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The Art of Thinking Clearly Paperback – May 6, 2014

by Rolf Dobelli (Author)
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"A serious examination of the faulty reasoning that leads to repeated mistakes by individuals, businesses, and nations…In this fascinating book, Dobelli does not offer a recipe for happiness but a well-considered treatise on avoiding ‘self-induced unhappiness.’” — Booklist (starred review)

The Art of Thinking Clearly by world-class thinker and entrepreneur Rolf Dobelli is an eye-opening look at human psychology and reasoning — essential reading for anyone who wants to avoid “cognitive errors” and make better choices in all aspects of their lives.

Have you ever: Invested time in something that, with hindsight, just wasn’t worth it? Or continued doing something you knew was bad for you? These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better decisions.

Simple, clear, and always surprising, this indispensable book will change the way you think and transform your decision-making—work, at home, every day. It reveals, in 99 short chapters, the most common errors of judgment, and how to avoid them.

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  1. Print length
    384 pages
  2. Language
    English
  3. Publisher
    Harper Paperbacks
  4. Publication date
    May 6, 2014
  5. Dimensions
    5.31 x 0.86 x 8 inches
  6. ISBN-10
    0062219693
  7. ISBN-13
    978-0062219695
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Editorial Reviews

Review

“A fireworks show of insights into how our minds work. If you want to avoid tripping on cognitive errors, read this book.” — Iris Bohnet, Professor and Academic Dean, Harvard Kennedy School, Director of the Harvard Decision Science Laboratory

“Dobelli examines our most common decision-making failings with engaging eloquence and describes how to counter them with instructive good sense.” — Robert Cialdini, author of Influence

“…a serious examination of the faulty reasoning that leads to repeated mistakes by individuals, businesses, and nations…In this fascinating book, Dobelli does not offer a recipe for happiness but a well-considered treatise on avoiding ‘self-induced unhappiness.’” — Booklist (starred review)

“…easy-going prose…what [Dobelli] does is pinpoint exactly the assumptions, bias and illusions that shape our thinking and decision-making processes in both business and personal relationships that can cost us dearly as individuals and as a society.” — Financial Times

From the Back Cover

We are all guilty of cognitive biases, simple errors we make in day-to-day thinking. But by knowing what they are and how to identify them, we can avoid them and make better choices. The Art of Thinking Clearly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic activity—all we need is less irrationality. Simple, clear, and always surprising, this book will change the way you think and transform your decision making. From why you should not accept a free drink to why you should walk out of a movie you don't like, from why it's so hard to predict the future to why you shouldn't watch the news, The Art of Thinking Clearly helps solve the puzzle of human reasoning.

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About the author

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Rolf Dobelli

Rolf Dobelli

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ROLF DOBELLI, born in 1966, is a Swiss novelist, writer and thinker. He received his PhD from the University of St. Gallen, Switzerland. He is the founder of WORLD.MINDS, an international community of the leading personalities in science, business, geopolitics, and the arts. His books have been translated in 47 languages. Rolf Dobelli lives in Switzerland. He is married to the novelist Clara Maria Bagus. They have two children.

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Customer reviews

4.5 out of 5 stars
7,514 global ratings

Customers say

Customers find the book insightful, with thought-provoking ideas that provoke both thought and conversation, and appreciate its highly readable format. Moreover, the content is explained in a simple manner, making it a useful reference book with helpful examples. Additionally, the book features short chapters, concise summaries, and storytelling elements, with one customer noting it's written as a weekly column.

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InsightReadabilityUseEase of understandingWriting styleShort chaptersContent clarityStorytelling
125 customers mention "Insight"109 positive16 negative

Customers find the book very insightful, with thought-provoking ideas and concepts in many chapters that provoke both thought and conversation, helping them gain perspective on life.

"Insightful, reflective and applicable. It is a book of enlightenment. If you want a greater understanding of purpose in life this is a must read. Ron" Read more

"Fascinating, thought provoking, but also overwhelming, so it may have to be read more than once. I suggest reading it with a notepad handy...." Read more

"...Very insightful and has information about biases and fallacies that prove to be useful all the time." Read more

"...as in if you’re only going to read one book make it this one it’s very informative i really respect the woman that suggested this book she a top..." Read more

105 customers mention "Readability"98 positive7 negative

Customers find the book highly readable with an easy-to-understand format, and one customer notes it's particularly suitable for busy people.

