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Barbara Minto
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The Pyramid Principle:Logic in Writing and Thinking 3rd Edition

by Barbara Minto (Author)
How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? or worse, someone else has told you that they can't follow it. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly.Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it.The Pyramid Principle explains how to: • think creatively, reason lucidly, and express ideas with clarity • define complex problems and establish the objectives of any document • assess your ideas and recognize their relative importance • structure your reasoning into a coherent and transparent argument • analyze your argument to confirm its effectiveness.The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader’s mind with a minimum of effort and a maximum of effect. Bring your ideas to life!
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  1. ISBN-10
    0273710516
  2. ISBN-13
    978-0273710516
  3. Edition
    3rd
  4. Publisher
    Financial Times/ Prentice Hall
  5. Publication date
    January 1, 2010
  6. Language
    English
  7. Dimensions
    6.85 x 0.75 x 9.84 inches
  8. Print length
    192 pages
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Barbara Minto

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Customer reviews

4.5 out of 5 stars
540 global ratings

Customers say

Customers find the book well-written and well-structured, with one mentioning it provides an excellent base for improving presentation structure. Moreover, they appreciate how it helps improve communication skills, and one customer notes it's particularly useful for business writing. The book receives positive feedback for its value, with customers saying it's worth the money, and one mentioning it boosts confidence. However, the readability receives mixed reviews.

Select to learn more

Writing qualityCommunication skillsIdeasValue for moneyConfidenceStructureReadability
11 customers mention "Writing quality"10 positive1 negative

Customers praise the writing quality of the book, with one customer noting its effectiveness in argumentative and technical works, while another highlights its usefulness for professional development.

"So well written and the points come off so easy. Great read if you're looking to enhance your communication skills." Read more

"This book is well written and helps to understand written communication...." Read more

"...concepts. In summary, the book is full of great ideas very useful for any writer...." Read more

"...that logic imposes on the structure and format of argumentative and technical written works...." Read more

9 customers mention "Communication skills"9 positive0 negative

Customers find the book helps improve their communication skills, with one customer noting how it enhances text messaging and another mentioning its effectiveness in persuasive writing across different languages.

"Excellent book, should have read it before! Helps you structure your speech, writing and or presentations! It’s a before and after." Read more

"The framework for writing and communicating clearly and effectively is something everyone should learn as part of any high school curriculum, if not..." Read more

"I only read the 1st chapter and it has shifter the way I communicate via text. I am more clear and concise. My confidence has is boosted!" Read more

"...one of the best how-to writing guides for technical and persuasive works in any language...." Read more

8 customers mention "Ideas"7 positive1 negative

Customers appreciate the book's ideas, with one customer noting it provides an excellent base for improving presentation structure, while another mentions it goes deep into its topic areas and includes many useful examples to illustrate the main points.

"...since it will deeply change the way you make presentations and organize thoughts." Read more

"This book gives you an excelent base for improving the structure of your presentations, letters and speeches...." Read more

"...All that said, her thesis and principles are well thought out and do have considerable merit in my opinion...." Read more

"...It is well structured with many useful examples to illustrate the main points...." Read more

5 customers mention "Value for money"4 positive1 negative

Customers find the book worth the money.

"...It’s expensive but worth it. See photos of table of contents of book bought from Author’s website." Read more

"...This book is worth the money you spend on it - it SHOULD BE REQUIRED READING FOR EVERY CONSULTANT and PRODUCT MANAGER...." Read more

"...you have to read several times to fully grasp the concepts but is worth the effort." Read more

"...Poor composition, poor word choices, lame logic. The book is a complete waste of money...." Read more

3 customers mention "Confidence"3 positive0 negative

Customers report improved confidence after reading the book, with one mentioning becoming more effective in person.

"The book lays out ways to structure your thoughts in a convincing manner...." Read more

"...transform how you express yourself verbally, and you become much more effective in person...." Read more

"...I am more clear and concise. My confidence has is boosted!" Read more

3 customers mention "Structure"3 positive0 negative

Customers appreciate the book's structure, with one mentioning that it provides a template.

"...It is well structured with many useful examples to illustrate the main points...." Read more

"...However, the book does provide a template that is fairly easy to utilize when you are trying to organize your thoughts." Read more

"Good idea, good structure, not worthy of a book..." Read more

3 customers mention "Readability"1 positive2 negative

Customers have mixed opinions about the readability of the book.

