Circulose
Shuffle Board: First Insight Names CEO; Unspun Adds Two Chiefs
Jim Gruskin succeeds First Insight founder Greg Petro, Unspun recruits operations and commercial chiefs and…
Textile Recycling Needs Billions. Investors Want Guarantees.
Europe's recyclers need brands to move beyond targets and make the long-term purchasing commitments required…
Eileen Fisher and More Join Circulose’s Growing Brand Roster
Circulose is a regenerated material made from 100 percent discarded textiles.
WWD Recommends
Material World: Fit for Duty to Innovate Responsibly
Circulose and CTA collaborate to use Circulose pulp for lyocell fibers, while Lenzing unveils a three-tier…
Siddiqsons Expands Cryo Color Palette, Emphasizes Cotton-Rich Blends for Fall/Winter 2027-2028
The collection reflects the industry-wide mood for fabrics that are "practical, conscious and grounded in…
Circulose and Spinnova Are Getting Back Together
After a stretch of false starts and major hurdles, the two are ready for their second act together, with…
Circulose Restarts Production at Ortviken Plant
The rechristened Circulose is reopening its Ortviken plant in Sweden to resume the mass production of its…
What You Missed at Sustainability Talks Istanbul
At the sixth edition of the event in the Turkish capital, participants talked about the opportunities and…
Birla Cellulose Backs Circulose to Advance Circular Textiles
Days after Circulose added a slew of brand partners to its stable, Birla Cellulose joins the fold as the…
Circulose Expands Fashion Brand Partnerships
Circulose continues its push to scale, inking new partnerships with a spate of global fashion brands.
Fashion for Good Tries to Stop the Price Spiral Killing Next-Gen Materials
The goal is straightforward—stop the cost from mutating downstream so lower-impact materials can finally…
Material World: Innovera Purses Debut in Germany, Circulose Scales With M&S
The London retailer is Circulose's first UK-based scaling partner while Melina Bucher teams with Modern…
Circulose and Jilin Partner to Scale Circular Viscose Filament Yarn
Jilin Chemical Fiber will scale Circulose buys by volume to make and sell viscose filament yarn globally with…
Material World: Circulose Embeds Traceability Tech From TextileGenesis
The rechristened Circulose teams with TextileGenesis for real-time chain of custody data, pushing to be more…
H&M Group Inks Deal With Circulose to Scale Circular Cellulose
The regenerated fiber producer's deal with H&M will swap a "substantial share" of the Swedish retailer's…