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APE: Author, Publisher, Entrepreneur-How to Publish a Book Paperback – December 10, 2012

by Guy Kawasaki (Author), Shawn Welch (Author)
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"Essential reading (and reference) for modern authors, regardless of experience."
- Kirkus Book Reviews

"Nuts, bolts, and inspiration too. Once again, Guy delivers, kicking the shiitake out of anyone who would tell you that you shouldn't, wouldn't or couldn't write a book."
-Seth Godin
Author and founder of The Icarus Project.

This version of APE was updated with the most recent content, facts, figures, tools, and resources on Jan 25th, 2013. To see what content has been added since the last update of APE please visit apethebook.com/updates. This is version 1.1 (Austen).

In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, "There must be a better way."

With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers. APE's thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing"--that is, when writers who love their craft control the publishing process and produce high-quality books.

APE is 300 pages of step-by-step, tactical advice and practical inspiration. If you want a hype-filled, get-rich-quick book, you should look elsewhere. On the other hand, if you want a comprehensive and realistic guide to self-publishing, APE is the answer.

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  1. Print length
    410 pages
  2. Language
    English
  3. Publication date
    December 10, 2012
  4. Dimensions
    5.5 x 1.03 x 8.5 inches
  5. ISBN-10
    0988523108
  6. ISBN-13
    978-0988523104
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About the authors

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  1. Shawn Welch

    Shawn Welch

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Shawn Welch is the author of multiple iOS books, and co-author to the WSJ bestselling book, APE: Author, Publisher, Entrepreneur--How to Publish a Book.

    Prior to his time as an author, Shawn spent four years as the Sr Media Editor for Pearson Education in Boston, MA; one of the largest publishing companies in the world. At Pearson, Shawn helped pioneer many of the early efforts in rich ebook platforms and designs. He has worked closely (on the inside) on the development of ebooks from the earliest Kindle, to the latest iPad.

    As a developer of iOS apps, he works as the chief iOS designer/developer for Kelby Media Group (Scott Kelby). Throughout his career he has worked on apps with Google and Adobe, and continues to program today.

    Shawn speaks regularly at conferences and events. For more information visit his website, anythingsimple.com

    See more on the author's page
  2. Guy Kawasaki

    Guy Kawasaki

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    Full content visible, double tap to read brief content.

    Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

    See more on the author's page
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Customer reviews

4.6 out of 5 stars
1,231 global ratings

Customers say

Customers find this book to be a comprehensive guide to self-publishing, packed with resources and well-researched content. They appreciate its down-to-earth practical guidance, making it a must-read for aspiring writers, and one customer notes it serves as an indispensable point of reference. The book breaks down the publishing process into easy-to-understand steps, and customers value its insightful approach from start to finish.

Select to learn more

Information contentHelpfulReadabilitySelf-publishingInsightWriting styleBook for authorsEase of follow
236 customers mention "Information content"228 positive8 negative

Customers appreciate the book's comprehensive content, which is well-researched and loaded with resources.

"...Organized and informative, APE is a go to book for self publishers that is current, savvy and informative. Hat tip to Kawasaki and Welch." Read more

"...and entrepreneurship, but A.P.E. is absolutely the most practical, thorough and useful guide for integrating all three...." Read more

"...APE is a well-written, comprehensive guide not just for writing a book, but negotiating your way through the maze of publishing and marketing options..." Read more

"...Unbelievably good deal, thank you! APE is well researched and organized and provides what I need at this time to efficiently publish a..." Read more

187 customers mention "Helpful"186 positive1 negative

Customers find the book extremely helpful, providing practical guidance that is particularly useful for new authors.

"...I found it so useful, I bought the hard copy. There's helpful, useful, and necessary information in every chapter; no matter what your goals may be...." Read more

"Extremely helpful and explanatory. Full of ideas and practical advice that can be implemented by anyone who wishes to follow the advice of this book." Read more

"This book is a great resource if you're trying to find ways to self-publish. I will show you not just a way, but to prevent making costly mistakes" Read more

"...with the addition of Mr. Welch's wealth of experience, this is a practical and honest overview of the process and the services available to..." Read more

178 customers mention "Readability"170 positive8 negative

Customers find the book highly readable, describing it as a must-read for anyone interested in modern publishing.

