As the landmark GST reforms come into effect starting September 22nd, Amazon India has launched a storefront dedicated to help customers maximise GST savings – The Great Savings Celebration, #GSTBachatUtsav.

The storefront will feature products with GST savings across categories such as home appliances, electronics, daily essentials, healthcare, fashion, and more – just in time for the Amazon Great Indian Festival 2025, which begins on September 23rd, with Prime members enjoying 24-hour early access starting midnight September 22nd.

As part of the #GSTBachatUtsav, the storefront will feature badges on products that reflect applicable GST savings, making it easier for customers to identify and shop for these offers. During Prime Early Access, these badges will read “Prime Deal + GST Savings” and during the main event “Deal with GST Savings”.

In addition to GST savings and Prime deals, customers will also find a wide selection of festive deals from sellers, affordability options such as No-Cost EMI via Amazon Pay Later, and benefits such as up to 5% assured cashback* for Prime members through Amazon Pay Rewards Gold (applicable T&Cs can be accessed on www.amazon.in).

As part of its commitment to supporting sellers and facilitating compliance with government reforms, Amazon has implemented mechanisms to help sellers transition smoothly to the new GST rates effective 22 September. Sellers remain responsible for ensuring the correct GST rates and Product Tax Codes (PTCs) are applied to their products, and Amazon is proactively supporting them with tools and guidance to review and maintain accuracy across their listings. Wherever possible, Amazon is automatically updating GST rates and PTCs on sellers’ listings for select product categories. We have also equipped sellers with comprehensive resources, including masterclasses on understanding nuances of GST tax codes.

While sellers on Amazon.in continue to have complete control on pricing of products, we are enabling them to conveniently pass on benefits of GST reductions to customers in applicable product categories.

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Top deals and offers* with GST savings:

This year's Amazon Great Indian Festival brings enhanced shopping experiences through expanded delivery networks, AI-powered shopping tools, and exclusive entertainment options to complement the festive celebrations. Prime members will enjoy exceptional value throughout the festival period. Beyond the 24-hour early access advantage, Prime members can unlock exclusive "Prime Dhamaka Offers" – special lightning deals and Prime-only offers available throughout the festival period.

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Amazon Great Indian Festival 2025 top deals

Smartphones and Mobile accessories

Get the lowest prices of the year* on smartphones and accessories. Customers can enjoy great deals, latest models and big savings on top brands such as Samsung, Apple, OnePlus, iQOO, Xiaomi, Realme, Redmi, Lava, Ambrane, Spigen, Giftkart, belkin, ptron and many more.

  • OnePlus Nord CE4: Powered by the Qualcomm Snapdragon 7 Gen 3 processor and 8GB RAM, 6.7-inch AMOLED display with a 120Hz refresh rate, the OnePlus Nord CE4 offers vibrant visuals, while the 50MP rear camera captures every moment in stunning detail. With a 5,500mAh battery and 100W SUPERVOOC charging, stay powered up throughout your celebrations. Get it at ₹18,499.
  • iQOO Z10 Lite 5G: Celebrate the festive season with the iQOO Z10 Lite 5G, a smartphone that combines cutting-edge technology with festive flair. Powered by the MediaTek Dimensity 6300 processor and equipped with a 6,000mAh battery, it ensures seamless performance and extended usage. Capture every moment with its 50MP dual rear camera and enjoy immersive visuals on the 6.74-inch LCD display, making it the perfect companion for your celebrations. Get it at ₹10,998.
  • realme Buds T200x True Wireless Earbuds: Add a spark to your celebrations with the realme Buds T200x. With immersive stereo sound, crisp call clarity, and a sleek, pocket-ready design, these earbuds let you groove through festive moments, whether it’s a family get-together or a lively playlist on the go. Get it at ₹1,299.

Gadgets and Home entertainment

Upgrade to the latest Windows 11 laptops, AI-enabled PCs, and gaming powerhouses with up to 45% off. Save more with bank discounts of up to ₹10,000 and No-Cost EMI options for up to 24 months. Those looking to upgrade their home entertainment can choose from over 500 of the latest Smart TVs — including QLED, Mini-LED, OLED 4K models — at lowest-ever prices on Amazon.in, festive discounts, and up to ₹20,000 cashback.

