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The Book in the Renaissance Paperback – November 22, 2011


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A groundbreaking study of the fascinating yet largely unknown world of books in the first great age of print, 1450–1600
 
Selected by New York Times Book Review as a Best Book Since 2000
 
The dawn of print was a major turning point in the early modern world. It rescued ancient learning from obscurity, transformed knowledge of the natural and physical world, and brought the thrill of book ownership to the masses. But, as Andrew Pettegree reveals in this work of great historical merit, the story of the post-Gutenberg world was rather more complicated than we have often come to believe.
 
The Book in the Renaissance reconstructs the first 150 years of the world of print, exploring the complex web of religious, economic, and cultural concerns surrounding the printed word. From its very beginnings, the printed book had to straddle financial and religious imperatives, as well as the very different requirements and constraints of the many countries who embraced it, and, as Pettegree argues, the process was far from a runaway success. More than ideas, the success or failure of books depended upon patrons and markets, precarious strategies and the thwarting of piracy, and the ebb and flow of popular demand. Owing to his state-of-the-art and highly detailed research, Pettegree crafts an authoritative, lucid, and truly pioneering work of cultural history about a major development in the evolution of European society.
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Editorial Reviews

Review

Selected by New York Times Book Review as a Best Book Since 2000

“[Pettegree] offers a radically new understanding of printing in the years of its birth and youth.”—Robert Pinsky,
New York Times Book Review

“[A] fine new study.”—Adam Gopnik,
New Yorker

“Pettegree’s book has a clear and solid structure. . . . There is so much to enjoy here.”—Martin Davies,
Times Literary Supplement

“[A] remarkable book.”—Christopher Hawtree,
The Independent

“Its cornucopia of information is well managed and engagingly written up.”—Holly Kyte,
Sunday Telegraph

“[A] splendid book . . . an engrossing and sure-footed story.”—Fernando Cervantes,
The Tablet

“[A] lively work.”—Christopher Hirst,
The Independent 

“Pettegree has written the perfect book for the bibliophile.”—Alistair Mabbott,
The Herald (Glasgow)

“One of the most significant library-related books I have ever read in many a year; I cannot recommend it highly enough.”—Norman D. Stevens,
RBM

“Pettegree . . . examines an earlier rocky transition in the history of the written word: not the transition from print to digital, but the transition from manuscript books to print.”—Heather Horn,
TheAtlantic.com

“In this history of the pioneering publishers who transformed Gutenberg’s new technology into an epoch-making force, Pettegree recounts the fascinating story of how new books found their way into the hands of Renaissance readers. . . . A probing chronicle of crisis and change.”—
Booklist (starred review)

“Thorough and engaging.”—
Library Journal

“Historians in many fields and of many regions will find [Pettegree’s] suggestions valuable and well-founded. Like all great historical surveys,
The Book in the Renaissance will provoke new rounds of questioning.”—Adrian Johns, Journal of Modern History

“Well written and . . . a useful introduction to readers unfamiliar with the subject.”—
Renaissance Quarterly

“The text carefully navigates a balance between popular history and scholarly monograph.”—Timothy J. Dickey,
College & Research Libraries

“[A] masterpiece. . . . Pettegree is a splendid storyteller.”—
RBM: A Journal of Rare Books, Manuscripts, and Cultural Heritage

Selected as a
Choice Outstanding Academic Title for 2011 in the General category

Winner of the 2011 Phyllis Goodhart Gordon Book Prize, presented by the Renaissance Society of America

“An authoritative, innovative and succinct account of one of the most fundamental issues in Renaissance history, the role of the printed book.”—Henry Kamen

About the Author

Andrew Pettegree is Head of the School of History at the University of St. Andrews and founding director of the St. Andrews Reformation Studies Institute.

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Customer reviews

4.4 out of 5 stars
50 global ratings

Customers say

Customers appreciate the book's depth, with one review noting its extensive footnotes to sources. Moreover, the writing quality receives positive feedback for being clear. However, the printing quality and value for money receive mixed reactions from customers.