"A good read and so thought provoking" Read more

"Easy going book with interesting details. Simple format and easy to read. Though many were read earlier but Rolf presentation made it enjoyable...." Read more

"...Easy to read, captivating, and potentially life-changing. Understand yourself and think your way to a brighter future." Read more

"Good read!" Read more

65 customers mention "Use"59 positive6 negative

Customers find the book very useful as a reference, appreciating its helpful examples and informative content. One customer mentions it serves as a logic fallacy checklist, while another considers it one of the top-10 life skills books.

"great info for contemplating how things are done great book highly recommended you will find things you may not agree with but he explains things..." Read more

"Very useful and handy. Each topic is written in small chapters with simple example of which makes reading easier to capture a key message...." Read more

"Very helpful read. Would definitely recommend to others." Read more

"This is a lucid book with clear examples showing how easily we can make wrong decisions ...." Read more

29 customers mention "Ease of understanding"25 positive4 negative

Customers find the book easy to understand, with many noting that the concepts are explained in a very simple manner.

"...review of this book: The concepts in this book are so smart and straightforward, you will kick yourself for not knowing and applying them in your..." Read more

"A simple and useful book to help you catch yourself making cognitive errors. Some of this errors make our lives more difficult or more troublesome...." Read more

"Easy going book with interesting details. Simple format and easy to read. Though many were read earlier but Rolf presentation made it enjoyable...." Read more

"All concepts are explained with easy to understand examples. It really strikes you to know the amount number of errors in our thinking!!!..." Read more

24 customers mention "Writing style"22 positive2 negative

Customers appreciate the writing style of the book, finding it well-crafted and easy to read, with one customer noting that it is written in short paragraphs.

"...the same mistakes he is pointing out, but in general it's a well written book, it is simple, digestible and has a lot of useful things, it make you..." Read more

"It is very well written and sheds light on the way our thoughts proceed in everyday life; the book helps and adds to your own self-awareness and..." Read more

"...Well written, easy to read and internalize. I've given as gifts to several of my co-workers." Read more

"Written in simple, clear language, with amazing whit and profound insights. Anyone and everyone could benefit from reading this book." Read more

20 customers mention "Short chapters"14 positive6 negative

Customers appreciate the short chapters of the book, with one mentioning they provide 3-4 pages of enlightenment in small doses.

"...Take time to read it and probably use if for reference. The chapters are short and the examples are spot on...." Read more

"...I liked it because it is a very easy read. The short chapters means I can read one or two at a time when I'm on break or waiting in line." Read more

"...What I found so disappointing was the fact the chapters were so short, and there were 100 of them...." Read more

"Chapters are short and interesting so they were easy to read thru quickly...." Read more

16 customers mention "Content clarity"15 positive1 negative

Customers appreciate the clarity of the book's content, with its concise summaries and clearly labeled definitions.

"This might be one of the best if not the best book on this topic. Concise and effective." Read more

"Each chapter was clear and concise in pointing out fallacies and errors in thinking, that if headed, would prevent a lot of mistakes, heartache and..." Read more

"I enjoyed the concise summary of each idea expressed." Read more

"...What I appreciated most about this book was the very simple, succinct summary Dobelli has managed to achieve of many of the other books and research..." Read more

13 customers mention "Storytelling"12 positive1 negative

Customers appreciate the storytelling in the book, with one customer noting how it demystifies myths and another highlighting its crispness in presenting arguments.

"...I didn't find it to develop the concept very well, although the premise is intriguing." Read more

"Great book that is filled with anecdotes and logical thinking...." Read more

"Provides nice theories, examples and stories and reasoning one might not otherwise come up with by his/her own. Recommending to read." Read more

"Easy going book with interesting details. Simple format and easy to read. Though many were read earlier but Rolf presentation made it enjoyable...." Read more

i’ll come back and give you a great review Monday!
5 out of 5 stars
i’ll come back and give you a great review Monday!
this book came very highly recommended as in if you’re only going to read one book make it this one it’s very informative i really respect the woman that suggested this book she a top Tick Toc presenter Becca Bloom.
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Top reviews from the United States

  • Professor dot biz
    5.0 out of 5 stars Comparing to Wiki's Cognitive Bias List?
    Reviewed in the United States on May 14, 2013
    Format: HardcoverVerified Purchase
    Many know that Wikipedia has a "mistake" list of potential cognitive errors and biases that links to nearly infinite mistakes these poor brains can make! This is like the little book of 100 things that can go right vs. the 2,000 page book of clinical maladies that can descend upon us each unsuspecting day.

