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Free with Prime

Ask more of your AI assistant

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Alexa+ is our smartest, most proactive AI assistant yet—get full access for free with a Prime membership.

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Ready wherever you are

Your personal AI assistant is on Alexa.com, in the Alexa app, and, for Prime members, across all compatible devices.

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Gets more done

Alexa works for you with smarter shopping, hundreds of services, and easier access to Prime benefits.

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Easy to talk to

Talk naturally, flow freely between topics, and ask about anything.

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Tailored to you

Alexa+ offers personalized entertainment, deal tracking on favourite items, and home management that keeps things just the way you like.

Compare Alexa+ plans

Free

$0/month

A focused Alexa+ AI experience on desktop and app

Focused AI with limited daily usage**
Available on Alexa.com and the Alexa app. The original Alexa continues to be available on Echo and Fire TV devices
Easy list and shopping management with Amazon and other retailers
Smart home control from your computer and mobile
5GB photo and video storage
And coming soon, hundreds of services from your favourite brands
BEST VALUE

Prime

Free with Prime membership*

An advanced Alexa+ AI experience with all of Prime

Unlimited daily usage**
Available everywhere across Alexa.com, the Alexa app, Echo devices, and Fire TV
Easy list and shopping management with Amazon and other retailers
Smart home control from your computer and mobile, as well as with voice across devices
Unlimited photo and 5GB video storage
The latest models and advanced AI capabilities
Hundreds of services from your favourite brands

Prime benefits included

All Prime benefits for your household, with fast, free shipping, Prime Video, Amazon Music, and more

Standard

$27.99/month + tax

An advanced Alexa+ AI experience without Prime

Unlimited daily usage**
Available everywhere across Alexa.com, the Alexa app, Echo devices, and Fire TV
Easy list and shopping management with Amazon and other retailers
Smart home control from your computer and mobile, as well as with voice across devices
1.5TB photo and video storage
The latest models and advanced AI capabilities
Hundreds of services from your favourite brands
*Prime membership $9.99/month + tax after free trial (if applicable). Learn more.
**Usage must comply with our policies.

Alexa+ has entered the chat

Go to Alexa.com to dive deep into topics, have Alexa summarize lengthy emails or documents, draft messages, create images, plan trips, and more. Best of all, it’s free. Try it at Alexa.com.

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Ready wherever you are

Start conversations on one device, then pick up right where you left off on another. Chat at home or on-the-go, keep conversations going on Echo devices around your home, and type to chat with Alexa on your browser.
Learn more about availability across devices.

Alexa app

Alexa app

Pick up where you left off on-the-go. Just chat with Alexa on mobile.

Echo devices

Echo devices

Start a conversation on your Echo device. Pick it back up anywhere.

Fire TV

Fire TV

Ask Alexa to find music or a movie1 that fits your mood.

Amazon Music app

Amazon Music app

Ask Alexa about the song that's playing, play similar music, and more.

Does more for you every day

Plan a vacation with Tripadvisor, book a restaurant with OpenTable, and more. Alexa works with hundreds of devices and services across entertainment, booking, and smart home with even more coming soon.

Grid of app icons including Amazon Photos, Spotify, RCA Records, Apple Podcasts, Apple Music, Ring, Yelp, Fodor's, Hue, TripAdvisor, Amazon Kids+, Amazon Music, Eero, Audible, and iHeartRadio.

Your conversations, your way

Talk naturally

Say anything, then flow right into other requests or topics.

Jump right in

If you need to interrupt the conversation, Alexa adapts.

Pivots welcome

Change the topic halfway through. Alexa keeps the context.

Uniquely yours

Alexa remembers your preferences, and gives you customized answers.

*Some features represented are in development and will be released in future updates.

Yours. Truly.

Alexa remembers your preferences to make the experience feel tailored to you. Find the name of that song you love, discover new favourite shows or recipes, have Alexa create unique bedtime stories, and more. Explore more ways to use Alexa+..

Intelligence that’s right at home

An Alexa+ home learns and adapts to you, delivering personalized highlights, suggesting helpful routines, and proactively managing your home, while keeping you as informed as you want to be—and you can keep an eye on it all from an Echo Show and Fire TV.

Echo Show displaying Smart Home interface on a kitchen counter while someone chops vegetables on a cutting board. Screen shows Living Room, Cameras, Lights, and Security controls.
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Keep tabs on what matters

From your pets to security, Alexa+ can show you customized highlights.2

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Speak your routines to life

“Alexa, wake me up with lights and coffee at 7 AM.” It's that simple.

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Stay one step ahead

Alexa+ learns your patterns and will let you know about unexpected changes, like unlocked doors.

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Bring your home together

With Alexa+ and Ring, watch and control your home from your Fire TV3 or Echo Show.

Got Prime?
You’ve got Alexa+

Prime members have free, full access to Alexa+ (at no additional cost), plus all the benefits of membership—including personalized deals and entertainment recommendations, fast, free shipping on millions of products, access to Prime Video, Amazon Music, and more.

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Designed for Alexa+

Limited Time Offer: Non-Prime customers can try Alexa+ for free on any eligible Echo device when you buy. No subscription required. Alexa+ is free with Prime.

From crystal-clear sound to cutting-edge smart home features, our newest devices merge thoughtful hardware with the ambient intelligence of Alexa+, creating a customizable, connected experience.

Trust is built into
Alexa+ by design

Learn more about Alexa+ Trust & Privacy

Private

Alexa+ is designed with built-in protections to safeguard your privacy and keep you in control.

Secure

Layers of security help keep your experience safe and your data secure.

Trusted

Alexa+ is built and tested to deliver a trusted experience.