4 customers mention "Depth"4 positive0 negative

Customers appreciate the book's depth, with one noting its extensive footnotes to sources and another describing it as a comprehensive study.

"Great survey of what happened when a new technology, the book, disrupted civilization...." Read more

"...as the author says, "they were used to destruction." Real scholarship and a wonderful read!" Read more

"A sweeping survey of the first 150 years of the European printed book..." Read more

"...This book is very readable even though it imparts in depth information about the spread of printing...." Read more

4 customers mention "Writing quality"4 positive0 negative

Customers appreciate the writing quality of the book, with one noting it is well written and several mentioning that Pettegree writes clearly.

"What I have learned from this well written book is that there is nothing new in the world of books and printing, and that all of the debate over..." Read more

"...Makes it a challenging read, which I like. Pettegree is a fine author and writes quite well...." Read more

"...Well written for the non-expert." Read more

"...Pettegree writes clearly and keeps things moving. The book looks imposing, but you can knock it off in a weekend. OK, maybe a long weekend...." Read more

3 customers mention "Printing quality"2 positive1 negative

Customers have mixed opinions about the printing quality of the book.

"...of printing to provide news and entertainment, the increase in printing in the vernacular, the birth of literary salons and women authors, the early..." Read more

"...It had been written in with a blue ink pen and sections had been highlighted in yellow...." Read more

"This book tells us not only how printing, the book trade, and book collecting evolved, but also demonstrates that the 15th- and 16th-century books..." Read more

3 customers mention "Value for money"1 positive2 negative

Customers have mixed opinions about the book's value for money, with one finding it overpriced and another noting that the value drops considerably without the illustrations.

"This is a wonderful book, the the Kindle edition, aside from being overpriced, does not include any of the many pictures from the book...." Read more

"...about the revolutionary changes wrought by the availability of cheaper books." Read more

"The value of this book drops considerably without the illustrations (images), which are mostly excluded from the kindle version due to..." Read more

ALL of the DOZENS of Images in the Book are BLANK!!!
1 out of 5 stars
ALL of the DOZENS of Images in the Book are BLANK!!!
I purchased this book and it is supposed to have DOZENS and DOZENS of images. But, instead of images, I got this message: “Rights were not granted to include this illustration in electronic media. Please refer to print publication” (see attached photo). SERIOUSLY?? I bought the electronic version for a reason — I am NOT going to ALSO purchase a hardcopy of the book just to get the illustrations!! And, when spending about $30 for a Kindle book, it is reasonable for a person to expect the WHOLE book to be delivered, not just part of it!! I’m livid.
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Top reviews from the United States

  • Reviewed in the United States on September 18, 2010
    Format: HardcoverVerified Purchase
    A sweeping survey of the first 150 years of the European printed book ("book" here covers all printed texts including pamphlets and single leaf broadsides), from its invention by Gutenberg in 1450-55 to the end of the sixteenth century. During that time, printing spread from a single location in southern Germany to every corner of Europe and beyond, resulting in an estimated 350,000 different editions. The focus of the book is on the book as a business - "Printers were businessmen, and books were a commercial venture" (p. 129) - and, as the book progresses, on the Reformation (which resulted in an explosion of printing of Luther's pamphlets) and the subsequent wars, political conflicts and intrigues. Pettegree discusses what was printed, where and why; how the books were distributed and marketed, etc., tying this to the important historical and religious events of the sixteenth century. Along the way, he covers the expansion of printing to provide news and entertainment, the increase in printing in the vernacular, the birth of literary salons and women authors, the early printing of popular music, renaissance schools, emblem books, scientific works, botanical illustration, maps, printing in England, Scotland, Spain, Scandanavia, Eastern Europe, and Mexico, censorship and the Index, and a variety of other topics. Seemingly, nothing significant is omitted.