"I enjoy reading Kawasaki's books. He's easy to read & his enthusiasm comes through his writing but I'm stuck just how practical or actionable his..." Read more

"...The interior design is beautiful, clear, every bullet makes sense. The quality is undistinguishable from any big publishers print copy of this genre...." Read more

"Great book for people looking to write a book themselves. It is a great read with excellent reference points and details of what not to do...." Read more

"...I like that this consolidates the three parts of the process. An easy read! It also gave me a better understanding of different publishing options...." Read more

152 customers mention "Self-publishing"150 positive2 negative

Customers find this book to be a comprehensive guide to self-publishing, providing great information about the self-publishing revolution and creating a road map of today's publishing process.

"...a Book presents, in appealing and organized form, authorship, publishing, and entrepreneurship as the necessary components for successful “Artisanal..." Read more

"Well, this book proves one thing: it is possible to write, publish, market and sell a book because I bought one...." Read more

"Helpful guide for current (2013) self-publishing, especially on Amazon. Helpful reminder it takes time and work...." Read more

"The authoritative book on self publishing...." Read more

90 customers mention "Insight"87 positive3 negative

Customers find the book enlightening and packed with wisdom, delivering hundreds of actionable insights for authors.

"...Mr. Kawasaki's inspiring, straight-forward, and complete treatise on self-publishing lead me to the conclusion I was sitting in a windowless office..." Read more

"Insightful, valuable and thorough resource for independent authors. APE covers practically every aspect of self-publishing and promoting your book...." Read more

"...APE is by far the best. It is fresh, insightful and practical...." Read more

"...I particularly loved the enchanting yet relevant quotes that began each chapter--again, inspiring...." Read more

82 customers mention "Writing style"79 positive3 negative

Customers appreciate the writing style of the book, describing it as a well-written and pragmatic guide to self-publishing, noting that writing the manuscript is the comparatively easy part of the process.

"Quite simply wonderful, well written, easy to understand and this book cuts to the chase when it comes to the pro's and cons of publishing and self..." Read more

"Writing the manuscript is the comparatively easy part. APE is a well-written, comprehensive guide not just for writing a book, but negotiating your..." Read more

"...I love the writing style, crisp, to-the-point, punctuated here and there with witty remarks. I love the philosophy and ethics of this author...." Read more

"One of the authors worked at Apple. His writing style is smooth, informative, and funny in a gentle way...." Read more

79 customers mention "Book for authors"78 positive1 negative

Customers find this book essential for aspiring authors, particularly those who want to become self-published authors, with one customer noting it contains everything needed for first-time writers.

"Excellent book for all aspiring writers. It explains self publishing in language anyone can understand...." Read more

"...A must-have for first time author/publishers." Read more

"It's a great guide for new writers - I'm writing a book and it's really useful to have APE around..." Read more

"...(an extremely talented author with lots of geek-smart to boot)...." Read more

71 customers mention "Ease of follow"69 positive2 negative

Customers find the book easy to follow, appreciating its concise steps and clear breakdown of the publishing process.

"...This book really comes in the right time and right place for me, simple and concise; it targets every important aspect of the whole process..." Read more

"...manage to be very upbeat without being deceptive. Concise, easy to follow, logical, APE is an indispensable guide to the entrepreneurship required..." Read more

"...Kawaski writes with humor and is straightforward in laying out the steps necessary to self-publish a book, including but not limited to design,..." Read more

"...Use affiliate links for your ebooks. Simple, but brilliant. * Enthrill Books method of selling e-books. * Book cover design tips...." Read more

Top reviews from the United States

  • BM
    5.0 out of 5 stars All you need to know about self-publishing your book!
    Reviewed in the United States on December 30, 2012
    Format: KindleVerified Purchase
    At the beginning of the book, the authors ask: "Will your book add value to people's lives? . . . if your answer is affirmative, there's no doubt that you should write a book." Well, there is no doubt in my mind that APE passes the test. If you have a family member or friend who has a dream of writing a book, do them a favor and buy this book for them. It will be the greatest gift of encouragement that you can give them, as it will show them, step by step, that the dream is possible! If you are thinking of writing a book yourself, this is an indispensable tool in your writer's kit. Even if you are a published author, this book provides a wealth of information.

    It seems to me that there is nothing important about self-publishing that the book doesn't cover: from the crucial tasks of how to edit your book, and how to avoid the dreaded "self-published look," to how to sell your book--it's all here and more.

