Amazon doesn't really object... They have an app for a phone. You can use it on every e-ink reader that has Android... On your computer. They really just want your money to buy the books and such... The reader isn't particularly that much of a moneymaker if at all.
They're not going to build an app to run on it though.... Living want someone to court to proprietary Kindle app to it either... So that will probably be the bottleneck that stops it from happening.