  • ASUS Vivobook 15,13th Gen,Intel Core i5: ASUS Vivobook 15 packs a powerful 13th Gen Intel Core i5 processor with 16GB RAM and 512GB SSD into a sleek, lightweight design. Its 15.6” FHD display, backlit keyboard, and 180° hinge make it ideal for students and professionals who want smooth performance, portability, and style for everyday work and entertainment. Get it at ₹48,990.
  • Apple iPad Air 11″ with M3 chip: This 11-inch iPad Air is built for life on the go — combining a brilliant Liquid Retina display, pro-level performance from the M2 chip, and all-day battery in a feather-light design. Whether you’re sketching ideas, editing content, or streaming your next binge, it keeps up effortlessly with style and power. Get it at ₹51,999.
  • Xiaomi 32-inch HD Ready Smart TV: Elevate your festive entertainment with this sleek smart TV featuring vibrant HD display and Vivid Picture Engine for stunning clarity. Experience immersive sound through 20W Dolby Audio speakers while accessing 10,000+ apps via PatchWall with built-in Chromecast. With dual-band Wi-Fi for smooth streaming and multiple connectivity options, this TV brings cinema-quality entertainment to your festive gatherings. Get it at ₹11,999.

Fashion and Beauty

Fashion and beauty enthusiasts will get up to 50-80% off on top brands like Libas, BIBA, Levi’s, U.S. Polo Assn, GAP, Lavie, Adidas, Titan, Mokobara, GIVA, Safari, Lakme, Michael Kors, Swarovski, Safari, Sassafras and more. Customers can also enjoy extra 10% cashback and special time-bound offers with 8 PM Deals (8 PM – 12 AM) and Express Deals (12 AM – 5 AM).

  • Libas Women’s Self Design Silk Blend Straight Kurta with Trousers and Dupatta: Celebrate the festive season in style with this Libas straight-cut kurta set, paired with chic trousers and a flowing dupatta. Designed in rich festive tones and graceful silhouettes, it’s perfect for card parties, family get-togethers, or simply adding a touch of sparkle to your everyday celebrations. With minimum 65% off on the set, it’s the easiest way to shine this festive season. Get it at ₹2,639.
  • Tommy Hilfiger Impact Intense Eau de Parfum: Tommy Hilfiger’s Impact Intense Eau de Parfum is a bold, amber-woody statement that brings boldness wrapped in sophistication. Crisp red apple and bergamot open the scent with a fresh, enticing spark, while a heart of warm chestnut, spicy cardamom, and ambary labdanum deepens the experience, laying a masculine base. Perfect for evenings, special occasions, or whenever you want to leave an impression. Get it at ₹7,090.
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Fresh and Everyday essentials

Customers get flat ₹400 cashback, along with ₹1 and ₹9 on Fresh storefront. First-time customers can enjoy a minimum ₹75 off on their first order. Additionally, get up to 70% off on everyday essentials with 60K+ top-rated products at lowest-ever prices. Enjoy overnight delivery on 10K+ products across 75+ cities.

  • Bikano Soan Papdi Premium: Indulge in the melt-in-your-mouth magic of Bikano Soan Papdi Milk — a classic Indian sweet with delicate, flaky layers crafted from gram flour, pure ghee, sugar, and milk. Garnished with crunchy almonds and pistachios, every bite is a nostalgic journey through festive joy. As a festive special, enjoy it at flat 50% off, making this sweet treat twice as nice. Get it at ₹140.
  • GO DESi Diwali Gift Box: Ignite Diwali delight with the GO DESi Hamper — a curated treasure trove of 17 festive favorites, from rich Kaju Katli and classic Barfis to tangy DESi Popz, a Toran, and glowing Diyas. Thoughtfully crafted to fill homes with sweetness, light, and tradition, it’s the perfect gift to share this season — and with 100% off, the joy of giving truly comes at no cost. Get it at ₹349.

Home, Kitchen and Outdoors

Choose from 2.4 lakh+ products in home furnishing, décor, storage, and lighting, with festive essentials starting at just ₹69. Additionally, enjoy same-day delivery on 6,300+ products across 20+ cities, covering 15,000+ pin codes.

  • DREAME L10 Prime Robot Vacuum and Mop: This festive season, welcome guests into a home that sparkles effortlessly with the Dreame L10 Robot Vacuum and Mop. With powerful suction, smart navigation, and an auto-cleaning mop system, it takes care of the mess while you enjoy the celebrations, and with up to 75% off, it’s the smartest way to make your festivities shine brighter. Get it at ₹31,999.
  • FIG Living Ori Table Lamp: Add a soft glow of elegance to your décor this festive season with the FIG hand-pleated lampshade table lamp. Crafted with delicate pleated detailing and a minimalist silhouette, it’s perfect for creating warm ambience in your living room, restaurant nook, or bedside table. And with up to 70% off, it's never been easier to light up your evenings in style. Get it at ₹2,324.

