S
The Apple Vision Pro is approved to go on sale in China

An Apple “wearable computer” made by the Vision Pro’s manufacturer received the necessary quality and safety accreditation for it go on sale, according to the website of the Chinese product standards body that granted its approval.

The report aligns with recent rumors suggesting the Pro will roll out internationally after WWDC on June 10th, though an exact date is still unknown.