    The book offers so much practical advice that it's hard to know where to begin to list all the nuggets. It would make the review too long and long reviews are not read. So, just a few points:

    1. Reading the "Tools For Writers" chapter will definitely save you a lot of headaches as you will have preempted the nightmares of incompatibilities, down the line, when you are dealing with the people, sites and services that will need to work with your file.
    2. For Print on Demand: who knew about The Espresso Book Machine ("Books Printed In Minutes At Point Of Sale.") I like the idea that you can use this service, for example, to proofread your book in a printed format.
    3. There is even a service called Kindlegraph to enable you to "autograph" your ebook.
    4. The book has 400 other hyperlinks to a wealth of practical tools and resources. If you will be reading the paperback edition, you can easily access all of these links from the "Link Library" on the book's website: ape the book dot com - try it now. You won't be asked for any passwords or other cumbersome sign ups! An incredible gateway to so many useful tools that are out there.
    5. How to avoid being ripped off by "crooks and bozos." Some tools: Preditors and Editors and Writer Beware.
    6. How to optimize your title and subtitle so that it contains the keywords that people search for in your category. Very important. Hint: use Google Adwords keyword tool.
    7. Getting reviews for your book, a crucial aspect of marketing the book. I don't know about you, but finding out that I can hire the Amazon Mechanical Turk service to source bloggers who might review my books was a find. There are many great ideas for marketing your book listed in APE.

    APE is also written in Kawasaki's trademark style: succinct, short paragraphs, with bulleted lists and lots of white space--all of which make the book easier to read, without having to wade through dense, long paragraphs to find the usable material.
    One person found this helpful
    Helpful
     Report
  • Dog Brindle
    5.0 out of 5 stars I'm an Ape'r Now
    Reviewed in the United States on April 10, 2013
    Format: PaperbackVerified Purchase
    APE
    Author ~ Publisher ~ Entrepreneur
    Guy Kawasaki
    Shawn Welch

    Guy Kawasaki has written several bestsellers, Enchantment, What the Plus, The Art of the Start.
    Shawn Welch also has written three books but in his genre. I haven't a clue what they are about, way too technical for me.

    As a member of the ape Community on Google+ and since I've written my own first book.

    ONE TWO ONE TWO
    a g h o s t s t o r y

    Destined to be on every book shelf in N. American and Britain.
    What the heck, S. America, Australia,
    Europe and the Orient. Did I mention Africa?
    Amazon, Kindle, Barnes and Noble, where ever.
    On every Kindle ever sold.
    In every Library around the world!

    I even want it reviewed on Amazon
    as many times as ape is.

    Oh! Did I mention I am self-publishing.

    Hey!

    I'm sixty-three,
    I can't wait for a traditional publisher
    to tell me I have a best seller on my hands.
    Times: "they-are-a-wasting."

    Big deal, if it makes money.
    That's not my motive.
    All I want is a book.
    A book to hold in my hands.
    or a Kindle if I had one.
    A story someone might like to read.
    And really enjoy.
    Which of course they will.

    I just had too get this book.
    Everyone was raving about it.
    ape this, ape that,
    Guy this, Shawn that.
    Everyone "goo goo gaa gaaing" about them.
    Especially Guy.
    I'm jealous!

    ape what a strange name for a book, I thought.

    So, I typed ape, in the Amazon search box
    and searched their books for ape.
    There it was...
    and there it was a lot cheaper on Kindle.
    Almost 1/2 price.
    If I had a Kindle I would have used that,
    because there it was, in black and white
    a lot cheaper.

    Kindle the future of books.
    What? A gorilla tearing up the city.
    Is that a man in a costume
    from one of those old Japanese films.
    Is that the Empire State Building in his hands.

    I had to have it. I ordered it.
    It came, I read, I will conquer.

    THE REVIEW

    The first chapter:
    Question? Should you write a book?

    Answer: Umm...too late, I've already written the book. I mentioned it earlier. Remember?

    ONE TWO ONE TWO.
    a g h o s t s t o r y

    Talking about putting the horse before the cart. But for someone just beginning. He tells it like it is and then asks, man to man like,

    Will your book add value to people's lives?

    I had to ponder that question.
    Yes, I said. My book will.

    He also asks, is my heart into it?