    In his analysis, Pettegree provides numerous important and new insights into the history of the early printed book. The book is dense with facts and specific examples. It includes many excellent illustrations of early printed books, including fine title pages. It contains extensive footnotes to sources, although unfortunately they are not at the bottom of pages of text, but at the back, indexed by page runs.

    Surprisingly, the author starts off the book with a significant error. He states that Gutenberg may have based his invention on the "model" of block books, short religious works in which both the text and images were printed from single woodcuts (p. 23). In fact, scholars have rejected the idea that block books were precursors of movable type books and have confirmed (through analysis of watermarks and owners' annotations) that virtually all surviving block books had been printed in the 1460s and later and none predate work on the Gutenberg Bible (1450). (See Allan Stevenson's "The Problem of the Blockbooks" and the other articles included in Blockbücher des Mittlealters, Gutenberg-Museum, Mainz (1991)). The illustrated "block book Bible" shown in fig. 4 and supposedly printed "c. 1430" actually is known as an "Apocalypse" and was printed c. 1465-70. The author also suggests that work on mechanical printing may have begun in the 1430s (p. 21), without mentioning that the early sources on which that is based are problematic and have been the subject of lengthy and inconclusive debate.

    Although I saw no other major errors, I did note a few minor ones. For example, type was inked using stuffed leather balls or pads with attached handles, and not "soft sponges" as the book states (Fig. 6). (See, e.g., Philip Gaskell, A New Introduction to Bibliography (1972), p. 126.) The statement that the sixteenth century Giunta printing business in Florence "was a branch office of the family's Venice business" (p. 254) is incorrect; the two businesses were separately formed in the fifteenth century by a pair of brothers from Florence and were independently operated by them and their respective heirs following distinct strategies, devotional works in Venice and humanistic works in Florence. Although the two businesses entered into several partnerships, "direct participation of the Florentine firm in partnership with the Giunti of Venice ended in 1517." (Pettas, The Giunti of Florence, p. 112.) The reference to "Bohemia (now the Czech Republic)" (p. 112) is awkward, seemingly suggesting that Bohemia simply changed its name; something like "Bohemia (roughly the western part of today's Czech Republic)" would have been more accurate. And, although he discusses Aldus' famous small octavo editions (p. 61), he neglects to mention that Aldus began their printing in 1501, leaving their chronology unclear to the reader.

    Notwithstanding these small imperfections, this is a major addition to the early history of the book and clearly the most comprehensive study (in English at least) of the inter-relation of sixteenth century printing with the Reformation and religious turmoil of that period Pettegree's work will be indispensable to those fields.
    57 people found this helpful
    Report
  • Reviewed in the United States on March 1, 2012
    Format: KindleVerified Purchase
    So as an amateur in this space of early books, I found this book to be just on the edge of okay for "intelligent non-specialist" and too simple for "specialist" in this domain. Makes it a challenging read, which I like. Pettegree is a fine author and writes quite well.

    But the KINDLE edition had no illustrations.... queer. (and I also have the hardcover, but I found reading the hardcover, when I'm now "trained" to kindle, as too awkward)

    But it's IRONIC that a book all about the rise of the codex technology applied to movable type and the social and business systems required to support the new high tech of the book world is crippled by having the pictures throughout missing because digital rights were not secured. (From perhaps old school libraries who think digital is going to let the proverbial Camel of Digital Theft into the Tent of the Bodleian?) This was MOST IRONIC when the text alongside the empty image frames was talking about how the art guilds in 15th C Germany were complaining about how the new tech of BOOKS was destroying the business of selling art prints.... new tech is often reviled by the old tech defenders.

    So reading an important book on the development of the book on a 21st century book stand (the kindle) is crippled by 19th century attitudes about copyright of 17th century libraries of originally uncopyrighted works of 15th century new book technology and presses...the image, well, it strikes me as they say "like turtles all the way down..."

