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Big Asian Energy

An Unapologetic Guide for Breaking Barriers to Leadership and Success

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Big Asian Energy

By: John Wang
Narrated by: John Wang
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In his groundbreaking leadership book, John Wang, a top empowerment coach to Asian American professionals across Fortune 500 companies, offers research-backed guidance for Asian Americans to embody their most confident selves in business, relationships, and their everyday lives.

Asians today are smashing box office records, winning Oscars, dominating global music charts, and reaching the office of vice president of the United States. Yet studies show Asian American professionals are still less likely to be promoted to leadership roles, and they struggle with self-confidence and self-criticism more than any other racial group. With Asian visibility now higher than it has been in decades, how can the new generation of Asian Americans finally step into our power?

In his book, John Wang offers his unique framework for empowerment. He is an experienced leadership coach to the Asian American community who can help listeners in every area of their lives. He has supported hundreds of clients from Google, American Express, Goldman Sachs, and other global companies, and his coaching videos have reached more than 25 million views on TikTok. Through proven exercises and successful client stories, he shows how cultural values like collectivism might make some avoid claiming credit in group projects, or how deference to elders creates communication issues. He sees Achievers and Fixers burning out, and Chameleons or Invisible Ones assimilating themselves into imposter syndrome. Instead of urging assimilation, Wang will show Asian Americans how to advocate for themselves on their own terms, through culturally informed guidance.

Through his deeply relatable stories and his witty and disarming voice, John Wang offers a bold, moving, insightful, and practical guide. Big Asian Energy aims to teach listeners to identify their authentic strengths and values, and to finally break through societal barriers.

©2025 John Wang (P)2025 Penguin Audio
Asian & Pacific Islander Creators Biographies & Memoirs Leadership Management & Leadership Personal Development Personal Success Witty
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Critic reviews

"John’s ability to dive deep and offer actually tangible, easy-to-use advice, while sharing deep and relatable stories makes Big Asian Energy such an essential read. If you’ve ever felt tired about being asked ‘Why are you so quiet?’ this is the book for you."—Vivian Tu, author of the New York Times bestseller Rich AF and CEO of Your Rich BFF

“Finally, a profoundly honest and deeply insightful book that speaks to the heart of what it means to exist as an Asian person with eastern conditioning in western culture. John does a beautiful job at unpacking the unique and often under looked challenges that Asian Americans experience within their personal and professional lives. Big Asian Energy provides an empathic, wise, and practical framework for those who wish step out of their conditioning and into new territory.”—Sheleana Aiyana, author of the international bestseller Becoming the One

"Big Asian Energy is a groundbreaking guide for those navigating the intersection of identity, leadership, and culture. John Wang masterfully combines heartfelt storytelling with practical tools to dismantle limiting stereotypes and unlock authentic confidence. A must-read for anyone seeking to lead boldly while staying true to their roots.”—Cory Muscara, author of Stop Missing Your Life

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There were so many amazing parts to this book. It’s a buffet of valuable information and stories. The thing that I found the most valuable was how John was able to bridge western self-help with Asian American culture.

Must listen

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I love how John broke down the Asian paradigm (culture), the culture differences between Asia and the west, and how important it is to seek therapy if you need it. there’s so much more, that i recommend reading the book to understand yourself, especially if your asian and looking to do more with your life.

It’s great to help unlock the Asian Mindset and prepared for breakthrough

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I’ve read hundreds of leadership books, and this is the first one that truly speaks to my heart. John Wang not only shares solid leadership concepts, but also offers strategies that deeply resonate with those of us who grew up in Asian families and cultures. I’d recommend this book not just to Asian leaders, but also to anyone raised in Hawaii or within high-expectation immigrant households.

One of the most impactful sections, “Setting Yourself on Fire to Keep Others Warm,” has been transformative for me. The lessons on boundaries and self-care are helping me grow into a stronger, healthier leader.

I first listened on Audible and loved it so much that I bought the hard copy to really soak in John Wang’s wisdom and encouragement. No matter how you choose to experience it, this is a powerful book that will leave you feeling seen, supported, and empowered in your big Asian energy.

Leadership Wisdom for Asian Leaders—and Beyond

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