    Of course. I've been up for months,
    working late into the night, many a night.
    Hardly sleeping.
    No pay, rarely showering, hardly eating.
    Shunning friends.
    Yes, is my answer my heart is into it.

    He lists two bad reasons for writing a book,
    You listen to others,
    They are saying you've got a story there, young man.
    and money, bad, the root of all evil.
    I don't want any of it.

    Are You Kidding, Dog?

    Works for me, I don't listen to anyone, and money
    never had it, so I won't miss it.

    Would be nice, to have a hit, best seller.
    Now that's what I want.
    I'm "shooting for the stars."
    I believe in myself.

    They go on to talk about Traditional Publishing which isn't new to anyone. We all know how long it takes to get from idea-editor-publisher-to you. Too long.

    We all know they fleece the crap out of you. So, nothing new there. There used to be a stigma about self-publishing but no more. To be published by an established publisher would be great, but it rarely happens and I'm not waiting. I hope you aren't either.

    Many a good book "never" got published just for this reason alone. If a publisher doesn't like your work, it's filed into bin 13, the garbage. More likely it sits on the corner of his desk awaiting him to read it. Months could go by. Like I said, I don't have time.
    I have other stories I want to tell.

    They explain the advantages and disadvantages of self publishing. The escalating rise in Ebook sales.
    Tools to use. Right down to what type of computer you should be using, a MacBook Air. Not cheap.

    ape starts off with, "How to write your book." Like I said. Too late.
    Remember: ONE TWO ONE TWO

    But for others. Articulately explained, along with financing, money you'll make, editing and how to avoid that self published look. Interior and cover design with lots and lots of tips.

    ape also explains in depth, how it all works: online ebooks, direct sales, marketing, print-on-demand and how to sell your book, direct sales, converting files, the tools needed, testing, How to set up Pay Pal, using Smashwords, Createspace etc., uploading, pricing, audio and foreign languages, legal issues, using Amazon and other sites, building your brand name, choosing a platform, profiling and sharing on social media, blogging, finally getting reviews.

    This book is jam packed full of useful dynamic information. Using the ape format. I'm trying to follow, step by step.

    Unfortunately, I'll be doing all the work myself against ape's principles. But you "gotta do what you gotta do."

    Easy to read, you can almost hear Guy talking as you read, and I've never heard his voice. Strange. Plus it is explained so well, I even understand. Any ape'r
    can too!

    I highly recommend this book for anyone
    self-publishing for the first time or for the one hundred time. You will learn something that's for sure. It's an education in itself but then... A Dog's never to old to learn new tricks.

    I'll be a monkey's uncle, I'm an ape'r.
    I give it two thumbs up!

    A great read,
    Michael Estey
    Helpful
     Report

Top reviews from other countries

Translate all reviews to English
  • Vijay Menon
    5.0 out of 5 stars Sufficiently Inspired to APE myself
    Reviewed in India on January 29, 2017
    Format: KindleVerified Purchase
    I have been struggling to complete and publish some of the stuff I have been collecting over the past few years (Yes, years). Now, I feel that the time could not be more right, I have set off on my APE adventure.

    The book is well structured, fairly easy to understand, and helps aspiring authors to get their act together. Some people might think, that they already know everything that's written in this book, but IMO the structure and the logical flow really help put those thoughts in order. Additionally, I love the call to action, for all of us, the aspiring APEs.

    Thank for this book, Guy and Shawn, I am inspired to continue pursuing my dream.

    I have returned to my list, culled or archived some of the less promising stuff (IMHO), selected one story which looks sort of promising (already 4000 words), synced it across my iPad and MacBook Air (using OneDrive), and that I will published that into kindle singles in 6 weeks or 42 days from now (March 13th 2017 - I am superstitious, 13 is sort of lucky for me... Go figure)
    Report
  • Tana Heminsley
    5.0 out of 5 stars Truly THE source for Self-Publishing and the next generation entrepreneur!
    Reviewed in Canada on March 7, 2013
    Format: KindleVerified Purchase
    I'm in the process of self-publishing my first book and a friend recommended I watch the YouTube Video with Guy Kawasaki on his new book APE.

    Once I did, I was hooked! I downloaded the Kindle app for my Mac computer and purchased Guy's book.

    He's done all the research so I can follow my core principle for publishing this book - do it with ease (well as much as possible given the intricacies of the process of publishing).

    The links and royalty calculator were very helpful and I have made my final decisions regarding who to sign up with, based on Guy's book.