    This read is truly an eye-opening joy ride! Even though the author claims happiness is genetic and not to expect too much, hey, get this, it's enlightening AND entertaining! How is it better than the plethora of error books and self help sites out there, as well as Wiki's extensive list? Wow, no comparison. Dobelli uses short, punchy "chapters" that are almost just a few paragraphs to explain, define, exemplify and illustrate each cognitive trap, error and bias-- astonishing. The humor is dry but everywhere, especially his many "aha" insights about how these errors helped us keep from being killed as cave folk but do us disservice now. He wryly shares that the guy who questioned the herd mentality probably didn't contribute to the gene pool if he did so while all his buddies were running from a lion! This author's sense of humor is too contagious.

    As you get through the first few "chapters" your mind will be reeling with the insights-- they really are more subtle than the fun tone suggests at first. Then, you look at the 300 pages that remain and realize how PACKED this book is with eye opening insights-- wow. This is one of those rare books after which you never look at the world, your life, or your relationships the same, EVER again!

    Even if you've studied these mistakes and biases for years, or are an expert in the field (an "authority?" oh, oh), Rolf's "multiple angle" style of illustration, story telling, examples, descriptions and taxonomy really drives the trap home in deeply understandable, gut ways you might not have experienced with other authors. A dry topic like exit barriers is generalized with an error about sunk costs, and examples given for everything from relationships to habits, never mind investments! Though he is a friend of Taleb's, don't believe the hype that this is a "business" or investing book-- its examples and applications range much farther than that universe, down to our daily unconscious choices and patterns.

    Highly recommended for anyone who enjoys seemingly light page turners that turn out to be much deeper and life changing. NOT a self help tome, in fact he makes great fun of self helpers, showing them the covariate mirror where they ignored their own genetics and luck to get there, having nothing to do at all with the "techniques" they are now espousing and promoting. Best of all, this is a guy who continually makes fun of himself and tells many stories about his own "stupidity" -- subtly teaching us he's caught on to the subtlest trickster of all-- ego.