"...such low quality in binding and material it actually makes it difficult to read it...." Read more

"...Easily written book that you can read in full, or just focus on the main chapters." Read more

"A tough, dry read..." Read more

Very low (physical) quality print edition
3 out of 5 stars
Very low (physical) quality print edition
This edition of the book (3rd) published by Pearson is of such low quality in binding and material it actually makes it difficult to read it. The paper is see through (think newsprint quality) showing the text from the reverse side. The layout of the text is offset towards the spine so far that you cannot read the ends of words unless you tilt the book. There is a huge unused margin on the outer portion of the page. (See photo attached). If I were Barbara Minto I'd be exceedingly frustrated with the publishers shoddy work. The contents of the book is fair but a bit dated at this point referencing considerable pop-psychology from the 60s and early 70s. It's not bad, it's just dated. For example in it's steel hard assumption that "He" is at work and "She" needs him to get groceries. Understand the audience that she was writing for at the time, it just feels a bit like a book from the shelf of a Mad Men episode. All that said, her thesis and principles are well thought out and do have considerable merit in my opinion. However for a book about organizing thought in writing and lowering the effort of a reader to comprehend an author I find it lacking brevity.
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Top reviews from the United States

  • Shankar Saikia
    5.0 out of 5 stars Best business-writing book
    Reviewed in the United States on December 3, 2013
    Format: HardcoverVerified Purchase
    I bought this book around the time I started working as an ERP Consultant at Google. This is the best "how to write for business" book I have read. I have read this book twice and will probably read it many more times. I used what I learned in this book to write business requirements documents (BRD) and functional and technical documents (FDTD). The overriding concept is "logic in writing" and the author shows how we think in a "pyramid structure" and why our writing should have this pyramid structure. The second part of the book goes into "logic in thinking " which is also great though a little dense.
    This book is worth the money you spend on it - it SHOULD BE REQUIRED READING FOR EVERY CONSULTANT and PRODUCT MANAGER.
    Along with Strunk and White's Elements of Style this book is a perfect one-two punch for anyone who wants to read 2 books on how to write for business.
    20 people found this helpful
    Helpful
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  • Anon
    5.0 out of 5 stars If you want to accelerate your career--in almost anything--learn to write al la Minto.
    Reviewed in the United States on November 28, 2015
    Format: HardcoverVerified Purchase
    A once-hot and now unappreciated classic, one of the best how-to writing guides for technical and persuasive works in any language. Minto wove together the requirements that logic imposes on the structure and format of argumentative and technical written works. If you try the Minto techniques you will find that not only is your writing more persuasive, but that her techniques transform how you express yourself verbally, and you become much more effective in person. It is a shame that this is no longer in print; it really is best to highlight the heck out of this book.
    18 people found this helpful
    Helpful
     Report
  • R
    5.0 out of 5 stars It takes you behind the generic advice that you have heard
    Reviewed in the United States on December 23, 2013
    Format: HardcoverVerified Purchase
    I really like this book because it goes deep into its topic areas.

    It does not just say "you need three reasons" - it says what order they should be in, how they should be associated, etc.

    Really its a game changer of a book - that being said - a few more exercises would be nice as you really have to work hard to practice the advice in this book.

    either way - still a 5 star book - I highly recommend it
    5 people found this helpful
    Helpful
     Report
  • Carlos
    4.0 out of 5 stars The Minto pyradmid principle
    Reviewed in the United States on December 8, 2011
    Format: HardcoverVerified Purchase
    Great logic ideas how to structure your notes, mails or long essays! However language used and complicated examples given to explain ideas make getting the concepts very frustrating.
    The book describes very good basics how to structure your ideas - starting with story telling concepts, putting ideas first, applying pyramid concept to summarize your points and support main ideas etc.
    On the other hand the author loves using not frequently used words and jargon combined with excessive use of passive voice. This makes comprehending the ideas very difficult, especially for me, non-native English speaker. On top of these difficulties, examples used in the book are mostly way too technical that just understanding what is it all about completely distracts from absorbing the idea. I think if the ideas of the book is targeted to general public, language and examples should be so understandable that the reader easily focuses just on the main concepts.
    In summary, the book is full of great ideas very useful for any writer. Just the difficult wording makes you re-read the text couple of times to get to the roots. And be prepared for tough examples...
    17 people found this helpful
    Helpful
     Report
  • germany buyer
    5.0 out of 5 stars Good book
    Reviewed in the United States on July 18, 2022
    Format: HardcoverVerified Purchase
    This book will help in improving my presentation skills.
    One person found this helpful
    Helpful
     Report
  • J. Perry
    3.0 out of 5 stars Very low (physical) quality print edition
    Reviewed in the United States on October 13, 2020
    Format: HardcoverVerified Purchase
    This edition of the book (3rd) published by Pearson is of such low quality in binding and material it actually makes it difficult to read it. The paper is see through (think newsprint quality) showing the text from the reverse side. The layout of the text is offset towards the spine so far that you cannot read the ends of words unless you tilt the book. There is a huge unused margin on the outer portion of the page. (See photo attached). If I were Barbara Minto I'd be exceedingly frustrated with the publishers shoddy work.