    He has everything I needed to understand - from the beginning of the process as an Author, to how to market it.

    And by crowdsourcing it to so many people, he has included 99.99% of the information required for today! I can definitely see many more editions in the future as he continues to be THE Source for Self-Publishing and the next generation entrepreneur!
    Report
  • M. Guy Morant
    5.0 out of 5 stars Une personnalité de la Silicon Valley se fait autoéditeur numérique
    Reviewed in France on May 11, 2014
    Format: PaperbackVerified Purchase
    Guy Kawasaki est un homme d'entreprise connu pour avoir « évangélisé » la marque Apple. Après avoir publié plusieurs livres à compte d'éditeur, il a décidé de franchir le pas et de s'initier à l'autoédition numérique. Sa démarche est celle d'un entrepreneur, mais il reste toujours accessible et humain. À mon sens, il s'agit du meilleur livre sur le sujet, en tout cas du plus complet, car il couvre tous les aspects de la question. Petit bémol : l'auteur disposait déjà d'une solide base de lecteurs avant son aventure numérique. Il est permis de se demander ce qui serait advenu s'il avait été un parfait inconnu.
    Report
  • NicolaFocci
    5.0 out of 5 stars Awesome!
    Reviewed in Italy on December 18, 2013
    Format: KindleVerified Purchase
    Very well written and very useful. It's like an encyclopedia of e-book managing, full of tricks and interestings anecdotes. The "Entrepreneur" part is precious.
    Report
  • Christians Lesesessel
    5.0 out of 5 stars Pflichtlektüre für (zukünftige) Self-Publisher
    Reviewed in Germany on April 6, 2015
    Format: KindleVerified Purchase
    Guy Kawasaki und Shawn Welchs Buch "APE - How to Publish a Book" will ein praktischer Leitfaden für Autoren sein, die ein Buch im Selbstverlag (Self-Publishing) veröffentlichen möchten. Das Buch zeigt Schritt für Schritt, was man als Autor beachten muss, bis ein Buch bei einem Online Buchhandel oder in einem Buchladen zu kaufen ist.

    Die beiden Autoren finden aus meiner Sicht hierfür eine sehr gute Mischung aus Hintergrundinformationen und praktischen Tipps & Tricks.

    Das Buch ist in drei Teile untergliedert: APE = "Author" + "Publisher" + "Entrepreneur".

    Der erste Teil "Author" beschäftigt sich mit den Grundlagen des Selbstverlags (Self-Publishing), welche Werkzeuge (Textverarbeitung, etc.) und Schreibtechniken man verwenden sollte und welche Finanzierungsmöglichkeiten es für ein Buch-Projekt ohne traditionellen Verlag gibt.

    Im zweiten Teil "Publisher" wird der Weg beschreiben, wie man als Autor vom Buch-Manuskript zum fertigen publizierbaren Buch kommt, dass über die verschiedenen Self-Publishing Plattformen oder Print-on-Demand vertrieben werden kann.

    Das abschliessende Kapitel "Entrepreneur" beschäftigt sich mit der Vermarktung des Buches über die verschiedenen Self-Publishing Plattformen (Amazon Kindle Direct Publishing, Apple iBook, etc.) und wie man als Autor seine "Marke" aufbaut (Social Media).

    Was das Buch für mich sehr lesenswert gemacht hat ist die Tatsache, dass Guy Kawasaki und Shawn Welch das Buch selbst im Self-Publishing verlegt haben. Und genau diese praktische Erfahrung spürt man in jedem Kapitel.

    Als Käufer des eBooks geniesst man ein zusätzliches Privileg (zumindest wenn man bei Amazon Kindle gekauft hat). Die Autoren aktualisieren das Buch fortlaufend. Diese Aktualisierungen (Versionen) des Buchs kann man kostenlos herunterladen. Somit hat man das Buch immer in der aktuellsten Version als Nachschlagewerk zur Verfügung.

    Es gibt jedoch einen Nachteil des Buches: APE ist für Autoren in den USA geschrieben. So nützen manche Information einem Autor aus Deutschland nicht viel (z.B. Firmen, die ein Lektorat anbieten).

    Insgesamt ist das Buch ist sehr zu empfehlen für (zukünftige) Autoren, die im Self-Publishing (Eigenverlag) veröffentlichen möchten.
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