    Library Picks reviews only for the benefit of Amazon shoppers and has nothing to do with Amazon, the authors, manufacturers or publishers of the items we review. We always buy the items we review for the sake of objectivity, and although we search for gems, are not shy about trashing an item if it's a waste of time or money for Amazon shoppers. If the reviewer identifies herself, her job or her field, it is only as a point of reference to help you gauge the background and any biases.
    45 people found this helpful
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  • Ian Mann
    4.0 out of 5 stars including the highly intelligent, resulting in everyone falling into the same cognitive ...
    Reviewed in the United States on April 12, 2017
    Verified Purchase
    In the 1960s psychologists began to examine scientifically, how people think, decide and take action. The result, explains the author of this book, Rolf Dobelli, was a “theory of irrationality that states: thinking is in itself not pure, but prone to error.” This, they found, was true of all people, including the highly intelligent, resulting in everyone falling into the same cognitive errors.
    More interestingly, it appears we all “systematically err in the same direction.” If this is indeed true, it means we all make predictable mistakes. If it is true, and it appears to be, we should be able to fix at least some of them and avoid making these errors in our lives.
    Dobelli has gathered 99 errors common to us all. He provides short, amusing and pithy insights into their form and causes. This has not made his life error free, he reports. However, “to make things simple, I have set myself the following rules: in situations where the possible consequences are large, I try to be as reasonable and rational as possible when choosing… In situations where the consequences are small I forget about rational optimisation and let my intuition take over.”
    This book is a useful compendium of error. Reading this book will certainly increase one’s awareness of possible errors, which will lead to better decisions. To illustrate, I have chosen five errors of the Dobelli’s 99.
    Social Proof
    You are roaming the Serengeti some 50,000 years ago, and your hunter-gather companions suddenly break into a desperate run away from some disturbance. What should you do? Mindlessly follow, or consider the possibility that it is a gazelle rather than a predator. Having seen a thoughtful companion become some animal’s lunch you run with the crowd.
    “Social proof” is the legacy of this herd instinct that dictates that individuals are behaving correctly when they act the same as other people. Social proof is behind stock market bubbles, as well as stock market stampedes. It is no different in the worlds of fashion, management techniques, and diets.
    Social proof informs even simple decision such as selecting a restaurant in an area with which you are unfamiliar. It seems sensible to choose the one that is full over a poorly patronised one.
    Novelist W. Somerset Maugham put the error of social proof succinctly: ‘If 50 million people say something foolish, it is still foolish.’
    Sunk Cost Fallacy
    The film was awful. After an hour, Dobelli whispered to his wife: ‘Come on, let’s go home.’ She replied : ‘No way. We’re not throwing away $ 30.’ The $ 30 is not reason to stay, that would be a thinking error. The money was been spent, and will not be returned. This is an example of the sunk cost error.
    So often in business, there is the sense that having invested so much, it would be wrong to stop now. Stopping now, makes the investment seem a mistake. The sunk cost fallacy is most dangerous when we have invested time, money, energy, commitment or love in something.
    The need for consistency drives this type of irrational behaviour. Deciding to cancel the project before it is completed is to admit that we had made a mistake.
    Sometimes the consequences of this thinking error costs lives as when America extended their involvement in the Vietnam War. Their thinking: ‘We’ve already sacrificed so much for this war; it would be a mistake to give up now.’
    Reciprocity
    Psychologist Robert Cialdini has studied the phenomenon of reciprocity and concluded that people have discomfort feeling they are indebted to another person.
    Dobelli offers this example: “A supplier of screws invites a potential customer to join him at a big sports game. A month later, it’s time to order screws. The desire not to be in debt is so strong that the buyer gives in and places an order with his new friend.”
    This phenomenon has a long history. When primitive man’s food supplies were subject to high fluctuations, he needed others to share their food with him. When he killed an animal too large to eat in one day, he would share the meat with others in his group. Doing this would ensure that they share their meat with him when he is short.
    When approached in the supermarket, with an offer of a taste of wine, a chunk of cheese or a handful of olives, Dobelli advises to refuse the offer. The error of reciprocity has led many to ending up a pantry full of goods they do not even like.
    Contrast Effect
    We judge something to be beautiful, expensive or large only if we have something ugly, cheap or small to compare it to.
    Experiments indicate that people will walk an extra ten minutes to save $ 10 on food. The same people, however would not walk ten minutes to save $ 10 on a $ 1,000 suit. The whole category of discount business is only viable because of this error, Dobelli claims.
    In the investment arena, the error leads people to believe a share is good value because it is 50% below the peak price. The share price is what it is, and comparison is irrelevant. All that matters is whether the share goes up or down in the future.
    The contrast effect also plays out in the social arena. If you are dating it is not prudent to double date with your supermodel friend. This makes you appear less attractive than you really are!
    Chauffeur Knowledge
    According to Charlie Munger, Warren Buffett’s business partner, there are two types of knowledge. “Real knowledge” is what people have when they have invested time and effort to understanding a topic. “Chauffeur knowledge” is the result of learning how to put on a show. Warren Buffett uses the phrase, ‘circle of competence’ to avoid this error. ‘You have to stick within what I call your circle of competence. You have to know what you understand and what you don’t understand. It’s not terribly important how big the circle is. But it is terribly important that you know where the perimeter is.’
    It is so easy to not confuse the company spokesperson, the newscaster, and the cliché generator with those who possess true knowledge. You can recognize the difference because the true experts know what they know and what they do not know.
    This book is a “must read!” We cannot do enough to protect ourselves from our thinking errors and the author sites 99 such errors. Much of the material in this book can be found scattered elsewhere. The value of this book is that the information is in one place.
    Readability Light --+-- Serious
    Insights High --+-- Low
    Practical High --+-- Low