    The contents of the book is fair but a bit dated at this point referencing considerable pop-psychology from the 60s and early 70s. It's not bad, it's just dated. For example in it's steel hard assumption that "He" is at work and "She" needs him to get groceries. Understand the audience that she was writing for at the time, it just feels a bit like a book from the shelf of a Mad Men episode.

    All that said, her thesis and principles are well thought out and do have considerable merit in my opinion. However for a book about organizing thought in writing and lowering the effort of a reader to comprehend an author I find it lacking brevity.
    Customer image
    J. Perry
    3.0 out of 5 stars
    Very low (physical) quality print edition

    Reviewed in the United States on October 13, 2020
    This edition of the book (3rd) published by Pearson is of such low quality in binding and material it actually makes it difficult to read it. The paper is see through (think newsprint quality) showing the text from the reverse side. The layout of the text is offset towards the spine so far that you cannot read the ends of words unless you tilt the book. There is a huge unused margin on the outer portion of the page. (See photo attached). If I were Barbara Minto I'd be exceedingly frustrated with the publishers shoddy work.

    The contents of the book is fair but a bit dated at this point referencing considerable pop-psychology from the 60s and early 70s. It's not bad, it's just dated. For example in it's steel hard assumption that "He" is at work and "She" needs him to get groceries. Understand the audience that she was writing for at the time, it just feels a bit like a book from the shelf of a Mad Men episode.

    All that said, her thesis and principles are well thought out and do have considerable merit in my opinion. However for a book about organizing thought in writing and lowering the effort of a reader to comprehend an author I find it lacking brevity.
    Images in this review
    Customer image
    8 people found this helpful
    Helpful
     Report
  • Carlos M. Loya
    5.0 out of 5 stars Good roadmap, but could be more succinct
    Reviewed in the United States on May 17, 2014
    Format: HardcoverVerified Purchase
    I would highly recommend this book to anyone that need to improve their professional writing skills. It is well structured with many useful examples to illustrate the main points. However, I believe that it could have been shorter as the bulk of the illustrations were redundant and unnecessary - particularly in the latter half of the book.
    3 people found this helpful
    Helpful
     Report
  • J. J. Koomen
    5.0 out of 5 stars Excelence in the structure of your communication
    Reviewed in the United States on November 9, 2009
    Format: HardcoverVerified Purchase
    This book gives you an excelent base for improving the structure of your presentations, letters and speeches.
    The core concept of how to set up a good story is explained very clearly in the first pages. The remainder of the book helps you to apply the core concept.
    Currently I am carrying the book with me and continuously checking and improving my communication.
    3 people found this helpful
    Helpful
     Report

Top reviews from other countries

Translate all reviews to English
  • richez pierre-julien
    5.0 out of 5 stars Fondamental
    Reviewed in France on June 24, 2016
    Format: HardcoverVerified Purchase
    Livre essentiel pour la schématisation de la pensée. Avant tout technique, il est construit dans un sens pratique et peut être ennuyeux a lire par simple curiosité .
    Report
  • Luiz Henrique Ribeiro Piccini
    5.0 out of 5 stars Essential
    Reviewed in Italy on May 12, 2015
    Format: HardcoverVerified Purchase
    Essential reading for anyone who wants to improve their writing for professional purposes. A must for consultants, and quite helpful for anyone in management or executive positions.
    Report
  • Abdelkader Aissaoui
    5.0 out of 5 stars Arrived ahead of time even!
    Reviewed in the United Arab Emirates on June 29, 2019
    Format: HardcoverVerified Purchase
    Great book with plenty of advice and real life examples.
    Report
  • Leo Tolsey
    5.0 out of 5 stars Satisfied Customer
    Reviewed in Canada on July 2, 2023
    Format: HardcoverVerified Purchase
    I am still reading the book, and I like what I have read so far. This book has been written in a clear and concise style, which makes it even better.
    Report
  • Exploreamaze
    5.0 out of 5 stars Sets you up on a path to clearer thinking and writing
    Reviewed in India on January 25, 2017
    Format: HardcoverVerified Purchase
    Writing crisply is a challenge(definitely for me) and I am constantly in search of tips and tools. The Pyramid Principle is considered a must-read by most of my colleagues in management consulting and is definitely worth its reputation. The book is one of those rare books on communication that relies less on feel-good prescriptions and more on how to think while writing. It is full of excellent examples of both good and bad writing. In the initial pages, you may feel a little resistant to her ideas but if you stick around and read through, you’ll pick up a lot of simple but efficient tools and methods relevant to writing for business , especially when you want to write to persuade someone. I wish this was required reading in my undergrad years.
    Report