    Same reactionary politics, different century. Humans! Buy this book. Read it.
    9 people found this helpful
    Report
  • Reviewed in the United States on August 12, 2011
    Format: HardcoverVerified Purchase
    I had to read this for a course in graduate school and was very pleasantly surprised to learn the source of so many conventions regarding the printing of--and thinking about--books. Pettegree writes clearly and keeps things moving. The book looks imposing, but you can knock it off in a weekend. OK, maybe a long weekend. Wonderfully free of jargon, as well.
    8 people found this helpful
    Report
  • Reviewed in the United States on December 8, 2013
    Format: KindleVerified Purchase
    This book tells us not only how printing, the book trade, and book collecting evolved, but also demonstrates that the 15th- and 16th-century books are not the first publications of Greek and Roman classics and the writings of the Renaissance humanists, but the everyday textbooks and novels and schoolbooks that have not survived because, as the author says, "they were used to destruction." Real scholarship and a wonderful read!
    3 people found this helpful
    Report
  • Reviewed in the United States on August 21, 2010
    Format: KindleVerified Purchase
    This is a wonderful book, the the Kindle edition, aside from being overpriced, does not include any of the many pictures from the book. Amazon should have a warning about this.
    30 people found this helpful
    Report
  • Reviewed in the United States on November 19, 2014
    Format: KindleVerified Purchase
    Great survey of what happened when a new technology, the book, disrupted civilization. Very much like what digital is doing today, creating new industries while destroying old ones. Well written for the non-expert.
    3 people found this helpful
    Report
  • Reviewed in the United States on August 21, 2024
    Format: KindleVerified Purchase
    I purchased this book and it is supposed to have DOZENS and DOZENS of images. But, instead of images, I got this message: “Rights were not granted to include this illustration in electronic media. Please refer to print publication” (see attached photo). SERIOUSLY?? I bought the electronic version for a reason — I am NOT going to ALSO purchase a hardcopy of the book just to get the illustrations!! And, when spending about $30 for a Kindle book, it is reasonable for a person to expect the WHOLE book to be delivered, not just part of it!! I’m livid.
    Customer image
    1.0 out of 5 stars
    ALL of the DOZENS of Images in the Book are BLANK!!!

    Reviewed in the United States on August 21, 2024
    I purchased this book and it is supposed to have DOZENS and DOZENS of images. But, instead of images, I got this message: “Rights were not granted to include this illustration in electronic media. Please refer to print publication” (see attached photo). SERIOUSLY?? I bought the electronic version for a reason — I am NOT going to ALSO purchase a hardcopy of the book just to get the illustrations!! And, when spending about $30 for a Kindle book, it is reasonable for a person to expect the WHOLE book to be delivered, not just part of it!! I’m livid.
    Images in this review
    Customer image
    One person found this helpful
    Report
  • Reviewed in the United States on November 8, 2014
    Format: HardcoverVerified Purchase
    Fantastic book about the revolutionary changes wrought by the availability of cheaper books.

Top reviews from other countries

  • mrs margaret kenyon
    5.0 out of 5 stars Five Stars
    Reviewed in the United Kingdom on November 10, 2017
    Format: PaperbackVerified Purchase
    Professor Pettegree is an outstanding authority on the history of the book.
  • 内田保廣
    5.0 out of 5 stars 邦訳期待
    Reviewed in Japan on October 22, 2015
    Format: KindleVerified Purchase
     メディア史を考えるうえで不可欠の図書だと思う。早く邦訳を出してほしい。
  • Tor Morisse
    5.0 out of 5 stars Great book.
    Reviewed in the United Kingdom on January 19, 2015
    Format: PaperbackVerified Purchase
    Not much to add. Great book.
  • kss
    1.0 out of 5 stars Be Careful
    Reviewed in the United Kingdom on December 29, 2012
    Format: KindleVerified Purchase
    Just bought this and I'm really looking forward to it. But don't buy the Kindle edition. The publishers haven't secured permission for many of the illustrations. I would have waited if it had been made clear on the site. Come on Amazon.