    *Ian Mann of Gateways consults internationally on leadership and strategy and is the author of Strategy that Works.
    134 people found this helpful
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  • tj231
    5.0 out of 5 stars Great book to focus your thinking
    Reviewed in the United States on August 14, 2025
    Format: KindleVerified Purchase
    The clear, concise, easy to read format of this book make it enjoyable and easy to read. I would highly recommend this book as a companion to Thinking Fast, and Slow. It is a great synopsis of the deeper points in that book.
    2 people found this helpful
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  • Ignacio Zamora
    5.0 out of 5 stars A nice compendium of biases that we carry with us all the time
    Reviewed in the United States on October 30, 2024
    Format: KindleVerified Purchase
    I have read several books on biases and I think this is the most complete one so far. It was a joy to read. The chapters are not very long but provide enough understanding of each of the biases, in addition to some examples that one can relate to. This is a very good book if you are looking to improve yourself or at least be aware of what you and every other person must struggle with each day and we are unaware of.
    11 people found this helpful
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  • Carrington Gupte
    5.0 out of 5 stars 100 Different Concepts
    Reviewed in the United States on January 8, 2025
    Format: PaperbackVerified Purchase
    Written to be read quickly, whenever and wherever. Short chapters 1-100 that breakdown different ways to process thoughts and have clear outcomes. I loved this book! It was probably my favorite book that I read in 2024.
    3 people found this helpful
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  • Mario Lucero
    3.0 out of 5 stars Good books about bias
    Reviewed in the United States on September 8, 2025
    Format: KindleVerified Purchase
    I like the book for presenting so many examples in very simple way. Unfortunately I read another books with similar examples so If this book is your first reading about bias is a good book
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  • Angel Veliz
    4.0 out of 5 stars I read it and it served me well
    Reviewed in the United States on June 24, 2025
    Format: KindleVerified Purchase
    I liked the first half of the book, it was very engaging. It implemented the information that allowed me to consider the influence. The titles on each chapter set a tone for teachings I wanted to learn. From second chances to life long lessons and such. I learned some way to think and think appropriately and clearly, with an art of its own.
    2 people found this helpful
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  • AliB
    5.0 out of 5 stars Better way to understand your decisions
    Reviewed in the United States on August 12, 2025
    Format: PaperbackVerified Purchase
    I love this book it’s given me so much to think about regarding how I make my decisions. I recommended it to a friend.
    I also read a few chapters to my husband so we can get better alignment on big decisions.
    2 people found this helpful
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Top reviews from other countries

Translate all reviews to English
  • fulvio
    5.0 out of 5 stars Stupendo
    Reviewed in Italy on September 9, 2025
    Format: Mass Market PaperbackVerified Purchase
    Stupendo ricco di informazioni, utile ed esaustivo
    Report
  • VG
    5.0 out of 5 stars Enlightening and yet fun to read, applies to everyone.
    Reviewed in Canada on February 13, 2016
    Format: PaperbackVerified Purchase
    There are two things I look for in a non-fiction book:
    1) Quality content applicable to my life - this is most important
    2) Well written content that I can get through without engaging all the energy I can muster through willpower to just get through it.

    It is simple really, if I struggle to stay awake reading the "quality material" I will not retain it and it will not be that useful for me.

    This is why I rate this book at full five stars. Chapters are small, backed by both research and stories. Research gives it credibility, stories are just so much fun to read. You can pick up where you left off and read this before bed or during lunch.

    Great and thought provoking book.

    P.S. I should note that by chance, most of the books referenced by the author I have read (notably Antifragile, Black Swan, Fooled by Randomness and Thiking Fast and Slow) and yet I did not find reading same examples off-putting, on the contrary, Rolf does a great job putting his own spin on the story and adds more stories. I've enjoyed this book very much.
    Report
  • Hani
    5.0 out of 5 stars A nice summary
    Reviewed in the United Arab Emirates on September 24, 2020
    Format: PaperbackVerified Purchase
    The book is like a nice summary of many great ideas and mental models.
    Report
  • Aled Ball
    5.0 out of 5 stars Bite size chapters of knowledge
    Reviewed in Australia on May 30, 2020
    Verified Purchase
    Great read.
    Bite size chapters for gradual understanding and implementation into your every day life.

    It’s sorta like a self help book, with a daily dose of knowledge and insight into... ya!
    Report
  • Shakil Ahmed
    3.0 out of 5 stars Book size and paper
    Reviewed in Sweden on September 7, 2025
    Verified Purchase
    Check before order book is not what I expected
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