Alexa, Kindle and other devices

Echo smart speakers with Alexa, Fire TV devices, Kindle:

Get up to 50% off on Echo smart speakers and smart displays with Alexa, Fire TV devices, and Kindle.

Enjoy the convenience and comfort of reading anytime and anywhere with Kindle:

Flat ₹2,000 off on the all-new Kindle Paperwhite—the fastest and thinnest Kindle Paperwhite yet. Get it for ₹14,999.

Make the most of smart home living experiences with Echo smart speakers and smart displays, and Alexa smart home combos:

  • Flat 56% off on the Echo Pop Combo for Kids with Teddy Sleeve and Alexa Activity Kit. Get it for ₹3,499.
  • Flat 54% off on Echo (4th Generation) Combo with Wipro Simple Setup 9W LED Smart Bulb. Get it for ₹5,548
  • Flat 51% off on Echo Pop Combo with Wipro Simple Setup 9W LED Smart Bulb. Get it for ₹3,499.
  • Flat 50% off on Echo (4th Generation). Get it for ₹5,000.
  • Flat 41% on Echo Pop. Get it for ₹2,949.
  • Flat 19% off on Echo Dot (5th Generation). Get it for ₹4,449.
  • Flat 17% off on Echo Spot. Get it for ₹7,449.
  • Flat ₹5,000 off on Echo Show 8 (2nd Generation). Get it for ₹8,999.
  • Flat ₹3,000 off on Echo Show 10. Get it for ₹21,999.

Elevate your at-home TV viewing experience with Fire TV:

  • Flat 55% off on Fire TV Stick HD with Alexa Voice Remote. Save big by purchasing it for ₹2,499.
  • Flat 36% off on Fire TV Stick 4K with Alexa Voice Remote. Get it for ₹4,499.
  • Up to 60% off on Smart TVs with Fire TV built-in

Amazon Business

Enjoy up to 65% off across electronics, office equipment, appliances, and office décor and furniture, and explore a specially curated gifting catalogue with 10,000+ products from top brands—starting at just ₹199.

  • boAt Nirvana X TWS: Turn up the vibe with boAt Nirvana TWS Earbuds — powerful, crisp sound that keeps the party going, all-day comfort, and design that fits your lifestyle. From music marathons to catching up with friends, these earbuds make every moment immersive. Get it at ₹1,999.
  • Aquaguard Delight NXT Aquasaver 9-Stage Water Purifier: This festive season, gift your loved ones the purity of the Aquaguard Delight NXT Aquasaver 9-Stage Water Purifier. With advanced RO+UV+UF+MC technology, it ensures 99.9999% bacteria and 99.99% virus reduction, while saving up to 60% more water compared to regular purifiers. Sleek, efficient, and now available at 61% off, it’s the perfect way to bring health and elegance to your home celebrations. Get it at ₹8,499.
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Amazon Karigar and Saheli

Enhance your home decor with Smaart Craaft furniture and decor at up to 75% off, drape yourself in OISHANI SAREE GHOR's festive sarees at 85% off, embrace Durga Handlooms' authentic handloom sarees (65% off) and cotton dress materials (35% off), transform your living spaces with festive special home decor at 75% off, and equip your home with Satpurush's kitchen and home essentials at up to 85% off—all while supporting local artisans and women entrepreneurs across India.

Amazon Bazaar

This festive season, Amazon Bazaar brings exceptional value to budget-conscious shoppers with ₹300 cashback on orders above ₹1,499 and up to 50% off for first-time users. Explore daily deals on kitchen essentials, home basics, mobile accessories, and affordable fashion through this dedicated storefront that combines convenience with cost-effectiveness. With crazy low prices and an expanding selection, Amazon Bazaar remains the trusted destination for customers looking to maximise their festive shopping while spending less.

This festive season, the Amazon Great Indian Festival is the perfect time for customers to maximise their savings with GST benefits, exciting offers, and an unmatched selection.

Shoppers can explore over 1 lakh products and 30,000+ new launches from leading brands such as Samsung, Apple, Intel, Titan, Libas, and L’Oréal. Unmissable deals include the iPhone 15 at ₹43,749*, Samsung Galaxy S24 Ultra 5G at ₹71,999*, and up to 80% off across electronics, fashion, beauty, home, and everyday essentials.

Customers can also enjoy a 10% instant discount on SBI Credit and Debit Cards and EMI transactions, exclusive offers from other leading banks, and unlimited cashback with the Amazon Pay ICICI Bank Credit Card. Apart from this, the Navratri and Dussehra Store has everything you need to celebrate with style - from traditional décor to trendy electronics – featuring a minimum of 50% off on all festival essentials.

To check out all deals, click here.

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