Despite adding support for video in January 2022, Substack is generally perceived as a platform for podcasts and text. The impending ban of TikTok in the U.S. on Jan. 19 may cause that to change.
Starting Tuesday, live video was made available to all publishers on Substack, providing a potential alternative for creators monetizing their content, as well as users seeking to maintain the communities that have become a part of their lives.
Substack said live video provides its publishers with a way to engage with their audiences in real-time, as well as to leverage the platform’s network and collaborate with fellow publishers.
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