Frequently asked questions

Where can I use Alexa+?
All customers can access Alexa+ on Alexa.com and the Alexa app for free. Download the Alexa app from the app store. Prime or a separate subscription is required to access Alexa+ on your Alexa+ compatible devices.

What subscriptions are available for Alexa+?
There are three ways to get Alexa+

  • Prime: Prime members get full access to Alexa+ across compatible Alexa+ devices (Echo and Fire TV), on Alexa.com, and in the Alexa app for free. This is a new free benefit included with the Prime membership. With Alexa, Prime benefits are more rewarding and easier to access with smarter shopping, deal scouting and personalized content recommendations on Prime Video, Amazon Music, and more.
  • Standard: If customers do not want Prime, but want access to Alexa+ on their compatible devices (Echo and Fire TV), customers can get the Standard plan for $27.99/month + tax. This plan includes full access to Alexa.com and the Alexa app as well.
  • Free: Try a limited Alexa+ experience for free on Alexa.com and in the Alexa app ($0/month). For access to Alexa+ on compatible devices (Echo and Fire TV), a Prime membership or Standard subscription is required.

What do you get with the Free plan?
Non-Prime customers can try a free and limited experience of Alexa+ on Alexa.com, in the Alexa app, and through app supported devices. This experience gives customers daily, limited access to Alexa+ on your browser and in the Alexa app. Usage limits refresh regularly, so each day may differ based on your activity and overall demand.

What is the difference between the Prime plan and Standard plan?
When you join Prime, you get full access to Alexa+ across compatible devices, Alexa.com, and in the Alexa app, in addition to all the benefits of Prime including fast, free delivery on millions of products, Prime Video, and much more. As part of your Prime benefits, you also get unlimited, full resolution Amazon Photo storage and 5GB of video storage. With this plan, full access to Alexa+ is included for free with an active Prime membership. The Standard plan gets you full access to Alexa+ across compatible devices, Alexa.com, and in the Alexa app but without any Prime benefits. Our Standard plan also comes with 1.5TB of Amazon Photos storage.

Is there a free Alexa+ experience on devices?
No, there is not a free experience for Alexa+ on Echo and Fire TV. If you prefer using the original Alexa, it will remain available on your devices.

What devices are compatible with Alexa+?
Alexa+ will work across various Echo devices and Fire TV, including certified refurbished and used devices. Learn more about what device you have here.

  • Alexa+ will work on most Echo devices. Certain older generation Echo devices will continue to use the original Alexa and include Echo Dot 1st Gen, Echo 1st Gen, Echo Plus 1st Gen, Amazon Tap, Echo Show 1st Gen, Echo Show 2nd Gen, and Echo Spot 1st Gen. Alexa+ will not work on Echo Buds 1st Gen.
  • Compatible Fire TV devices include Fire TV Cube (3rd Gen), Fire TV Stick 4K Max (2nd Gen), Fire TV Stick 4K Plus, Fire TV Stick 4K (2nd Gen), Fire TV Stick 4K Select and Fire TV Stick HD (2nd Gen), as well as Amazon Ember Mini-LED Series, Amazon Ember Artline, Amazon Ember QLED Series, Amazon Ember 4-Series, Amazon Ember 2-Series, Hisense E7, Hisense QD8, Hisense QD8 Pro, Hisense U6, Hisense U7, TCL QM6 and TCL F8D.

Can I try Alexa+ for free?
All customers can try a free and limited Alexa+ experience on Alexa.com and in the Alexa mobile app. If eligible, customers can try Alexa+ on a compatible device with a 30-day Prime free trial or a 30-day free trial with the Standard Alexa+ plan.

What languages are available with Alexa+?
Alexa+ is currently available in English and French for customers in Canada. In Canada, device language must be set to “English Canada” or “French Canada” to use Alexa+ on your device. To change your language settings, go to the Alexa app, or on-device by going to Settings > Device options > Device Language.

Can my child access Alexa+ on their Kids Edition Echo devices?
Yes, Alexa+ is an assistant for the whole family. Parents can make the Alexa+ experience available to their kids on their Kids Edition Echo devices or by creating and enabling a child profile with Verifiable Parental Consent (VPC). Parents can set up a device to run Alexa+ Kids exclusively, or, if the device is shared by members of the household, parents can also set up a voice ID for their kids, so the device will turn on Alexa+ Kids when an enrolled child is recognized. When an enrolled child profile is identified by voice ID or through a device with Amazon Kids enabled, our existing multi-layered content moderation controls are extended with additional guardrails that are purpose-built for children.

Will Amazon Kids+ work with Alexa+?
Alexa+ is compatible with Amazon Kids+. With Alexa+ and an Amazon Kids+ subscription, you'll have access to new Amazon Kids+ features like Stories with Alexa and Explore with Alexa. If you don't already have Amazon Kids+ and are eligible for a free trial, you can try Amazon Kids+ for free for 30 days.

Will the original Alexa still be available?
We're positive you'll love all that Alexa+ has to offer—greater intelligence, more conversation and a striking array of new, proactive capabilities. However, if you prefer using the original Alexa, it will remain available on your devices.

1Certain content, apps, and services may require separate subscriptions.

2Compatible Ring subscription required (sold separately).

3Available on Fire TV Cube (3rd Gen), Fire TV Stick 4K Max (2nd Gen) Fire TV Stick 4K Plus, Fire TV Stick 4K (2nd Gen), Fire TV Stick 4K Select and Fire TV Stick HD (2nd Gen), as well as Amazon Ember Mini-LED Series, Amazon Ember Artline, Amazon Ember QLED Series, Amazon Ember 4-Series, Amazon Ember 2-Series, Hisense E7, Hisense QD8, Hisense QD8 Pro, Hisense U6, Hisense U7, TCL QM6 and TCL F8D.